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Resonate

Resonate

广告服务

Reston，VA 8,374 位关注者

Optimizing every stage of the customer lifecycle with unparalleled consumer data, intelligence, and technology.

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关于我们

Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences. We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results. Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA. Sales: 855.855.4320 Customer Support: 855.855.3520 (Mon–Fri 9am-9pm EST)

网站
https://www.resonate.com
所属行业
广告服务
规模
51-200 人
总部
Reston，VA
类型
私人持股
创立
2008
领域
Intelligence-to-Activation、Marketing Analytics、Online advertising、Values and motivations based marketing、Brand marketing、Attitudinal targeting、Political campaign advertising、Brand advertising、Issue advocacy advertising、Consumer Insights、Media Activation 、Data、Digital Marketing、Consumer Research、Market Segmentation、Digital Marketing Measurement、Marketing Insights、Advertising Insights、Marketing Planning、Advertising Planning、Customer Experience Planning、AI-Driven Insights、Marketing Data、Customer Data、Data Enrichment、Marketing Research、Market Research、DMP、CDP、Data Append、Custom Research、Marketing Activation、Advertising Activation、Segmentation、Managed Media、Media Planning、Customer Acquisition、Customer Engagement、Advertising Analytics、Marketing Performance、ROAS、Advertising Targeting、Audience Insights、Agile Marketing、Psychographic Data、Consumer Sentiment Tracking、Consumer Trends、Voter Data、Voter Targeting和Voter Insights

产品

点击此处查看Resonate Ignite Platform Resonate Ignite Platform
点击此处查看Resonate Ignite Platform

点击此处查看Resonate Ignite Platform Resonate Ignite Platform

营销智能软件

Discover the only platform that allows you to seamlessly accelerate insights into action with consumer research on over 200 million individual consumers.

地点

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动态

  • Resonate转发了

    查看Amir Zaheer的档案
    Amir Zaheer

    Data | Marketing | Client Partner

    Useful insights from Rishad on adapting to changes in marketing. Great line — “Data is key to future of marketing. Without strong data a company cannot compete. But it is not sufficient. And very few companies will be able to live on their own data”. Worth a look. Resonate

    查看Rishad Tobaccowala的档案
    Rishad Tobaccowala

    Marketing Reinvented: 5 Shifts As one grows more seasoned one dislikes complexity, confusion and constipation. Time is of essence. Speed is key. Simplicity reduces the need to dither, dally and delay. So here is one chart to explain all the key changes that have occurred and will occur in marketing. Clearly the challenges and opportunities facing companies are complex. Here is framework, the ABCDE of Re-invented Marketing, that attempts to simplify without dumbing down the key issues that we all have to face. The Five Shifts: Audience, Brand, Content, Data and Enterprise. 1. Audience: Who we are marketing to, how we reach them, and their mindset has shifted greatly over the past decade. The biggest mistake companies make is they view things through the lens of their Brands and see us as Consumers.Very few people define themselves by the brand they consume.It is key to think about people and not consumers. 2. Brands: Brands continue to be important but the way they are built is changing greatly. Today, Experiences, Purpose, Employee Joy and Trust matter the most in building Brands. These changes explain the long-term secular decline of advertising and communication but the renaissance and rise of marketing. 3. Content: Content has always been a key to marketing. The four big differences are that there is much more of it, it is far faster, there are many new ways of making it and we need to get to the point quickly with answers. 4.Data: Data is key to future of marketing. It is like electricity. It illuminates. Without strong data a company cannot compete. It is necessary. But it is not sufficient. Because just like few companies differentiate themselves by how they use electricity, very few companies will find a competitive edge in data. It will be a key ingredient and not the be all or end all of strategy. And very few companies will be able to live on their own data. The four areas to focus on data are quality, real time, meaning and connectedness 5. Enterprise: If a company is to deliver experiences in a world of people with God like power, while steering itself with a purpose and looking after its stakeholders particularly its employees but also making sure it delivers tangible results today, it will have to sculpt itself into a new form by building new muscles. The future does not fit in the containers of the past. It is not just marketing that will change but marketers will need to also change. AI for instance will not only make marketing more effective and efficient but it will create both existential risk and opportunity. If the NY Times had used digital just to make their printing presses run more efficiently and their truck routes more effective they would not be as successful as they are. They realized that the new world meant no need for printing presses or trucks or page one meetings or a daily newspaper. Read the entire piece here: https://lnkd.in/gqURJ7cP

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  • 查看Resonate的组织主页
    Resonate

    8,374 位关注者

    At Lewis Communications, the role of an agency is evolving. As Jordan Newman, VP of Strategy & Research, shares, clients aren’t just looking for ad campaigns—they need strategic growth partners who understand their business and consumers deeply. It’s about moving beyond creative execution to driving real impact. The best partnerships come from being embedded in a client’s strategy, ensuring every message reaches the right audience with the right insights! #AgencySolutions #ConsumerIntelligence #DataInsights #Agency

  • 查看Resonate的组织主页
    Resonate

    8,374 位关注者

    Just 2 days to go until the ANA AI & Technology for Marketers Conference in Austin, March 26-28! Resonate is bringing cutting-edge AI-powered predictive consumer intelligence to help brands engage audiences in real time and drive performance. Don’t miss CMO Ericka McCoy’s live session on March 27 at 12:40 PM! ?? Let’s connect—schedule a 1:1 meeting: https://lnkd.in/eW8hQMcg #ANAAI #MarTech #AIforMarketers #AI #ConsumerIntelligence #DataInsights

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  • 查看Resonate的组织主页
    Resonate

    8,374 位关注者

    Spring break is a key moment for travel brands to capture high-intent consumers. With AI-powered insights, you can boost ROAS by 50% and increase conversions by 39%. See how data-driven strategies can maximize your impact this season: https://lnkd.in/eu_9zrNx #Travel #Marketing #ROAS #ROI #Advertising #Segmentation #AIInsights #ConsumerIntelligence #ConsumerBehavior

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