RevenueCat

Learn how to drive growth by positioning your app as essential Do users see your app as a must-have or just a nice-to-have? The difference is critical for growth. Painkillers solve urgent problems, making them indispensable. Vitamins are useful but easy to drop. Knowing where your app stands - and how to shift perception - can transform your retention and revenue. Join our expert panel as they share how they figured out if their apps were painkillers or vitamins, what signals revealed this, and how they adjusted their strategies for stronger growth. You’ll also learn which key metrics and KPIs to track to measure your success.

Most apps start exploring web subscriptions to avoid platform fees - but the real value is in flexibility and growth. Lucas Lovell (VP of Product, Paddle) shares how web payments provide better pricing experiments, higher retention, and new acquisition channels. Top takeaways: ? ?????? ?????????????????????????? ?????? ?? ???????????? ??????????????????????, ?????? ???????? ?? ????????-???????????? ???????? The web allows for custom billing models and new acquisition strategies, especially for high-intent verticals like health, fitness, and education. ? ???????????????? ?????? ???????????? ???????????? - ?????? ???????? ?????? ?????????????? Successful web-first apps test onboarding flows, checkout experiences, and retention tactics like downgrade options to reduce churn and maximize LTV. ? ?????? ??????-?????????? ?????? ???????????????? ?????????????? ???? ???????? ?????????? ?????????????? With more control over pricing and communication, web subscriptions let you offer discounted renewals, pause options, and money-back guarantees to improve retention. ???????? ???? ?????? ?????????? ?????? ???????? ???????????? ?????????????? ???? ???? ?????????? ???? ???????????????????????? ???????? ???????? (???????????????? ?????????? ????) ?? Listen now: ?? YouTube: https://lnkd.in/eWzDrFX5 ??? Apple/Spotify: https://lnkd.in/eHtT5GJn #appgrowth #subscriptionapps

Most apps focus on subscriptions. But is that the only way to grow revenue? Tammy T. (Product & Business Growth Consultant, Google Play) shares what Google’s data reveals about monetization strategies - and why hybrid models could be the key to unlocking new revenue. Top takeaways: ? ???????????? ???????????? ?????????????????????????? ???? ?????????????? ?????? ???????????? Many users in emerging markets prefer one-time purchases over subscriptions, especially in social, dating, and entertainment apps. Adding consumable IAPs - like class packs in fitness apps or AI-generated content credits - can increase buyer volume without cannibalizing existing subscriptions. ? ?????? ?????????????????? ?????????????? ?????? ?????????????????????? ?????????????? ?????????????? Pricing that works in the U.S. or Europe may be too high in other markets, where prices are 40% lower on average. Google Play data shows that regional pricing, installment payments, and alternative payment methods can boost conversions and overall revenue. ? ???????????????? ???????????????? ?????????? ???? ???????????? ???????????????? ?????? ???????????????? ?????? Too many pricing options can overwhelm users. Instead, present the right offer at the right time, using behavior signals to guide pricing decisions. Google Play’s benchmarking tools and Play Console analytics help fine-tune pricing, offers, and subscription models for better conversions and retention. ???????? ???? ?????? ?????????? ?????? ???????? ???????????? ?????????????? ???? ???? ?????????? ???? ???????????????????????? ???????? ???????? (???????????????? ?????????? ????) ?? Listen now: ?? YouTube: https://lnkd.in/erwzdCHh ??? Apple/Spotify: https://lnkd.in/eZNtFnw9 #appgrowth #subscriptionapps

Most apps launch on iOS first. But should they? Matt Rouif (Co-Founder & CEO, Photoroom) shares the real revenue gap between iOS and Android, and why success depends on platform strategy. Top takeaways: ? ?????????????? ?????????????? ??????????, ?????? ?????? ???????????? ?????????? ???????????????? iOS dominates in the U.S. and premium markets, making it ideal for launching. But Android is essential for global scale - especially in emerging markets where adoption is higher. ? ???????? ???????????????? ???????????? ???????????????????????? ???? ???????????????? Photo apps see up to 30x higher revenue per user on iOS due to Apple’s premium positioning. But on Android, business users spend more when an app directly impacts their income. ? ??????????????’?? ?????????? ???????? ?????? ?????????????????????? ?????????? ?????????????????? ???????????????????? Google Play takes only 15% on all subscriptions, while Apple charges 30% initially. Android also allows more customization and experimentation, giving devs more control. ???????? ???? ?????? ?????????? ?????? ???????? ???????????? ?????????????? ???? ???? ?????????? ???? ???????????????????????? ???????? ???????? (???????????????? ?????????? ????) ?? Listen now: ?? YouTube: https://lnkd.in/eeKAYer8 ??? Apple/Spotify: https://lnkd.in/exPFrXpA #appgrowth #subscriptionapps

