Retail Voodoo

?? Brand Stuck in a Rut? Here’s Why. ?? Too many brands confuse marketing tactics with brand strategy—and it’s killing their momentum. ?? Pouring money into digital ads but still losing market share? ?? Launching new products that don’t move the needle? ?? Struggling to stand out while competitors steal your thunder? These are symptoms of a bigger problem: You don’t have a brand strategy. Here’s the deal: Marketing keeps the lights on. But strategy? That’s what makes sure your brand actually matters. If you’re unsure whether your brand is strategically sound or just tactically busy, we’ve built a guide to help you spot (and fix) the problem. ?? Get the insights here: https://lnkd.in/gHyJEA_g #BrandStrategy #MarketingVsStrategy #CPG #FoodAndBeverage #RetailVoodoo

?? Growth Without the Cannibalization Trap ?? You’ve built a solid food & beverage brand. Now, you’re eyeing expansion—new products, new categories, maybe even a whole new brand. But here’s the catch: If you’re not careful, you’ll end up stealing from yourself instead of growing your market. Most brands don’t see it coming until it’s too late. They launch something new, only to watch their core business take a hit. Sound familiar? The good news: There’s a smarter way. ?? How do you scale without cannibalizing your existing success? ?? What’s the difference between strategic expansion and reckless growth? ?? How do you ensure your new brand fuels momentum—not confusion? Make your next move is your best move. ?? Get the insights here: https://hubs.la/Q0362Crg0 #BrandStrategy #FoodAndBeverage #CPG #Innovation #GrowthStrategy #RetailVoodoo #AdWeek

?? Rebranding Regret is Real—Here’s How to Avoid It ?? Mid-size brands, listen up: A rebrand isn’t just a new logo or fresh packaging. It’s a full-scale transformation—if you do it right. But too many brands pour time and money into a rebrand only to feel like they’ve wasted both. Here’s the deal: We’ve seen brands make the same five mistakes over and over again after rebranding. The good news? You don’t have to. ?? Want to make sure your rebrand actually moves the needle? Avoid these top 5 post-rebrand mistakes and set your brand up for long-term success. ?? 1. Treating Rebrand as a One-and-Done Event ?? 2. Failing to Activate the New Brand Internally ?? 3. Neglecting to Re-Educate Your Audience ?? 4. Letting the Old Brand Linger ?? 5. Ignoring the Metrics That Matter ?? Get the full breakdown here: https://hubs.la/Q0362Crh0 #BrandStrategy #Rebranding #CPG #Marketing #FoodAndBeverage #RetailVoodoo

>>> Your Brand is Failing—Here’s How to Fix It <<< Struggling sales, disengaged customers, and fading relevance—these aren’t just warning signs; they’re a call to action. Discover the proven strategies to turn your brand around before it’s too late. Read now. ??

Struggling to Keep Your Brand Relevant? It’s Not Just About Pretty Packaging. If your sales are slumping, don’t rush to slap on a shiny new label and hope for a miracle. ? That’s a Band-Aid on a much bigger issue. At Retail Voodoo, we see it all the time: brands pouring money into package redesigns that fail to move the needle. Why? Because the real problem is deeper—it’s your brand strategy. Your brand isn’t just the packaging on the shelf—it’s your promise, your purpose, your connection with the consumer. Without a solid strategic foundation, even the flashiest design won’t deliver results. ?? Curious about how strategy can transform your brand from the inside out? Check out our latest article where we share insights on why great strategy beats quick fixes every time. ?? Read the article: https://hubs.ly/Q031YZ550 Let’s stop treating the symptoms and start addressing the cause. ?? Ready to dig deeper? Drop your thoughts below or DM me! #BrandStrategy #PackagingDesign #BrandSuccess #FoodAndBeverageBrands #RetailVoodoo

We're thrilled to announce that Samuel Cohen is joining our team as VP of Strategy & Business Development. With over 20 years of experience driving growth for leading consumer brands, Sam brings a wealth of corporate brand-building expertise to our agency. His strategic mindset will be invaluable as we continue to deliver innovative solutions and sharp strategies for our clients. Welcome, Sam!

Big news at Retail Voodoo: Samuel Cohen is bringing his corporate brand-building expertise to our team as VP of Strategy & Business Development! After 20+ years of driving growth for leading consumer brands from the inside, Sam is making the leap to the agency side. His unique perspective will help us deliver even sharper strategies and innovative solutions to our clients. For over 30 years, Retail Voodoo has been partnering with remarkable brands like Sahale, LesserEvil, and Essentia Water to create transformative growth through brand strategy, innovation, and package design. Ready to take your brand to the next level? Connect with Sam Cohen or Diana Fryc to learn more. #retailvoodoo #strategy #brandstrategy #brandtransformation #samcohen

When “value” becomes the buzzword, does your brand stay strong or fade away? In today’s marketplace, food and beverage brands face an uphill battle. Consumers demand affordability, yet they expect the same quality, authenticity, and purpose-driven connection that set your brand apart. Balancing value without compromising equity isn’t just tricky—it’s mission-critical. We’ve put together a strategic playbook for CPG marketers to navigate these challenges without losing the essence of your brand. ?? Here’s a taste of what you’ll find: How to balance premium appeal with cost-conscious messaging. * Why doubling down on your brand promise builds long-term trust. * Strategies to retain loyalists while welcoming new audiences. * If your brand’s equity is the hill you’ll defend, this guide is your blueprint for staying at the top. ?? Dive into the playbook now: https://hubs.ly/Q032nYC-0 Let’s redefine what it means to be a brand of value. Your consumers—and your bottom line—will thank you. #BrandEquity #CPGMarketing #FoodAndBeverage #BrandStrategy #ValueMarketing #ConsumerTrends #MarketingStrategy #FoodBrands #CPGInnovation #BrandGrowth #RetailStrategy #PurposeDrivenBrands #ConsumerConnection

2024 was the year of bold bites, spicy wins, and a little bit of messy magic. ? We watched brands step out of their comfort zones, toss the bland aside, and lean into who they’re really meant to be. And we had a front-row seat to it all—cheering them on, pushing boundaries, and maybe sneaking a snack or two along the way. So, here’s to you—the dreamers, the doers, and the rebels who made 2024 worth celebrating. ?? Let’s make 2025 even tastier, even bolder, and absolutely no room for boring. What’s cooking for you next year? Drop it below—we’d love to cheer you on. #cheers #2024 #2025

2024 was the year of bold bites, spicy wins, and a little bit of messy magic. ? We watched brands step out of their comfort zones, toss the bland aside, and lean into who they’re really meant to be. And we had a front-row seat to it all—cheering them on, pushing boundaries, and maybe sneaking a snack or two along the way. So, here’s to you—the dreamers, the doers, and the rebels who made 2024 worth celebrating. ?? Let’s make 2025 even tastier, even bolder, and absolutely no room for boring. What’s cooking for you next year? Drop it below—we’d love to cheer you on. #cheers #2024