RevenueCat

What if your lifecycle marketing campaigns were leaving money on the table? NEW blog by Vahe Baghdasaryan: https://lnkd.in/e8FeEdA8 Most subscription apps focus on engagement, but the real growth opportunity lies in revenue retention—and it’s often overlooked. ?? Did you know apps like Calm and Flo Health Inc. use lifecycle marketing to win back canceled subscriptions with strategies like these: ? Extend trials dynamically after cancellations (e.g., one-week offers tailored to user behavior). ? Target "canceled-but-active" subs with 2-year upgrade discounts for immediate revenue. ? Drive urgency with personalized offers for recently expired trials or subscriptions. Vahe Baghdasaryan, Growth Manager at Flo Health, breaks it all down in his blog—plus, he shares how these strategies drove a 10% revenue boost at CoinStats. ?? Which of these tactics would you test first? Let us know in the comments!

Join us for 10 years of Google app campaigns insight in 1 hour with expert Ashley Black. ?? Ashley Black, a former Google insider with over 10 years of experience, will walk you through key strategies for optimizing creatives, bidding, and understanding the algorithm that powers app campaigns on iOS and Android. You'll also have a chance to ask Ashley your questions in a Q&A segment. When: ?? December 10 2024 ? 10am PST / 1pm EST / 7pm CET What you'll learn: ?? Key differences between iOS and Android campaigns ?? Best practices for crafting effective creative assets ?? Insights into Google’s algorithm, bidding, and scaling ?? Hidden features like App Placement Reports and SKAdNetwork reporting ?? Actionable tips you can implement immediately ?? Register now: https://lnkd.in/eMqB9bs4 #googleappcampaigns #appgrowth

?? Win $15,000 + Expert Help to Grow Your App’s Revenue! ?? We’re thrilled to announce the #RCGrowthChallenge, a unique giveaway, presenting one lucky winner with the opportunity to: ?? Work with Steve P. Young, a top app growth expert, for 3 months ?? Leverage $15,000 in ad spend, funded by RevenueCat ?? Share your journey on Sub Club with David Barnard, blogposts, videos, and more This isn’t just a giveaway—it’s a potential game-changer for your app. Whether you need help with ASO, paywall design, user acquisition, or lifecycle marketing, this challenge is your chance to level up with hands-on guidance AND the resources to make it happen Who Should Apply? RevenueCat users who: ? Have an interesting growth challenge we can tackle together ? Are comfortable sharing metrics, strategies, and results publicly ? Are ready to scale their app and learn from top industry experts How to Enter: 1?? Complete the application form: https://rev.cat/rcgc_form 2?? Post on social media (your favorite platform) explaining why your app should be selected. Tag RevenueCat and use #RCGrowthChallenge Applications are open now and close on November 29, 2024 The winner will be notified privately on December 2 and announced publicly during our webinar “How to go viral on TikTok: A live creative strategy jam”, on December 4 Check out all the details and key dates here: https://lnkd.in/eNhXqqjj This is your chance to work with the best, unlock resources to fuel your app’s growth, and inspire a community of developers along the way. Don’t wait—apply now and make 2025 your breakout year! ?? #AppGrowth #MobileApps #RevenueCat #RCGrowthChallenge

Black Friday is only 2 weeks away! ?? Which means it's time to get your mobile apps ready for one of the biggest sales events of the year ?? Charlie Chapman has you covered with a new video showing 3 methods for running a holiday sale for iOS apps ?? https://lnkd.in/gjuZGzaz

Want to cut down your refunds by 1/3 with the press of a single button? ?? Whenever a user requests a refund via the App Store, RevenueCat now automatically sends information to Apple on that user's behaviours in your app, including: * What did they buy? * Did they trial the purchase first? * How long ago was the purchase? * And more! Combined with a suggested resolution from you (grant the refund, decline, etc), Apple uses the context to decide on what to do with the refund request. The impact? Just ask Dipsea—by letting RevenueCat handle their refund requests, they saw a 36% drop in refund rates in just two weeks! Learn how you can save time and protect your revenue with seamless, automated refund handling. ?? https://lnkd.in/dwDfrthS

Learn how AI-powered ad creation can simplify your workflow and boost results for your app. Curious about how generative AI can transform your approach to your user acquisition? Join us in this hands-on webinar to explore the practical power of AI-driven ad creation. Through live demos and real-world examples, we’ll discuss how tools like Captions can help you create scroll-stopping, brand-ready ads. From generating ads to refining and running successful campaigns, this session covers practical strategies you can apply to enhance your mobile marketing.

