Respondology

Respondology Labs analyzed $1.3 billion in Meta ad spend across 96 brands and found that brands using comment moderation saw: +7.35% ROAS (Return on Ad Spend) -33% CPC (Cost per Click) 13% ROI on moderation costs And the best part? You don’t need to change targeting, increase budget, or adjust creative. Just moderate your comment section. How does it work? By eliminating spam and toxic comments: Ad engagement improves, leading to more clicks Meta rewards the ad with better distribution More impressions = greater exposure and conversions Comment moderation = better ad performance. The data proves it. We’ll link to the full study in the comments. #PaidSocial #AdPerformance #SocialMediaStrategy #DigitalMarketing

365 MILLION comments moderated. 51 MILLION comments hidden. The numbers don’t lie—brands need comment moderation. Spam, abuse, and hate-speech don’t just harm engagement; they disrupt your brand’s message. That’s why Respondology exists. Active 24/7, we’ve saved marketing teams 639,000 hours so far. Find a smarter way to filter out the noise—so your brand can thrive. Don’t let your comment section be a liability. Take control. See the numbers for yourself.

We analyzed millions of comments across sports teams and consumer brands, and here’s what we found: 1.) Spam is everywhere—sports brands see an average of 3,880 spam comments per month 2.) Consumer brands are flooded with 1,457 spam comments monthly 3.) Spam peaks during big events like the NBA trade season and holiday shopping rush 4.) It’s getting smarter—some profiles exist only to mislead audiences Ignoring the problem means spam and misinformation take over. We have the tech to stop it. Spam Profile Analysis removes the junk and protects your brand. More trust. More engagement. More ROI. Know someone struggling with spam? Let's talk. #SocialMediaMarketing #SpamFree #CommentModeration #BrandReputation #TikTokMarketing

Culture and landscapes are shifting, and if you’re managing social for a major sports team or league, you might be wondering how to navigate big cultural moments. Should teams take a stand? Should they respond to backlash? How do they balance engagement and values? Hear from Jared Harding (Tewdilly, Kroenke Sports), VP of Sports Marketing, on how his social media team handled the conversation and why staying silent was never an option. Watch the full conversation in the comments below ?? #BrandVoice #SocialMediaStrategy #SportsMarketing #MarketingLeadership #DigitalEngagement #CommunityManagement #PrideMonth #InclusionInMarketing

We all love a good meme. But what happens when an image or GIF hijacks your comment section? Some visuals enhance engagement. Others derail the conversation. Until now, brands had to choose: ?? Block all images and GIFs ? Allow everything (good AND bad) With Moderate by Respondology, brands can finally take a smarter approach. AI-powered Image & GIF moderation gives marketing teams control—without shutting down creativity. How does your team handle visual moderation today? Let us know in the comments ??

When platforms step back, marketers must step up. Meta's hate speech moderation rollback means that it’s time to reevaluate your social strategies. Discover how AI and technology can be your brand's shield and strategic advantage. Listen to the Comment Sense podcast – streaming on Spotify. We’ll link to the entire conversation below.

Check out Aaron Benor, as he presents our Comment Activation Platform at this week's Masterclassing event. Here’s what fellow attendee AJ Joseph has to say about the event… “The event went well! It was geared to #retail and #ecommerce attendees and we had a smooth presentation that was well received. The attendees loved our top-secret packets and were really receptive to our presentation. We had a great conversations with KIND Snacks UK, Colgate-Palmolive, and other brands based out of New York and look forward to the next Masterclassing event in Boston.” We love seeing the team in-market, demonstrating the value of our products. #TechnologyforGood

Want better TikTok ad performance? The data is in. Respondology Labs analyzed $249 million in TikTok ad spend across 59 brands and found that TikTok ads with comment moderation saw: ? +17.6% ROAS (Return on Ad Spend) ? -3.7% CPC (Cost per Click) ? 9.2x ROI on moderation costs Why? Because moderated comment sections drive better engagement, improve ad distribution, and increase conversions. The best part? You don’t need to change audience targeting, budget, or creative—just moderate your comments. We’ll link to the full study in the comments. #TikTokMarketing #PaidSocial #AdPerformance #SocialMediaStrategy #DigitalMarketing

Your comments section is essentially a "real-time focus group without the big budget." Don’t believe us? Our VP of Marketing, Sarah Stadler, recently joined Benjamin Ard on Masset's "Content Amplified" podcast to share how this direct line to your audience provides continuous, authentic feedback that would be impossible to gather through traditional market research methods. They also discuss the critical importance of comment moderation. “When comment sections are riddled with spam or toxicity, people won't engage." For marketing leaders looking to transform their social strategy from broadcasting to genuine engagement, this episode offers practical approaches that can be implemented immediately. Listen to the full conversation to learn how your comment section could become your most valuable marketing asset. Link in comments! #SocialMediaStrategy #ContentMarketing #B2BSaaS #CommunityEngagement

Unlike traditional media, social platforms give you direct ownership. Learn how to leverage your digital space and protect your brand's investment on social media. Insights from the Comment Sense podcast – now streaming on Spotify.