Telling compelling brand stories is what we do! We've recently refreshed our brand story with our website update. Positioning is our focus Strategy is our focus Focus is our focus Learn more at https://lnkd.in/eJrYwC5B
关于我们
Return on Focus (ROF) is uniquely focused on telling brand stories that unlock a pharmaceutical brand’s potential. Ultimately, launching a new brand or changing a brand’s trajectory requires behavior change on the part of physicians and patients. Behavior change is difficult, and most people actively try to avoid it. Our process is guaranteed to create the positive tension necessary to drive that change. ROF has developed a unique approach that allows us to uncover each brand’s strategic value within its specific market. Once this is identified, we focus on helping marketers define the key story, messages, and strategic steps necessary to own that value in the minds of their customers. Our mission is to provide objective, independent analysis and insights that challenge conventional pharmaceutical marketing wisdom and behavior. If you want things to be different for your brand… you need to take a different approach.
- 网站
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https://returnonfocus.com
Return on Focus的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 2-10 人
- 总部
- Hamilton Township，New Jersey
- 类型
- 私人持股
- 创立
- 2006
- 领域
- pharmaceutical marketing、pharmaceuticalindustry、biotechnology、oncology、rare disease、immunology、brand positioning、buying process、communication assessment和message testing
地点
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主要
获取路线
200 American Metro Blvd, Suite 114
US，New Jersey，Hamilton Township，08619
Return on Focus员工
动态
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This article from Nature, 'Scientists Need More Time to Think,' caught my eye given that I posted a few weeks ago (link in comments), about how pharma marketers are pressed for time, lacking the incubation time necessary for key strategic tasks. Key question from the Nature article - What is the impact of lost concentration time on science - not just on the structure and process of science, but also on the content and quality of research? Applied to biopharma marketing - What is the impact of lost concentration time? I'll start . . . generic launch strategies and catch-all brand positioning statements. What else am I missing? #pharmaceutical #biotechnology
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#Pharma Marketers - Do you believe you're spending more of your time in meetings than at any point in your career? Microsoft Study corroborates your belief. Meeting time has TRIPLED since 2020. The typical worker spends most of their time 'communicating' versus 'creating.' Strategy work behind tasks like #brandplanning requires 'incubation time' that you're now lacking. Source: "White collar work is just meetings now," The Atlantic, snippet below:
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Why it’s critical to ensure your launch strategy is informed by your typical prescribers vs. just the ivory tower #pharmaceutical #biotechnology #brandstrategy #launchstrategy
The Potential Pitfalls of Overrelying on Expert Advice
Return on Focus，发布于领英
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Why premise/promise/proof doesn’t optimize your brand’s potential #pharmaceuticalindustry?#biotechnologyindustry?#brandpositioning?#pharmaceuticals
Is your next generation product being positioned using a last generation process?
Return on Focus，发布于领英
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MD Experience with trusted brands overshadows challenger brand claims #pharmaceutical #biotechnology #brandpositioning #challengerbrands #disruptorbrands
Physician Experience Fills Data Gaps for Trusted Brands
Return on Focus，发布于领英
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My Team and I at Return on Focus have benefited from Richard Pelay's leadership effectiveness advice. Invest in yourself for 2024 and give him a ‘follow.’ Learn how to become a more intentional & effective leader in 2024 as he posts 1 leadership resolution per month . January = “Lead Clearly”??? Link below ?????? #leadershipdevelopment
Lead Clearly
Richard Pelay，发布于领英
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Is Your Corporate Culture Overwhelming Your Brand Positioning Process? #pharmaceuticalindustry?#biotechnologyindustry?#brandpositioning?#pharmaceuticals #corporateculture
Five Cultural Factors That Can Limit Your Ability to Differentiate Your Brand
Return on Focus，发布于领英