The Resistance Agency

Exciting news ???? We’re thrilled to see The Resistance Agency featured in Nation Cymru - spotlighting us as Wales’ first Gen Z-led creative agency that’s redefining how brands connect with the next generation. Founded by Matt J., CEO of Rebel Lion Advertising, The Resistance Agency isn’t just another agency, we're a cultural force. Built by Gen Z, for Gen Z, we don’t just understand this audience; we are the audience, bringing brands into the future with next-gen creativity, digital innovation, and cultural fluency. As Matt puts it: ?? "Gen Z isn’t just consuming content; they’re actively shaping it. Brands that succeed will be the ones who evolve with them." The future of marketing starts here ?? Read the full article ?? https://lnkd.in/eyKzferB #TheResistanceAgency #GenZMarketing #CreativeAgency #Advertising #DigitalMarketing #MarketingTrends #BrandStrategy #SocialMediaMarketing #ContentCreation #GenZ #MarketingForGenZ #SocialMediaTrends #CreativeStrategy #MarketingAgency #AdvertisingAgency

February is finally here, and so is the latest edition of Rebel’s Roar ?? We’re kicking off the month with some big updates from RLHQ, starting with the latest instalment of The Road to Rebellion, our behind-the-scenes series giving you an unfiltered look at the action inside the agency ?? The Rebel Lion Podcast is back for Series 2, with Matt J. bringing zero fluff, no sugarcoating—just real, raw insights from the frontlines of growth. If you're in the business of building something great, this is one to tune into ?? Elsewhere, The Resistance Agency has been making headlines as the first Gen Z-led creative agency of its kind in Wales. All that and more inside this week’s edition—give it a read, and then go enjoy your weekend ??

There's nothing better than seeing all the planning, strategy, and creative thinking come to life ? Here's what Georgia Easton, our Strategy & Planning Executive, had to say about bringing campaigns to life at The Resistance Agency ?? "At The Resistance Agency, we don't just put content out there and hope for the best. We dive into real audience insights - understanding where, when, and how to connect with Gen Z in a way that actually makes an impact. For me, media planning is all about precision. It's not just about placing ads - it's about making sure the right people see the right content at the right time. Using tools like audience segmentation, location analysis, and media consumption insights, we create campaigns that cut through the noise and genuinely resonate. The best part? Seeing the results roll in and knowing the strategy worked." ?? If you're ready to see real, measurable results that drive ROI, get in touch today?? https://resistance.agency/ #GenZMarketing #CreativeStrategy #TheResistanceAgency

Want to create reels that ACTUALLY engage Gen Z??? Here are the essentials for crafting reels that grab attention and spark engagement amongst our generation: ? Keep it Quick - We scroll fast, so make the first 3 seconds count! Use bold hooks, fast-paced editing, and eye-catching visuals to stop us scrolling! ???? Be Relatable, Not Perfect - We value authenticity over perfection. Show the real, unfiltered side of your brand - bloopers, behind-the-scenes, and raw moments grab our attention every time! ?? Jump on the Trends - Whether it's trending sounds or challenges, jump on them early but give them a unique twist that reflects your brand's personality. ?? Incorporate Bold Text & Subtitles - Many of us watch reels with the sound off, so use text overlays or captions to highlight key points and make your message clear. ?? End with a Call to Action - Whether it's asking viewers to comment, share, or follow, reels that spark interaction drive better reach and engagement. At The Resistance Agency, we specialise in crafting content that resonates with Gen Z, because we are Gen Z. Want to find out more? Head over to our website through the link in our bio ???? #GenZMarketing #ContentCreationTips #ReelsForGenZ #SocialMediaStrategy #AuthenticityMatters #ForGenZByGenZ #ThoughtLeadership

Behind the Scenes ? vs. The Final Results ?? A glimpse into the magic behind creating standout content for our clients! From concept to execution, we nailed videography and photography designed to make their socials and ad campaigns pop. ?? Huge thanks to Eugene, our brilliant content producer, for turning the vision into reality and delivering pure excellence on set! ??

Think you know Gen Z?????Here are some common myths about Gen Z when it comes to marketing, debunked by Gen Z themselves ???? ?? Myth: “Gen Z Doesn’t Care About Brands”?? Truth: We care deeply about brands — but only the ones that align with our values. Sustainability, diversity, and authenticity matter more than flashy logos! ?? Myth: “Short Attention Span Means They Don’t Engage”?? Truth: We don’t have a “short attention span” — we’re just pros at filtering out what doesn’t interest us. Give us content that’s compelling and relatable, and we’ll stay, regardless of whether it’s a TikTok or a long-form YouTube video! ?? Myth: “Only TikTok Works for Gen Z”?? Truth: Sure, TikTok is huge, but our generation is active everywhere! From Instagram and YouTube to Snapchat — and even LinkedIn for career-focused content — the key is adapting your content to each platform’s vibe. ?? At The Resistance Agency, we understand Gen Z because we are Gen Z. Our team specialises in creating bold, authentic campaigns that challenge the norm and connect with audiences on their level. Want to get involved? Let’s make it happen ?? #MarketingMyths #GenZMarketing #MythBusting #SocialMediaStrategy #ContentMatters #DigitalMarketing #Trendsetters #Authenticity

?? Behind the scenes at The Resistance Agency this week! ???? From action-packed client shoots to inspiring sessions with students in the Resistance Academy at Rebel Lion Advertising, it’s been a week full of creativity, collaboration, and plenty of fun! Here's a peek at some of the moments from this week! #TheResistanceAgency #GenZ #GenZAgency #AdAgency

POV: You work at The Resistance Agency At The Resistance Agency, we're redefining the industry with bold ideas, authenticity, and a whole lot of Gen Z energy. From brainstorming to breakthroughs, we're here to disrupt, defy, and create a new standard in the industry ?? #TheResistanceAgency #GenZ #ForGenZbyGenZ #Creative #Agency #SocialMediaMarketing #ContentCreation #BrandBuilding #AgencyLife #AdvertisingAgency #AdAgency

Gen Z doesn't just see ads, we feel them, experience them, and remember them. That's why at The Resistance Agency, we don't create just any content; we craft experiences that engage, inspire, and resonate with the audiences that matter most ?? We know how to capture Gen Z's attention because we are them - our team lives and breathes the culture that drives the next generation. We go beyond traditional marketing to build genuine brand loyalty through bold, conversation-starting campaigns. Whether it's TikTok trends, immersive AR experiences, or creating a community through interactive content, we are constantly pushing the boundaries. We don't just aim to be part of the conversation - we aim to lead it ?? If your brand is ready to speak the language of Gen Z and make an impact that lasts, get in touch ?? #GenZMarketing #CreativeAgency #BrandInnovation #DigitalFirst #ContentCreation #BrandLoyalty #MarketingTrends #InteractiveMarketing #ARMarketing #MarketingAgency

Our Content Producer Eugene Teo in action ?????? Creating scroll-stopping content isn’t just what we do – it’s who we are. When it comes to reaching Gen Z, there’s no better team to bring your brand to life. We don’t just understand the audience – we are the audience. Want content that actually connects? Head to our website and let’s get started ?? https://resistance.agency/ #TheResistanceAgency #ContentThatHits #GenZCreators #BTS