Rethink Demand

On Tuesday we mentioned how 83% of developers have some influence on tech purchasing decisions. If your lead generation engages a highly technical audience, make sure the follow up is suitable, as their needs are different to other buyers. Here are some things to remember: 1?? ?Be authentic Technical audiences can spot BS a mile away. Speak their language and avoid marketing speak. 2?? Sell solutions, not resources Show them how you can solve their problems. Demonstrate your technical value - improved performance, scalability, integration etc. 3?? Continue to educate Have relevant follow up resources to inspire them to continue on their journey with you. ? 4?? Be prepared to go deep Expect detailed technical questions in any conversations. Be clear and honest about your product’s capabilities and limitations. 5?? They can say No They may not always have final sign-off, but they can kill a deal. Keep that in mind when you market to them. Engage them on their terms, and you might win the most valuable advocates in the buying process. ?What’s worked for you when engaging highly technical buyers? #leadgeneration #techmarketing #b2bmarketing (??: Annie Spratt)

Are you overlooking the technical audience in your lead generation? 83% of developers influence tech buying decisions, yet many B2B tech lead gen campaigns focus on who they regard as "business leaders", missing key influencers. Yet, without sign-off from their tech team, many “budget holders” won’t take the conversation any further. Here we have some tips for engaging a technical audience, including their content preferences, what's driving their decisions, and what details to ask from them. ?? Swipe through to learn more. #leadgeneration #demandgeneration #b2bmarketing

Hey everyone, we hope your week is off to a great start! As some musical inspiration, our Album of the Week is "Like a Prayer" by Madonna. Released this week in March 1989, "Like a Prayer" marked a turning point in Madonna’s career, blending pop, rock, and gospel influences with deeply personal themes. Featuring iconic tracks such as "Like a Prayer," "Express Yourself," and "Cherish," the album was both a commercial and critical success, cementing Madonna as the Queen of Pop. Let us know what you're listening to this week. ?? https://lnkd.in/e6hj6iHq

"65% of B2B decision-makers (directors and managers) say that vendor content influences their final purchase decision." If your lead generation is focused on only one type of member of the buying team, such as the C-Suite, you might be overlooking the needs of the "Champions" lower down the organisation, who build the business case, compare options, and push the project forward. Here’s a guide to what content will support these Champions in their buying process, and what you should be using in your lead generation campaigns towards them. #b2bmarketing #leadgeneration #demandgeneration

Hey everyone, we hope your week is off to a great start! As some musical inspiration, our Album of the Week is "Shock Value" by Timbaland. Today is Timbaland's birthday. As well as working with just about everyone in the 00s, he released Shock Value as his first solo album in 2007. Featuring classic tracks such as "Give It to Me" (feat. Nelly Furtado & Justin Timberlake), "The Way I Are" (feat. Keri Hilson), and "Apologize" (feat. OneRepublic), they were some big hits of the 00s. Let us know what you're listening to this week. ?? #musicintheoffice #b2bmarketing ?? https://lnkd.in/e7Y9dm_4

Happy Women’s Day from all of us at Rethink Demand. We’ve all had the privilege of working with and for some incredible, inspirational women and we are so grateful for that. #happywomensday

We are delighted to announce that Paul Buys (Paul B.) has joined the team at Rethink Demand as our APAC Account Director. ? Paul brings with him a wealth of experience both in the region and across the industry and we are thrilled to have him on board. ? Looking forward to continuing our growth and it is great to have such a presence in a key region. #b2bmarketing #leadgeneration #globalmarketing

C-suite executives are inundated with content. It's incredibly hard for a brand to stand out, and so it requires the right approach. Yesterday, we posted about how C-suite executives consume content. Here’s why including thought leadership in C-suite engagement is so important: ?? 75% of decision-makers say thought leadership led them to explore new products or services. ?? 73% trust thought leadership more than other types of content. ?? 70% of C-suite executives have reconsidered their vendor relationships after engaging with compelling thought leadership. ?? 86% are "somewhat" or "very" likely to invite creators of high-quality thought leadership to RFPs. ?? Yet…only 38% of marketers who create thought leadership expect this result. Are you using thought leadership in your lead generation campaigns? If not, it's something you should get behind. It could be the key to getting B2B buyers to rethink their options. #leadgeneration #demandgeneration #b2bmarketing (Thanks to this brilliant report from Edelman: https://lnkd.in/edelman2024)

We’ve talked about engaging the C-Suite with your content, yet what about those who report to them? It’s those at Director and Manager-level – the “Champions” – who have the responsibility for building the business case, sourcing and delivering a solution, who often have the most influence in the buying team. So what do we know about them? ?? 65% of B2B decision-makers (Directors and Managers) say that vendor content influences their final purchase decision. ??77% of B2B purchasers conduct their own research before engaging with sales representatives. ??Millennials and Gen Zers now comprise 71% of B2B buyers. This isn’t some kind of typical millennial/gen-Z bashing post! But a reminder of the critical need to have a strong digital presence, and a lead generation plan that is digital-first, in order to feature in the buying process of an audience that is digitally native. We’ll go into more detail about what Directors and Managers need in our upcoming post... ?? #demandgeneration #leadgeneration #b2bmarketing ( ??: Austin Distel)

We’ve talked about engaging the C-Suite with your content, yet what about those who report to them? It’s those at Director and Manager-level – the “Champions” – who have the responsibility for building the business case, sourcing and delivering a solution, who often have the most influence in the buying team. So what do we know about them? ?? 65% of B2B decision-makers (Directors and Managers) say that vendor content influences their final purchase decision. ??77% of B2B purchasers conduct their own research before engaging with sales representatives. ??Millennials and Gen Zers now comprise 71% of B2B buyers. This isn’t some kind of typical millennial/gen-Z bashing post! But a reminder of the critical need to have a strong digital presence, and a lead generation plan that is digital-first, in order to feature in the buying process of an audience that is digitally native. We’ll go into more detail about what Directors and Managers need in our upcoming post... ?? #demandgeneration #leadgeneration #b2bmarketing ( ??: Austin Distel)