Retention.com

Find out how Dr. Squatch drove over $1M in revenue and generated over 50x ROI from customers acquired using Reclaim, our leading cart abandonment solution. There's nothing that brings us more joy than seeing our customers mind-blown by the ROI they see using Retention.com ?? read the full case study ?? https://bit.ly/3GfaxCp #retentionstrategies #testimonials #growtogether

It's been months since we had this event for?Retention.com?and because it went SO flippin' well, we're now planning a 2nd one for this October. ?? Kyle's goal with these events is to make, what could be, a 'standard' industry networking event (you know what I'm talking about), into an event where yes, you can network, but you can also have experiences. We all crave connection but we also crave fun, excitement, adventures, learning, and trying new things... and that's what these events do. ?? We always push ourselves to make each event better than the last here at Twenty Eight, and the next event for Kyle will greatly surpass this one. You ready? ?? #twentyeightevents #meetingplanners #executivetraining #corporateevents #brand #research #experientialmarketing #nftevents #business #tradeshows #businessevents #destinationmanagement #planyourcorporateevent

Imagine yourself in your comfy clothes, chilling here with over 300 DTC legends in LA... Now, stop imagining and make it happen! The Retention.com Retox Retreat is going to be the best event of 2024, no doubt about it. Our list of amazing speakers bring a little something for everyone: Neil Patel - Co-Founder, NP Digital Baron Davis - 2X NBA All Star & Founder, Business Inside the Game (BIG) Ron 'Boss' Everline - CEO, Just Train Productions Dr. Jason Wersland - Founder, Therabody Diana Ross - Co-Founder, Retention.com Robert Roman - CEO, MGO | Private Wealth Devon Lévesque - Founder, Promix Nutrition Michael Posner - Grammy Nominated Artist & Health Junkie Marcus Murphy - Founder, CEO, Hot Juice Studios Aaron Paul - Co-Founder, Paul Street ON TOP OF ALL THAT You’ll get to improve your brain, body, and business—all in one day. From early morning yoga to refreshing ice baths, you can recover your body and mind while gaining valuable insights and networking opportunities that you won’t find at a typical (and boring) conference. Imagine a stunning architectural venue, creative wellness activities, insightful panels & roundtables to give you ideas for your next big campaign, and catered breakfasts and lunches—all for YOU! Plus, you'll connect with amazing brands and incredible people. Trust me, this is way better than anything else you could be doing on October 30th. It’s FREE for brands to attend. Your invite link is waiting, DM me.

Retention.com has a brilliant way to acquire customers that doesn’t cost them anything. The answer? In-person events, with a twist. Here’s the scoop ????

Stop giving Meta all your money! Let me explain… I recently had a chat with Robert Sherman, the Co-founder & CMO of Iron Neck. Not only is he a?Retention.com?customer (scraping as much revenue as possible from their emails), but they also offer a pretty unique product. If you’re unfamiliar with Iron Neck, they specialize in producing products focused on strength and rehabilitation, specifically targeting neck and spine health. During our chat, we dove into the challenges of marketing a high-consideration, high-AOV product like theirs. The reality is that customers shopping for a high AOV product take much longer for that purchase because of the consideration and education phase. Which can sometimes last 12 months or longer. That’s a really long time in the e-commerce world. How can you market a product like that effectively, optimize your advertising spend and at the same time reduce your reliance on platforms like Meta while still driving strong sales? Imagine the impact if you could shorten that purchasing timeline from 12 months to just 5 months—it would be a game-changer. So, outside of just throwing more budget at Meta, how can they encourage customers to make that purchase sooner? Here are 3 ideas that brands that come to mind: - Be smart about your acquisition channels: Ricky Joshi, Co-founder of Saatva, one of our customers, shares their exact strategies on how they scaled their $400M DTC luxury mattress brand in a podcast (linked in comments). Mattresses usually have a longer consideration window. Understanding when your prospective buyers are in-market and incorporating this timing into your acquisition strategy can be a game-changer for driving growth. Saatva has mastered this approach—and their success speaks for itself. - Affiliate Marketing: Partner with athletes, celebrities, or influencers who resonate with your audience. Their endorsement can lead to increased sales. Shoutout to my good friend Aaron Paul, Founder of Paul St. who’s crushing it in that space for brands right now. - Urgency Tactics: Create a sense of urgency with limited-time offers or exclusive promotions. This can motivate customers to act quickly rather than putting off their purchase and missing out on the offer. A great example of this is one of our recent customers, Fabletics. We’ve all seen how viral their VIP program is, and it’s no accident. By expertly using FOMO, they’ve mastered the art of urgency-driven marketing—and it’s pure genius, in my opinion. - Reduce Perceived Barriers to Purchase: Implement first-time buyer programs, VIP access deals, or money-back guarantees to make the buying process smoother and less intimidating. The journey to optimizing their marketing strategy is never easy. And I can’t wait to see how Iron Neck continues to innovate in this space. What strategies have you found effective in reducing the customer purchasing timeline?

