Responsible Flushing Alliance

For International Women’s Day, we’re celebrating all the women working to protect our environment, those who are advocating for proper non-flushable labeling on product packaging and everyone in between. As a woman-led organization, we understand that empowered women can have an immeasurable positive impact on communities across the globe. With the help of these women, our waterways stay further protected for a healthier planet.?#IWD2025

On March 19, we’ll be hosting our Annual Meeting to share a recap of our 2024 campaigns, an update on our progress towards our mission and a sneak preview at what’s in store to help everyone #FlushSmart in 2025. We invite you to register for the meeting today:?https://lnkd.in/e7CmRc5z

We’ve recently released our 2024 Annual Report outlining the local and national efforts we’ve taken over the last year. We accomplished a lot last year including our crimes of flushing investigation with Detective Drains and talking toilet Mel at our VidCon Anaheim activation and collaboration with the Latino Film Institute’s Youth Cinema Project.?? ? We also continued to make inroads with communities across the country reminding them to always look for the symbol and practice responsible flushing.?? ? Read our Annual Report to learn more.??

We sat down with Michigan Water Environment Association’s Cheryl Vosburg to discuss the implications of the recent #Michigan law that took effect this month.? Read our article to learn more about how this law benefits Michigan communities and helps clear confusion for consumers on what items can and cannot be flushed.?

Starting February 1, non-flushable wipes sold in #Michigan are required to have a clear “Do Not Flush” designation on the packaging. This includes baby wipes, cleaning or disinfecting wipes, and makeup removal wipes, to name a few. The law does not impact wipes labeled as flushable. This is a huge win for wastewater agencies, the wipes industry, and consumers as we move toward a more sustainable future. Learn more: https://lnkd.in/e2WBZdei

Nice-Pak is a founding member of the Responsible Flushing Alliance (RFA), an independent nonprofit trade association committed to educating consumers about smart flushing habits. RFA’s educational materials help consumers understand which items can and cannot be flushed. They also encourage consumers to look for the “Do Not Flush” label on packaging. ? Corporate members of RFA, including Nice-Pak’s Kaitlin O'Brien, MBA and Debora Fillis Ryba, recently gathered in Chicago to review the organization’s strategy and plan for the future.

Meet the RFA member behind the plastic-free, plant-based baby wipe – the first of its kind from a major baby brand being sold in the U.S.! WaterWipes’ Dr. Emer Gilligan explains why the switch makes sense for business and the environment.?

For the last few years, we’ve committed to educating people about the dangers of irresponsible flushing and informed them how to #FlushSmart. In 2025, we’re turning knowledge into action and focusing on how we can help change consumer behavior. Stay tuned!?

The mission of RFA is not only to educate the public on the importance of responsible flushing, but also to change their behaviors around flushing. This year, we focused on landing our #FlushSmart message in the cultural narrative in a way that people will remember – and it made a big impact.? Hear from President Lara Wyss about the progress we've made this year and what’s next for RFA.?https://lnkd.in/ekaVNbeW

Innovation happens all around us – including in the wipes industry! We spoke with Luke Cote from Ecolab, one of our member companies, to discuss its 100% plastic-free Disinfectant 1 Wipe. This readily degradable wipe sets a new standard for how healthcare providers can enhance their sustainability efforts.?? ? Learn more about this product and how Ecolab is constantly pushing progress forward.?