Poor data leads to poor decisions. Even large amounts of data are worthless if they’re messy, missing dates of birth or empty fields will compromise the quality of your decisions. #lunchtimelessons
Retention Guru
商务咨询服务
Researcher, international speaker and fitness industry expert on retention, attrition and customer experience
关于我们
With a master’s degree in exercise and health behaviours and a PhD that focused on retention in the gym environment, Dr. Paul Bedford is the fitness industry’s leading authority on retention, attrition and customer experience management. Retention Guru helps owners and managers of health clubs and leisure centres successfully improve member retention – even in this tough economic climate. We know you need more of your members to stay longer and quit less frequently. We use data analysis, strategy development and staff training to help your business thrive - not just survive. ? We understand that it’s tough for health club businesses - the traditional paradigms around cost and service have changed forever. We specialise in member retention using a wide range of approaches that can be specifically designed to help your business.
- 网站
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https://retentionguru.co.uk
Retention Guru的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 1 人
- 类型
- 上市公司
- 创立
- 2011
- 领域
- Retention strategies、Staff training、Seminars、Conferences、Retention research、Workshops、Behavioural studies、Sales and tracking programmes、Behavioural change programmes、Data analysis、Customer service training和Attrition reduction
动态
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Teach members to identify triggers that derail their plans, like busy schedules, and suggest adapting rather than skipping entirely. #lunchtimelessons
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Break down psychological barriers that prevent staff from asking members for feedback by fostering an open, supportive culture. Use a tablet or even paper and circulate around your club conducting 2-3 question surveys. #lunchtimelessons
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Provide techniques to help your team confidently handle member questions or objections, ensuring a positive resolution every time. #lunchtimelessons
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Suggest classes for members who struggle with decision fatigue; a set start and finish time reduces cognitive load and increases adherence to their workouts.?#lunchtimelessons
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By analysing key member data like age, fees, and membership type, operators can direct marketing spend and promotions towards acquiring high-value customers. Retaining these members builds loyalty and increases lifetime value. #lunchtimelessons
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In this video, I talk about two concepts - one that’s getting a lot of attention right now and another that’s just as relevant but often overlooked. Optimising - tracking every detail, measuring progress down to the last rep. Satisficing - doing enough to stay active without obsessing over the numbers. With fitness trends pushing for constant tracking - wearables, apps, and endless data - are we making it harder for members to engage? Or is a “daily-ish” approach actually more sustainable?
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Aim high with member satisfaction, strive to exceed expectations and create memorable experiences that keep members coming back. NPS scores of 60+ are achievable but not very frequently achieved.?#lunchtimelessons