RevBoss

Here is a spooky Halloween story for you: ?? We had product-market fit for 10 years at RevBoss. Then, we lost it. ?? Over the last year, things have changed at RevBoss. Our NPS dropped, client referrals slowed down, and results weren’t what they used to be. For 10 years, we thrived. Now, we’re in the middle of a massive pivot. ? Why? Because outbound email—our bread and butter—doesn’t connect like it used to. AI, channel fatigue, and changing markets have forced us to rethink everything. Here’s what we’ve done: - Restructured the team. - Launched new products. - Doubled down on client success. It’s been tough, humbling, and—believe it or not—energizing. ?? The hard lesson: When you lose product-market fit, you need to ruthlessly pivot. We’re turning the ship and paddling in a new direction.

?? Marketing funnel strategies for small businesses and early-stage companies—the fundamentals are the same, but the focus needs to shift across the funnel. Here’s how you can think about top, middle, and bottom of the funnel: Top of Funnel: Cold outreach (emails, LinkedIn). This is where you have to break through the noise. Your prospects don’t know you, so your message needs to be clever, timely, and solve a problem they care about. Middle of Funnel: Don’t forget about your existing contacts! Old leads, past customers, LinkedIn connections—they know you already, so re-engage them with offers, new customer stories, or content that adds value. It’s a goldmine that most overlook! Bottom of Funnel: Visitors hitting your site but not converting? Tools like Squid, RB2B, and Leadfeeder can help you capture these leads. A friendly follow-up message can turn browsers into buyers. ?? Think of your funnel like a rock tumbler: when your targeting and content are on point, the tumbler keeps refining prospects, and the gems—your best leads—will fall out. Who wants a RevBoss rock tumbler?

If you’re a founder running a small business (less than 50 employees), your biggest marketing challenge isn’t AI or channel fatigue—it’s your story. ?? Here’s what I’ve learned: The clients we see succeed at RevBoss? They have a unique story that resonates with their audience. The ones that struggle? Their story isn’t clear or doesn’t connect. And here’s the thing—you can’t outsource that. ?? The old days of getting leads from generic outbound emails are over. AI has flooded inboxes, and it’s harder than ever to stand out. What worked two years ago won’t work today. Your story needs to be sharper, more unique, and better connected to your audience than ever before. ?? The takeaway? If your story isn’t right, it doesn’t matter how much outreach you do—it won’t resonate. How to Stand Out in 2024: 1?? Know your value—and how to communicate it clearly. 2?? Ensure your story resonates with the right audience. 3?? Keep refining your message as you hone in on who your market is within your audience.

This year at RevBoss, we tested a low-touch service model to see if we could deliver results with minimal hands-on involvement. The goal: onboard clients, keep things running in the background, and step in only when necessary. ?? The results? We sold a lot of subscriptions, but the client experience wasn’t always where we wanted it to be. Here’s the key takeaway: You can’t automate relationships. Clients don’t just want results—they need context, connection, and ongoing communication. When you leave a gap, they fill it with their own assumptions. And even when things are going well, they might not realize it. ?? The Fix? We’re getting back to our roots: regular touchpoints and proactive conversations. It’s simple, but it works. Takeaways for Your Business: 1?? Stay connected—clients are buying more than just a service. 2?? Don’t let automation replace valuable touchpoints. 3?? Regular communication drives success and keeps clients happy.

At RevBoss, we’re all for sticking to what you know, but sometimes a company’s potential lies beyond the traditional networks. Trisha Schuver and the CUE team experienced this firsthand. By connecting them with companies outside their usual verticals, RevBoss opened the door to new markets, generating valuable contracts they might never have pursued otherwise. Expanding their network has not only driven growth but also created new marketing and content opportunities, allowing them to continue broadening their reach and evolving their strategies. That’s how we help our clients level up ?

Jenna Goodacre is our August 2024 MVP! Congrats Jenna! ? "Jenna has been doing an excellent job in her new role building a new process for the platform team! She is quick to tackle any task and always brings a great attitude. I love her contributions to the team."

We recently had a conversation with Devin Kelley at Spreedly. He discussed some fascinating insights about our partnership that I wanted to share. Devin highlighted the flexibility of our approach at RevBoss. We're not just sending emails -- we're finding creative opportunities to tell the right stories to the right people at the right time. That means thinking beyond industry verticals and? looking for the people who are ready to engage with the stories and content we share. In most cases, it's all about experimentation. When we have a new customer story to tell, we don’t just settle for surface-level outreach. We dig deeper. Who are the people interested in similar stories or content? Who attended the same events as our customers? We want the right audience, not just any audience. And you know what? That kind of flexibility and willingness to experiment is what makes us stand out. It's something we're truly proud of here at RevBoss. So, here's to more creative insights, more experimentation, and more unique stories to share.

Join me today at 12 pm EST as I talk to Adam Robinson about building his business, RB2B publicly on LinkedIn and growth tips for founder-led businesses. Being a founder is hard, so let's chat about it together.

Shout-out to founders. Shout-out to the teams and individuals that commit to and push founder-led businesses forward. Building something meaningful is hard. Sometimes you have to play a role that does not come naturally because that’s what the business requires at the moment in time. Other times you have to make decisions that come with uncertainty and the best you can do is just figure it out…quickly. We’ve built RevBoss for 10 years, but we are in the process of re-building it for the 3rd time because that is what is required of us to deliver value to our clients. Will it be hard? Yes. Will it come with a bunch of bumps and bruises? Yes. ? Will everything be okay at the end of the day? Absolutely. RevBoss exists to grow B2B founder-led businesses. I’m gearing up to talk with Adam Robinson, CEO of a founder-led business, RB2B, who also is in the business of helping B2B businesses grow. Join us on Aug 13th as we’ll be chatting about growth at founder-led companies and how to build a growth engine that works: https://lnkd.in/eVyJQjpC PS - excited to share our RevBoss journey more publicly, so feel free to follow along if you're interested.

Congrats to our Q2 Hermie winner, Ashlie Carlson! ?? "They regularly work with the marketing team to create and edit copy, plus they are a joy to work with!" "Ashlie started a new blog series (The Outbound Audit) that's been really great! They are always pleasant and brings fresh ideas and thoughtful questions to the content team."