Everything you need to know about using TikTok for app growth, with Joseph Choi ??? Joseph is a former e-commerce marketer turned app growth expert. Now, as a product manager, he helps app developers achieve viral success on TikTok. In this Sub Club podcast conversation with David Barnard, we dig into: ?? Why TikTok is a unique platform for apps looking to grow from zero users ?? How to create content that’s designed to go viral ?? The power of micro-influencers on TikTok ?? E-commerce strategies that work for apps ?? How to work with TikTok’s algorithm to build audiences fast ?? Much more! Listen now ?? ? YouTube: https://lnkd.in/eg9MA6cN ? Spotify/Apple: https://lnkd.in/euVMd9n5 Some takeaways: 1?? TikTok’s “For You” page gives apps massive reach potential — You can grow quickly on TikTok without needing a following. The right content can bring in thousands of users. 2?? Don’t underestimate micro-influencers. While they have smaller followings, micro-influencers often have highly engaged audiences. Their authenticity resonates deeply, often delivering higher ROI than big-name influencers. 3?? Content matters most. TikTok’s algorithm rewards engaging content, not follower counts. Keep testing and refining content until you find what resonates. 4?? E-commerce playbooks apply to apps, too. Borrow tactics like limited-time offers, viral challenges, and influencer partnerships to drive downloads and subscriptions. 5?? Keep your calls to action subtle. Instead of a hard sell, creators can introduce your app as a “hack” or a “top tool,” making it feel more natural. #AppGrowth #TikTokMarketing

?? Next week: A new webinar with the Captions team! Join us to see how AI-powered ad creation can streamline your workflow and improve your app’s results. We’ve teamed up with Captions for a hands-on session covering practical, real-world ways to use AI to create impactful ads that fit your brand. Expect live demos, expert insights, and plenty of takeaways. What we’ll cover: ?? Creating ads with AI: Watch a live demo of ad creation using generative AI ?? Customizing to your brand: Tips on adapting AI-generated ads to match your unique style ?? Running effective campaigns: Best practices for AI-powered ad campaigns ?? Bonus: All attendees get 1 month free of Captions Pro to experiment with AI-powered ads. Our host will be RevenueCat Growth Advocate David Barnard, and on the panel will be Captions' Head of Customer Experience Eli Winderbaum and Community Manager Mara Dilts. ?? Register using the link in the comments! #AppGrowth #GenerativeAI

When you're running A/B tests with a low volume of users, says Jacob Rushfinn, "you want to test variants with a large difference...that's the best way to actually get a confident result." In our recent webinar, Jacob shares some tips for price testing — including using A/A tests to validate your confidence in your A/B tests. Want to learn more? Find a link to the full video in the comments. ?? #AppGrowth #PriceTesting

Did you miss our discussion with Jacob Rushfinn & David Barnard about how to price your app globally? The recording of the session is now available to watch back on YouTube: https://lnkd.in/eH2YcyTj There's so much great insight into the practicalities of pricing your app in new markets, this is essential watching. But here are a just a few of the takeaways to get started with... ?? Small adjustments in global pricing strategy can yield big revenue gains, so take these recommendations seriously! ?? Default currency adjustments by Apple and Google aim to equalize revenue across regions but aren’t optimized for maximizing conversions in local markets. ?? Start with a pricing model based on the country you’re most confident in, typically the U.S. for many apps, then adjust for other markets. ?? Due to limited user volume in some regions, A/B testing for international prices can be challenging but is vital for establishing effective pricing. ?? Traditional pricing indices like Netflix and Big Mac aren’t ideal for apps. Spotify is better but still not optimal for all app categories. ?? Build a pricing model based on competitors within your industry and adjust as per regional user behavior, focusing on direct and local competitors where available. ?? Instead of just adjusting price, offer variations in the subscription structure (e.g., weekly instead of annual) or adjust feature availability in lower-priced plans for markets with lower purchasing power. ?? Suitable for categories with one-off or short-term usage needs (e.g., lifestyle, photo editing). Apps with ongoing, habitual use may see better retention on monthly or annual plans. ?? Analyze price change impacts over long-term user retention and lifetime value. Compare cohorts by country and adjust pricing over time to reflect actual user retention patterns. ?? For initial price testing, start with countries where conversion is already low, as adjustments here carry less risk. ?? When increasing prices for existing users, communicate early and clearly about the changes, ideally with an added feature or benefit to justify the change. ?? Competitive analysis on web vs. app prices: Monitor competitor pricing across both platforms to understand any significant differences, as these may reveal insights about market expectations or acquisition costs in various regions. Do you have any highlights from the webinar? #AppGrowth #GlobalPricing #SubscriptionApps