We enjoy these #TBTs sharing about some of the most significant motorsports sponsorship and marketing partnerships in the modern era! Did you know our Principal, Eric Giangiordano, was integral to some of the most successful sports marketing programs in North American auto racing? #Impact #Gamechangers #WinningResults #snapontools #gmac #ally #usarmy #nationalguard #redbull #toyota #ihra #nhra #nascar #hendrickmotorsports #redbullracing #michaelwaltripracing #gm ✅ SNAP-ON TOOLS/DOUG HERBERT RACING • 16-year partnership, one of the longest-running driver/team/sponsor pairings in NHRA history • Snap-On continues to be NHRA primary sponsor today with Cruz Pedregon • Won 4 IHRA World Championships, 20 IHRA wins, 10 NHRA wins • IHRA and NC Auto Racing Hall of Fame driver ✅ U.S. ARMY-EMP-NAC/BLV MOTORSPORTS • Team directly responsible for landing US Army Recruiting Command in NASCAR, and other subsequent major sponsorships including the Army National Guard • Over $350M in cumulative sponsorship invested in NASCAR over a decade ✅ GMAC-DITECH/HENDRICK MOTORSPORTS • Earned HMS' first-ever NASCAR Busch (Xfinity) championship, laying foundation for many other programs, including HMS/JR Motorsports • Won NASCAR championship, 3 Busch wins, 1 Cup win - driver Brian Vickers • Primary sponsorship continues to this day at HMS/No. 48 via Ally ✅ RED BULL RACING TEAM/TOYOTA-TRD • Architect of NASCAR champion Brian Vickers partnership with RBRT as lead driver in No. 83 Toyota and RB ambassador • 1st Red Bull pole award, 1st race win, and 1st Chase/Championship berth • One of only NASCAR champions to win Cup races with 3 different teams (Hendrick, Red Bull, Michael Waltrip Racing) Want more? 😯 ✅ Strategic consultant with 2-time NASCAR champion and Roush/Ford driver Greg Biffle ✅ Introduced Toyota/TRD partnership with famed NASCAR Hall-of-Fame driver Rusty Wallace
Strategy, Business Development & Growth Leader. I build+deliver culture innovation, revenue growth & P&L success in competitive businesses like Transportation Aviation Logistics Aerospace Supply Chain Motorsport Auto
Since #NASCAR teams are headed to #Daytona500, and #RedBull recently announced a return to the sport, here's a #TBT to the ORIGINAL on-track paint scheme when we debuted Vickers in the No. 83 in the Cup Series at Daytona International Speedway. This was not my favorite design - and the principals at Red Bull Austria and USA agreed because they quickly dropped most of the hood/door stripes and simplified the design over the next few races... compare that to the July Daytona race 5 months later, with much simpler branding that more closely matched the F1 teams. They went through a lot of paint, decals, uniforms, and apparel in year one, LOL! After all, when you're repping a globally recognized sports marketing icon like Red Bull, who needs superfluous "stripes"? 🙂 But this also illustrates how industry leaders I've partnered with in this sector, like Red Bull and Hendrick Motorsports, achieve and then consistently maintain success - by continuously evaluating and evolving when you recognize areas for improvement!