Thanks, Hospitality Net,?for allowing me to contribute and for reminding us that Last-Minute deals are generally short-sighted and can damage a hotel's bottom line. Before pushing that button, consider?Max Starkov's comment: "In my view, last-minute discounting is a super lazy and rookie approach to revenue management?..."
Expedia’s Last-Minute Deals target same-day bookers with discounts, but are they sustainable? While they fill empty rooms, many argue they erode trust and harm other distribution channels. With travelers researching extensively—Google says 48 touchpoints before booking—how do they feel when a $200 booking from last week drops to $125 today? Short-term gain or long-term loss? What’s your take on last-minute discounting in hospitality? Thank you to our panel champ Max Starkov for bringing up this question in our Revenue Optimization World Panel. Thank you to Ira Vouk, MBA, Pablo Torres, Simone Puorto, Vassilis Syropoulos, Timothy Wiersma, CRME, Mark Fancourt, Nick Slavin, Harald Bindeus, Silvia Cantarella, and Oleksii Kapichin, MBA, CRME, CHBA, CHIA for sharing your views. Join the discussion and explore this topic further at our panel: https://lnkd.in/ez4aj7AW. #Hospitality #RevenueManagement #HotelMarketing