Revenue Growth Associates

Are you investing in an AI "Proof of Concept" or a "Poof of Concept"? Many organizations are pouring resources into AI Proof of Concepts (PoCs), hoping to "test if AI works." But here's the truth: AI works. The real question is whether your AI investments are driving transformational, measurable business value—or just disappearing in a puff of underwhelming results. In my latest blog, I explore why traditional AI PoCs often fail to deliver and how leaders can rethink their approach. Instead of small, disconnected experiments, the better path is to think bigger, start smarter, and focus on initiatives that transform how your organization operates. Key insights include: ??Why playing small with AI can hurt your credibility and delay progress. ?? The importance of starting with bold, business-changing questions like, "How can we increase quota deployment per rep by 50% and have reps successfully make their number?”; “How can we double our win/close rate?”; “How can we rapidly capitalize on the opportunities associated with a strategic acquisition, regardless of when it happens during the fiscal year?”; “How can we rapidly shift our territory and account plans and assignments mid-year to capitalize on a market opportunity – without missing a beat?”. ?? How to define a vision, take the first step, and iterate your way to success using proven frameworks like RGA’s Strategic Visual Blueprint and our ‘metaphor shifting’ operating models. Cheers to Kevin Woodson, Revenue Growth Associates’ Visual Strategist, for creating the artwork that captures the message perfectly. Let’s move beyond PoCs that “poof” and start building the future of your business—one transformational step at a time. What’s your take? Let me know in the comments! #AI #BusinessStrategy #DigitalTransformation #RevenueGrowth #Leadership

Is your 2025 Sales Kickoff addressing the elephant in the room? As FY 2025 approaches, CROs are gearing up for Sales Kickoff (SKO) events to inspire their teams and set the tone for the year ahead. But with all the talk about AI, your team is expecting more than just excitement—they’re expecting answers. At this year’s SKOs, your sales teams will walk in with critical questions: ·??????What role will AI play in helping me hit my number? ·??????Is leadership prepared to guide us through this shift, or are we just dabbling in new tools? ·??????Should I be excited—or worried—about what’s next? This isn’t just a tech question—it’s a leadership moment. Your ability to articulate a bold vision for how AI will integrate into and enhance your revenue operations will define whether your team leaves motivated and aligned—or uncertain and distracted. In my latest blog, I unpack what sales teams are likely thinking (but not saying) and share a provocative message for CROs: Your teams are looking to you for clarity, confidence, and a cohesive strategy that goes beyond AI buzzwords. Are you ready to lead this conversation—or will your SKO leave the elephant unaddressed? Special thanks to Kevin Woodson, Revenue Growth Associates’ Visual Strategist, for creating the visual that captures the essence of this challenge. His work brings these concepts to life in a way that makes them accessible and actionable. Read the blog to explore how to lead your SKO with purpose and give your teams the clarity they need to succeed in 2025: #AI #SalesLeadership #RevenueGrowth #SKO2025 #SalesExcellence #CROLeadership

Rethinking Success: The AI-Centric Architecture for the Future of Business AI is supposed to change business as we know it, but without a clear strategy, it risks being sidelined or becoming a black hole of misunderstood technology. To realize AI’s true potential, organizations need more than just new ‘AI-enhanced’ tools—they need an AI-centric architecture that delivers value across the entire business. By ingesting and integrating real-time insights, rethinking workflows, and enhancing execution excellence, this architecture—what we call The Big Brain—places AI at the core of business operations, enabling teams to work smarter, more effectively, and in sync with the needs of their stakeholders.?The most important being their customers! Revenue Growth Associates believes businesses must look beyond outdated frameworks and legacy operating models and embrace the modern architectures that will enable them to succeed in the future. We focus on optimizing the revenue-generating functions within businesses, leveraging AI to deliver immediate value while also creating a long-term strategy for sustainable growth. Visual representation by Kevin Woodson, Revenue Growth Associates’ Visual Strategist. Our visual approach helps communicate complex concepts with clarity, making it easier for leaders to see the path forward. #AI #Sales #RevenueGrowth #SalesExcellence #BigBrain #AIDriven #BusinessStrategy

Are You Treating the Symptom or Addressing the Root Cause? In business, it's easy to get caught up in quick fixes—especially when it comes to sales performance. But what if the real issues lie deeper within your operating model? In our latest blog, we explore why addressing surface-level problems without tackling the root cause leads to short-term gains at best. AI offers the opportunity to go deeper and fundamentally rethink how your sales ecosystem functions. A shout out to Kevin Woodson, Revenue Growth Associates’ Visual Strategist, for creating this insightful image that perfectly captures the essence of the message. Ready to talk about how you can create a forward-looking AI blueprint that drives revenue growth, enhances sales performance, and addresses the root causes holding your business back??We are here to help. #SalesExcellence #AI #RevenueGrowth #SalesLeadership #BusinessStrategy #VisualStrategy #AIStrategy #StrategicVisualBlueprint

