Revenue Management Labs

?? To PRICE or NOT to PRICE? and HOW? ? Last week I had an opportunity to attend an annual global EPP - Pricing Platform conference. ?? I was impressed by the insights, openness of the audience, willingness to collaborate united by ONE important topic - PRICING and HOW to do it BETTER? As a representative of the #FMCG world, here are some of my takeaways from the sessions: ?? Prediction of the pricing impact: ?? nowadays you can predict the shoppers purchase behavior and how it will impact your profitability under different external circumstances; ?? based on the real sales out data with #AI becoming your friend to show the scenarios; (#Buynomics company is already pioneering it in full with Ingo Reinhardt). ?? AI in Pricing: ?? AI has become/is becoming a progressive companion to make us more efficient; ?? the sooner we start using it, the quicker we will progress and find efficiencies; (Michael Wu PhD covers it in a simple way in his presentations); ?? Inflation and cost pressure: ?? the cost of the product is not just the PRICE, but the sum of all different components that compose its VALUE; which we often forget... ?? to price effectively, your positioning vs the market is the first step to understand how beneficial it will be; ?? look for the leakages that are often hidden in different historical discounts, etc. (Revenue Management Labs reveal in their works, with Michael Stanisz and Avy Punwasee). ?? Active Mix Management: ?? RGM = Mix management of your product format, size, channel, promo, brand, customer etc. ?? Do we measure the Mix growth or just price growth? (very insightful and detailed RGM deep dive from #Uniliver company with Cantekin ünlü, thank you! ?? ?? Unnecessary discounts: ?? 50%-80% discounts are granted unnecessary. And fully driven by the behavior (Florian Bauer from Accenture guided thru the details). ? How to deal with it? ? as the first step - separate price setting and execution; ?(Pricing/RGM focuses on the cost; Sales - focuses on the Customer); ? translate 5 shopper behaviors into 5 decision strategies about pricing. ? Not all shoppers/customers accept the price in the same way.. ? how are we using it? Net-net, #Revenue Growth management is a PROCESS… It carries a lot of strategy behind and requires constant attention to the internal and external factors that constantly change. Thank you, Pol Vanaerde and the whole EPP - Pricing Platform Team for an amazing organization and opportunity. #FMCG #Pricing #EPPPlanform #Networking #RevenueGrowthManagement

Happy Thanksgiving! ?? Thanksgiving is a great time to hit pause, enjoy some good food, and spend time with the people who matter most. Whether you're celebrating with a big feast or keeping it simple, we hope your day is full of joy and gratitude. From all of us at Revenue Management Labs, have a fantastic Thanksgiving! #Thanksgiving #Gratitude #HappyThanksgiving #GoodFoodGoodCompany

???Software Pricing: Add-Ons vs. Bundles ?? This week, Michael Stanisz and Avy Punwasee delve into how software companies can address the challenge of pricing new features while maximizing customer value and driving revenue growth. They tackle a common dilemma: Should new features—like AI capabilities—be offered as separate add-ons or integrated into existing bundles? Here are the key takeaways: 1. Add-Ons: Can be complex to execute, requiring sales training and strong conversion rates. 2. Bundles: Streamline processes, simplify the customer experience, and justify price increases while reducing friction. 3. Segment Wisely: Not every feature belongs in every bundle—strategic placement is crucial to delivering value and optimizing pricing. Watch the video and share your thoughts—what’s your preferred approach to feature pricing? ?? #FeaturePricing #SoftwareStrategy #RevenueOptimization #CustomerValue #PricingInnovation #AI #AIPricing #PricingStrategy #AICapabilities https://lnkd.in/gBYYFRkp

?? RML is Hiring! ?? We’re looking for a professional with B2B digital marketing experience, content creation skills, and CRM expertise to join our growth-focused team. Ready to thrive in a fast-paced, dynamic environment? Join Revenue Management Labs and help create impactful campaigns that drive results. #Hiring #MarketingJobs #NowHiring #Careers

We're thrilled to announce that Khuram Zaidi has been promoted to Director - Operations! ?? His dedication, leadership, and commitment to excellence have been instrumental in driving our team's success. In his new role, Khuram will continue to drive operational excellence and support our mission to enable business leaders to unlock revenue and margin optimization opportunities. ? Please join us in congratulating Khuram on this well-deserved promotion and wishing him success in his new role! ?? ? #revenuemanagement #promotion #leadership #operations #team #congratulations #growth

?? Evolving Your Pricing Strategy for Corporate Goals ?? This week, we dive into how streaming services are evolving their pricing strategies to meet new challenges and corporate goals. With growth rates slowing, streaming giants like Prime, Netflix, and Disney+ are focusing less on adding subscribers and more on retaining customers. ?? The Shift: As consumers become more mindful of multiple subscriptions stacking up, streaming services are pivoting from growth to retention. Many are now offering: 1. Flexible Packages – Think options with ad support or shared accounts. 2. Targeted Promotions – Disney+, for example, recently offered a $2 introductory price, showcasing new ways to engage users at a lower entry point. Check out the video and share your thoughts! How do you see the role of pricing evolving for long-term success? ?? #PricingStrategy #CustomerRetention #StreamingServices #BusinessGrowth #RevenueManagement

?? New Pricing Weekly Alert! ???? With Apple’s annual September product launch, we couldn’t help but notice the premium prices here in North America. But did you know that in China, Apple is actually priced below Huawei? ?? In this video, we discuss: ? Why Apple's pricing strategy varies across global markets ? How Huawei's local advantages like patriotism and product features, such as the tri-fold phone, are influencing their competitive edge ? What this means for global brand management and the challenges of maintaining consistent premium positioning Curious about how tech giants adjust pricing based on geography and customer segments? Watch the full discussion now! ???? #pricingstrategy #AppleVsHuawei #GlobalMarkets #BrandManagement #iPhonePricing #TechTalk #RevenueManagement

?? We had a great response to our 2024 Executive Pricing Survey, with valuable insights from senior leaders across multiple industries (see link below). In 2025, we’re taking it a step further—expanding the scope to cover even more pricing challenges and opportunities in today’s dynamic market. ? As we prepare for the next survey, we want your input! What key trends, challenges, or concepts would you like us to explore around: ? ?? Pricing ?? Discounting ?? Product Mix & Assortment ?? Pricing Enablers ? Drop your suggestions in the comments or email us directly at [email protected] —your insights can shape the questions we ask industry leaders in 2025! ? Looking forward to hearing from you!? ? #PricingStrategy #RevenueManagement #PricingTrends #Survey

?? Exciting News! ?? We’re thrilled to give you early access of our 2025 Digital Pricing Survey ??. Our team spoke with 285 senior executives across 7 industries to uncover how companies are structuring their pricing, managing commercial terms, and driving success in today’s complex digital landscape. Curious about how top companies are navigating price increases, discounts, and contract terms? Get ready for valuable insights and benchmarks! ?? Watch the teaser and stay tuned for the full survey release in late October! ?? Sign up here to get a copy TODAY: https://lnkd.in/gGPPGPdg #DigitalPricing #PricingStrategy #Benchmarking #RevenueManagement #PricingSurvey #Revenue #2025Planning

? Tomorrow’s the day! Our 2025 Digital Pricing Benchmarks are officially launching, and early access goes live! Get ready to dive into cutting-edge insights and stay ahead of pricing trends in the digital space. ? Be sure to lock in your spot for early access starting October 16th—you won’t want to miss this! ? Sign up here to secure your access: https://lnkd.in/gGPPGPdg ? #revenuemanagementlabs #digitalpricing #pricingbenchmarks #pricingstrategy #insights