Most apps optimize for conversions. The best optimize for user success. Gregory Stewart (CEO, Ladder) explains why focusing on retention over quick wins drives higher LTV — and why they don’t rely on traditional LTV calculations to grow. Top takeaways: ? ?????????????? ?????????? ???? ?????????????? ?????? ?????????? ?????????? Ladder’s quiz-based onboarding helps match users to fitness programs they’ll actually stick with - leading to higher engagement and long-term retention. ? ???????????????? ?????????? ???????????????????? ?????? ????????????????????, ?????? ???????? ???????????????????? Ladder removes credit card barriers and focuses on getting users into their first workouts. Completing at least two workouts during the trial dramatically increases conversion rates. ? ?????????? ?????????????? ???????????? ???? ???????? ???????????????????? Not all trial users should see the same offer. Ladder segments post-trial users based on their workout activity, offering annual plans to engaged users and monthly discounts to those who need a lower barrier to entry. “High workouts = high LTV” – Everything Ladder builds is designed to drive incremental workout completions, not just quick sign-ups. ???????? ???? ?????? ?????????? ?????? ???????? ???????????? ?????????????? ???? ???? ?????????? ???? ???????????????????????? ???????? ???????? (???????????????? ?????????? ????). Listen now: ?? YouTube: https://lnkd.in/eWkDEKqs ??? Apple/Spotify: https://lnkd.in/e7ihtzsS #appgrowth #subscriptionapps

Most users cancel because they don’t see enough value - but that doesn’t mean they’re gone for good. Caroline Walthall (Director of Product & Lifecycle Marketing, Quizlet) shares how to win back churned users through personalization, targeted discounts, and more flexible subscription options. Top takeaways: ? ?????????????? ???????????????????????? ?????????? – Use lifecycle marketing to highlight features or content users engaged with before. Dynamic segmentation helps tailor messages that feel relevant and compelling. ? ?????? ???????????????? ?????????????????? ???????????? – Offer strategic discounts based on subscription history or engagement, avoiding blanket discounts that encourage price gaming. ? ?????????????? ???????????????? ?????????????? – Give users control over their subscription with shorter plans or the ability to pause. Flexibility builds trust and keeps them in your ecosystem. ???????? ???? ?????? ?????????? ?????? ???????? ???????????? ?????????????? ???? ???? ?????????? ???? ???????????????????????? ???????? ???????? (???????????????? ?????????? ????). Listen now: ?? YouTube: https://lnkd.in/ekRxEka9 ??? Apple/Spotify: https://lnkd.in/eKNmEaRc #appgrowth #subscriptionapps

Most free users don’t upgrade because they don’t even know what they’re missing. Brandon Gador (Growth Lead, onXmaps, Inc.) shares why education, timing, and seamless upsells are the keys to higher conversions. Top takeaways: ? ???????? ?????????????? ???????????????? ?????????????? – Many users don’t realize they’re on a free plan. Highlight what’s behind the paywall to boost upgrades. ? ???????????????????? ???????? ?????????????? ???????????? – Test different free vs. paid feature setups to find the best balance for retention and monetization. ? ???????????????? ?????????????? ???????? ???????? – Avoid disruptive pop-ups. Place upgrade nudges where they make sense in the user journey. ???????? ???? ?????? ?????????? ?????? ???????? ???????????? ?????????????? ???? ???? ?????????? ???? ???????????????????????? ???????? ???????? (???????????????? ?????????? ????). Listen now: ?? YouTube: https://lnkd.in/ebZy6Kwc ??? Apple/Spotify: https://lnkd.in/efCSRwZJ #appgrowth #subscriptionapps

If you wait a week to re-engage churned users, it’s already too late. Jackson Shuttleworth (Duolingo) shares why timing is everything when winning back lapsed users - starting before they churn. ? ?????????? ?????? ??????????????. Even skipping one or two days makes it much harder to get users back. ? ?????? ???????????? ?????? ????-???????????????????? ???? ??????????. Duolingo sends notifications for up to seven days, but effectiveness drops fast - if users aren’t back by day three or four, the odds of return plummet. ? ???????????? ???????????????????????? ?????????????????????? ??????-???????????? ????????????????. Duolingo’s best-performing win-back campaigns? Friends bringing back friends. ???????? ???? ?????? ?????????? ?????? ???????? ???????????? ?????????????? ???? ???? ?????????? ???? ???????????????????????? ???????? ???????? (???????????????? ?????????? ????). ?? Watch on YouTube: https://lnkd.in/eFK5YuuX ?? Listen on Apple/Spotify: https://lnkd.in/eFTzen-W #appgrowth #retention #subscriptionapps

???????? ???????????????????????? ?????? ???????????????? ?????? ?????????? ???????????? ?????????? ???? ???????? ?????????????????????? ????????????. The problem? Those competitors are probably just guessing too. Pricing should be based on what your users are willing to pay — not a guess. That’s where pricing research comes in. Here are three proven methods worth trying: ? ?????? ???????????????????? ?????????????? ?????????? – Finds a price range based on perceived value ? ???????????????? ???????????????? – Shows what features matter most in pricing decisions ? ??????????-?????????????? ?????????????? ???????????? – Helps you measure price sensitivity Each method gives you a clearer picture of what users might pay, so you’re not just setting a price and hoping for the best. Read the full breakdown by Daphne Tideman: https://lnkd.in/eCGG__er #AppGrowth #SubscriptionApps #PricingStrategy