Retail Velocity

Happy St. Patrick's Day!!

?? Unlock Retail Growth Through Effective Data Sharing ?? (The key is already in your hands) ... Store closures, inflation, supply chain disruptions, shifting consumer expectations ... these are just a few of the challenges facing CPGs and retailers in their quest to optimize the retail value chain. What is a critical component to helping them reach the top of that mountain? Collaboration—???????????????????????? ???????? ??????????????????????????. Brands are sitting on a goldmine of information, and emphasizing data sharing in strategy development with retailers enables both parties to fully leverage that data and cultivate mutually beneficial, profitable relationships. Here's what you need to know about data sharing. ?? ?? ?????? ???????????????? ???? ?????????????????????? ??????????????????????????: When retailers and CPGs align on a ???????????? ???????????? ???? ?????????? for point-of-sale (POS) and inventory data, they can ... ? Improve demand forecasting ?? ? Accelerate product innovation ?? ? Enhance shopper experiences ?? ? Optimize supply chains ?? ? Boost trade promotions ?? ? Strengthen consumer loyalty ?? ? Perfect category management ??? *Data is more than just numbers—it’s a ?????????????????? ??????????????????. ?? ???????? ???????? ???????????? ???? ????????????? ?? ?????? ???????? – Track and analyze daily SKU-store-level data ?? ?????????????????? ???????? – Align replenishment strategies & ensure shelves are stocked ?? ???????????? ???????????? – Spot growth opportunities before competitors ?? ?????????????????????? ?????????????????????????? – Fine-tune current campaigns & optimize future strategies *With the right data, everyone can make ??????????????, ???????????? ??????????????????. ?? ???????? ???? ?????????????????? ???????? ??????????????????????????: Improve joint business planning by prioritizing: ?? ???????????????????????? – Align on shared goals & KPIs ?? ???????? ???????????????? – Protect sensitive information ?? ???????????????????? ???????????????? – Focus on quality over quantity ?? ?????????????? ?????????????????????????? – Stay aligned & agile *When trust is the foundation, ???????????????????????? ????????????. Data sharing isn’t just an advantage—it’s a necessity. It fuels innovation, enhances collaboration, and drives ????????-???????? ?????????????? in today’s competitive retail market. ?? How is your company leveraging data collaboration? Share your thoughts below! ?? ---------- ? Sharing is caring … repost to help others. ?? View our Power of Data Sharing infographic: https://hubs.ly/Q038n8ts0 ?? Contact Retail Velocity to learn how we can help you unlock the full potential of your data. https://hubs.ly/Q038nkvd0 ---------- #DataCollaboration #RetailInnovation #CPG #RetailGrowth #DataDrivenDecisions #BusinessSuccess #RetailData

Wishing everyone a LOVEly Valentine's Day!

Is Bad Data Costing Your Business Millions? Poor data quality isn’t just an operational headache—it’s a profit killer. Gartner estimates that bad data costs companies an average of $12.9 million per year. For CPG brands and their retailer partners, the consequences can be even more significant: ?? Stockouts and overstocking that harm sales and efficiency ?? Flawed marketing campaigns that waste budget and miss targets ?? Operational setbacks that drive up costs and hinder growth ?? Damaged retailer relationships that impact distribution and shelf space The good news? You can fix it. In our latest blog, we highlight 7 warning signs that your retail data may be unreliable—and what you can do to turn your retail data into a competitive advantage. Don’t let bad data hold you back. Read the blog now ?? https://hubs.li/Q034H95B0 #CPG #RetailData #DataQuality #BusinessGrowth #Analytics

Happy New Year to our friends, family, and clients! Here's to a great 2025!

We hope everyone has a safe, fun, and joyous holiday season!

Emerging CPG companies and brands often encounter significant growth challenges due to limited resources and budgets. One of the main obstacles they face is a lack of timely and accurate retail data, as well as the ability to effectively analyze that data and derive actionable insights. To compete, succeed, and grow profitably, these brands must establish a strong foundation of reliable POS and inventory data to make informed decisions that can lead to increased sales, expanded shelf space, wider distribution, and greater market share. Discover how access to daily data and insights at both the SKU and store levels can serve as a strategic asset, helping emerging brands thrive in a highly competitive marketplace. https://hubs.li/Q02_PFlM0 #cpg #emergingbrands #retaildata #dataanalytics #consumergoods #challengerbrands #datamanagement #inventorymanagement

Black Friday is in the books. Whew! Now comes the fun part—figuring out if you increased sales and achieved a worthy ROI on your pricing strategies and promotions. We can’t help you with this year's Black Friday analysis, but we are prepared to equip you with the most accurate retail data going forward and enable you with the most reliable insights to drive future promotional planning and ensure optimal ROI. Contact us today to learn how Retail Velocity can help you gather and leverage daily item- and store-level POS and inventory data to drive informed decision-making that can grow your company and brands profitably. https://hubs.li/Q02ZwW4Y0 #blackfriday #retaildataanalytics #posdata #inventorymanagement

Wishing everyone a joyful day surrounded by family, friends, and delicious food!

Black Friday is almost here. As most people either know or can guess, it’s the biggest shopping day of the year for retailers across the globe. Billions upon billions of dollars will be spent—both by consumers AND retail-CPG marketers. 2023 saw solid growth and the numbers are expected to increase on Black Friday and during this Holiday Season: ?? According to PwC, 3% more consumers plan to shop on Black Friday than in 2023. ?? Black Friday is expected to grow 9.9% YoY, reaching $10.8 billion. ?? The National Retail Federation predicts that holiday spending will increase 8%-9%, reaching around $985 billion. ?? Adobe predicts online spending will reach a record $241 billion during the 2024 Holiday Season, an 8.4% lift over 2023. With discounts predicted to peak at 30% off listed prices during the Holiday Season, the questions brands should be asking themselves are … 1. How do we accurately measure product performance and sales lift across all stores, chains, regions, and channels? 2. How do we evaluate true trade promotion ROI and maximize promotional/marketing investments? 3. How do we gain deeper, more timely insights to improve future promotions? With VELOCITY?, our industry-leading retail data platform, Retail Velocity arms CPG marketing teams and account managers with daily item- and store-level sell-through data and inventory data that can be seamlessly integrated with syndicated data and ERP solutions or applications to provide one version of the truth. This precise, granular data allows brands of any size to accurately analyze and combine promotional activity with pre- and post-promotion data to gain an accurate depiction of lift across all retailers and thoroughly understand growth drivers, inventory issues, and ROI. Contact us today to learn how we can help you better plan, execute, and measure your marketing and promotional activities to ensure you’re getting the most bang for your buck. https://hubs.li/Q02ZwZK20 #tradepromotion #retailposdata #datainsights #consumerbrands #cpg #blackfriday #marketing