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Why do firms wait until someone makes partner to focus on business development? Early career professionals who start building industry relationships now will have a massive advantage later. Here's how to get started. https://lnkd.in/gNYrc-cK #CareerDevelopment #ProfessionalServices #BusinessGrowth

Not comfortable working the room? You can still create immense value at industry events. From helping plan sessions to creating valuable content to share, there are many ways to build relationships that align with your strengths. https://lnkd.in/gNYrc-cK #ProfessionalDevelopment #ConferenceStrategy #NetworkingTips

Building valuable relationships at conferences takes time. Some connections bear fruit in three days, others in two years. The firms that win are the ones that commit to consistent presence and strategic engagement. Is your firm playing the long game? https://lnkd.in/gNYrc-cK #ConferenceROI #ProfessionalServices #BusinessDevelopment

“You might talk to many people at a conference, but you’ll probably come away with four or five that really could make a difference.” Wisdom from 30-year legal veteran Doug Hastings on transforming conference connections into lasting business relationships. https://lnkd.in/gNYrc-cK #NetworkingStrategy #ProfessionalServices #BusinessGrowth

Many firms waste their conference budgets because they don’t know how to make the most out of in-person events. The key? Spend 30% of your effort on planning, 30% on attendance, and 40% on follow-up. Here's how to make every conference dollar count. https://lnkd.in/gKg_Vde7 #ProfessionalServices #ConferenceStrategy #BusinessDevelopment

The quality of AI output directly reflects your input. Professional services firms that invest time in clear direction and rich context build stronger brands than those seeking shortcuts. Transform your approach from superficial automation to strategic collaboration. https://lnkd.in/gy2j2mt4 #B2BStrategy #AIContent #ContentCreation

AI becomes a powerful ally when you approach it strategically. We've identified five principles that transform AI from a potential threat to a valuable collaborator while preserving your authentic voice. Start with real experience, add specific examples, and maintain your distinct perspective. https://lnkd.in/gy2j2mt4 #AIStrategy #B2BMarketing #ContentMarketing

Your clients can spot AI-generated content just like they can spot stock photos. Professional services buyers don't want generic insights that could have come from anyone. They want your unique perspective, backed by real experience. Here's how to deliver it while still leveraging AI's capabilities. https://lnkd.in/gy2j2mt4 #B2BMarketing #ContentMarketing #AIContent

Using AI to mindlessly generate content does to your brand what regularly eating fast food does to your body. You might save time today, but you'll pay a steep price in creative capacity and market distinctiveness tomorrow. There's a better way. https://lnkd.in/gy2j2mt4 #ContentStrategy #B2BMarketing #AIContent

Every piece of carelessly automated content dilutes your brand's unique perspective. While your competitors race to produce more, faster, you have an opportunity to stand out by preserving what makes you remarkable: authentic expertise and real insights that reflect actual experience. https://lnkd.in/gy2j2mt4 #ContentMarketing #B2BMarketing #AIContent