Revenue Leaders: Which path will you choose? As AI reshapes the enterprise ecosystem that underpins revenue generation, many Revenue Leaders find themselves at a point where they need to choose their path forward.?This is decision that has significant implications, and a decision that will need to be shared, communicated and evangelized across all the stakeholders looking to them for leadership. What are the choices?? ·??????Hesitate and do nothing. ·??????Figure it out as you go. ·??????Cobble together AI enhanced vendor tools. ·??????Or……Develop a clear and understandable vision for the future with a roadmap for how to get there successfully.?This of course includes making the case for why the journey is worth undertaking! In our latest blog, we explore why the best path forward is to start with a vision for what the future destination will look like, and then develop a roadmap to get there. Thanks to Kevin Woodson, Revenue Growth Associates Partner and Visual Strategist, for the visual map that accompanies this post.?It is a great example for how a visual approach to strategy can help bring concepts and ideas to life, making complex decisions easier to understand and act on. #RevenueLeadership #BusinessStrategy #SalesLeadership #AIInnovation #GrowthMindset #FutureOfWork #AIAdvisory #AIStrategy #RevenueGrowth #StrategicVisualBlueprint #FutureOfSales

Are You Chasing Perfection or Embracing the Future? In the pursuit of business excellence, it's easy to fall into the perfection trap—especially when it comes to optimizing current processes. But is chasing that last 5-10% of "perfection" really worth it when the landscape is shifting beneath our feet? In our latest blog, The Perfection Trap: Why Chasing 'Perfect' Today Might Leave You Behind Tomorrow, we explore why the real question isn't whether AI can be perfect—because it can't—but whether it can be "good enough" to unlock transformative opportunities. So, what if, instead of perfecting the old, we focused on leveraging AI to reimagine what’s possible? In the blog, we discuss: - Why current strategies may be losing steam. - How organizations can mitigate the risks of AI imperfections. - The importance of not just embracing change but leading it. Don't get left behind while others use AI to set the pace for the future. Check out the full blog and see how you can position your organization to thrive in this rapidly evolving landscape. A shoutout to Kevin Woodson, RGA’s Partner and Visual Strategist, for the artwork that accompanies this blog. His work always brings these complex concepts to life and makes you think!?Which is the point. #AI #BusinessStrategy #Sales #GoToMarket #Innovation #DigitalTransformation #Leadership #StrategicVisualBlueprint #AIStrategy?

Will AI Take Your Job? It's not just the technology that disrupts; it's the people who harness it. In our latest blog, we dive into how AI augmentation and automation are reshaping the workforce and what this means for sales and marketing professionals. RGA’s Kevin Woodson's AI-augmented and thought-provoking illustration perfectly captures the tension between technology and human ingenuity. Are you ready to lead your team into the AI-augmented future? #AI #Sales #Marketing #Innovation #Leadership #DigitalTransformation #AIinSales #RevenueGrowth #StrategicVisualBlueprint #AIStrategy?

Stairway to (AI) Heaven - The Escalator to Enterprise Evolution The AI progression journey is like riding (or climbing) an escalator—each level up takes you closer to unlocking incredible potential. But are you ready to make the ascent? In our latest blog, we explore the five levels of AI progression and why businesses must strategically plan and execute their climb to stay ahead. Don't miss out on the incredible view from the top! A special shoutout to our Visual Strategist and resident Muse Kevin Woodson for the thought-inspiring illustration that brings this concept to life. #AI #ArtificialIntelligence #Innovation #BusinessStrategy #DigitalTransformation #Leadership #TechTrends #FutureOfWork #RevenueGrowth

Ever seen the movie "Don't Look Up"? It’s a provocative reminder of how easy it is to miss impending change while being caught up in daily routines. In our world, AI is the "asteroid" on a collision course with every industry. Are you looking up? In our latest blog, we explore the metaphor of AI as an unstoppable force and discuss how leaders can prepare for its impact. From embracing the reality of AI to reimagining your go-to-market strategy, it’s time to be proactive. Key Actionable Steps: -???????Embrace the Reality of AI: Accept AI as a transformative force and prepare for the changes it will bring. -???????Develop a Strategic Vision: Use tools like the Strategic Visual Blueprint to visualize and communicate your AI-centric future. -???????Invest in AI Literacy: Educate your team on AI’s potential and foster a culture of innovation. -???????Reimagine, Don’t Just Automate: Challenge the status quo and explore new business models enabled by AI. -???????Partner with AI Experts: Leverage external expertise to guide your AI integration journey. The AI revolution is here. Will you look up and harness its power, or remain blissfully unaware until it's too late? Shout out to RGA’s Kevin Woodson for the illustration that perfectly captures the essence of this blog.?Kevin’s creativity, vision, and ability to capture complex concepts in the form of art is one of Revenue Growth Associates key differentiators when helping you imagine the future for YOUR business. #AI #ArtificialIntelligence #DigitalTransformation #Innovation #Leadership #StrategicPlanning #RevenueGrowth #AIFuture #LookUp #BusinessStrategy #ChangeManagement