What Are Top Agencies and Brands Doing NOW to Win BIG During BFCM? ?? Here are the 3 key levers all top agencies and brands are focusing on to crush it this BFCM: Large Email Database + Strong Deliverability + Epic Offer Get all three right, and you’ll see exponential growth. Miss one, and your results will suffer. Let’s break it down: 1. Large Email Database Now is the time to grow your list. ?? In September and October, run your PPC campaigns at break-even to capture as many emails as possible. CPMs are the best they’ll be this Q4. If your brand is big enough, integrate with Retention.com for an extra boost. Re-engage your list by sending regular emails and trimming unengaged profiles. This will help you identify active subscribers and maximize your reach when BFCM hits. 2. Strong Deliverability Nothing’s worse than having a huge email list and seeing your emails land in spam on the first day of BFCM. ?? To avoid that: - Gradually ramp up email sending volume leading into November. - Run giveaways, early BFCM registrations, or promos to drive engagement. - Track deliverability using Google Postmaster (or integrate it into your Omnisend account for easier tracking). 3. Epic Offer BFCM isn’t the time to experiment. ?? Test your offers in advance on Back to School, Prime Day, and Halloween to find what works best for your brand. If you missed the chance to test, go with what worked before or keep it simple with a % discount. Sometimes simple is best. Still don’t have your BFCM / Q4 strategy locked in? ??? Let’s chat and make sure you’re ready to maximize your results this holiday season! DM me for more info.

Here I am, chatting with the incredible Baron Davis—a 2x NBA All-Star, keynote speaker, founder of B.I.G. AKA Bart Oatmeal. This is how the interview went: ------------------------------------------------------------------------ Me: "Baron Davis was at the last Retention.com Retox Retreat, and I was surprised when I learned he wanted to come. He could be doing anything else! I asked him why he’s so invested in the e-commerce and CPG space." Baron Davis: "E-commerce is full of innovative hustlers. Sometimes, founders just need someone who believes in them—that’s why I seek out cool brands to showcase." Me: "What do you enjoy most about the Retreat from your last experience?" Baron Davis: "I love the amazing companies that attend the Retreat and their stories. The blend of relaxation and engagement is unique; it’s not your typical corporate retreat. The connections made are genuine, and it creates a tranquil atmosphere." Me: "What are you looking forward to at the next Retox Retreat?" Baron Davis: "This is going to be dope! We thrive on collaboration and learning from others. Our mantra is to serve communities, helping them find success and connections. I’m excited for new programming and truly getting to know people and their businesses. The panels will cover advancing brands from marketing and investment perspectives." ------------------------------------------------------------------------ Baron Davis is bringing his Business Inside the Game (BIG) showcase and hosting our BIG Roundtables at our upcoming Retox Retreat. Network with over 300 DTC legends who genuinely care about your success. Enjoy some well-deserved R&R while still learning from the best in the industry! DM me if you want to join the event and be a part of the roundtables with Baron Davis as well.

The marketing secrets of Retention.com, with their VP of Marketing, Kyle Standaert! In this episode of What'sWorking: we dive into how Kyle plans to grow Retention from $20m ARR and beyond ?? This is one of the most talked about businesses on LinkedIn right now - don't miss out!

LETS GOOO ??