Researchscape International

In a recent O’Dwyers PR webinar, “Hot Topics, Cool Data: Using Newsmaker Surveys to Stand Out,” Michele Linn of Mantis Research and Jeffrey Henning shared essential strategies for developing newsmaker surveys that resonate with journalists and create buzz. Here are the three key approaches that were discussed: Start with Story Development Before Survey Design Ensure Proper Sample Size and Quality Communicate Findings Effectively. Watch on https://buff.ly/3Qr3OtR

Margaret Irons, founder of Salt & Butter Marketing, discusses how to get your operating vision and go-to-market strategy right, what to prioritize to achieve your goals, and what are the signs that you need to change course on the latest O'Dwyer's webinar hosted by Researchscape's Tony Cheevers. Next webinar will feature Ayana Anderson and Jasmine Usidio discussing their work on diversity, inclusion, and belonging for their agency, Highwire PR, in alignment with Women's History Month. Watch here https://buff.ly/414PTOT

In February, Jeffrey Henning is offering free one-on-one Zoom sessions to help you develop survey concepts and questionnaire outlines for newsmaker studies. Book your time here, https://buff.ly/4jKK8hQ And read more about the meeting agenda on our blog https://buff.ly/3Q45RDU

We collaborated with O'Dwyer's PR for a discussion on strategic planning with H2O Strategies founder Monique Waters and Padilla EVP Tina Charpentier. https://buff.ly/4aCCMc1

In our virtual webinar hosted by O’Dwyer’s and moderated by our very own Tony Cheevers, there was a focus on “The Great Resignation” and “Quiet Quitting”. Dr. Kerry O’Grady, Faculty Director and Associate Professor of Practice, at Georgetown University led the discussion on how blame has mistakenly landed on the employee, which tends to overshadow the real issue that underlies these problems, a higher-up causing a negative workplace experience. O'Grady used the following metaphor to illustrate the steps needed to change a boss's perspective, stating "What happens after you’ve been on the train for a while? You know where the café car is, what end of the car has the bathroom, picked up on annoyances from fellow riders, etc. But if you were to move to a different car, you’d have to relearn the logistics of the train and adjust your viewpoint.” Listen to the webinar on O'Dwyer's, where you can also view the slide presentation and transcript. Read the original article on

In our upcoming O'Dwyers/Researchscape webinar, we'll interview Margaret Irons about how to get your operating vision and go-to-market strategy right, what to prioritize to achieve your goals, and what are the signs that you need to change course. Tune in on February 11, starting at 2 pm Eastern. Register now https://buff.ly/3CaldDw

Check out the year's upcoming conferences in one handy list on our blog.

In a recent O’Dwyers PR webinar, “Hot Topics, Cool Data: Using Newsmaker Surveys to Stand Out,” Michele Linn of Mantis Research and Jeffrey Henning shared essential strategies for developing newsmaker surveys that resonate with journalists and create buzz. Here are the three key approaches that were discussed: Start with Story Development Before Survey Design Ensure Proper Sample Size and Quality Communicate Findings Effectively. Watch on https://buff.ly/4iVEnO8

Jeffrey Henning writes on the impact that thought leadership programs can have on your company, and how they are invaluable to reaching both prospective customers and journalistic outlets. Read the full blog post at https://buff.ly/48l4qJD

We discovered in our recent survey for Yango that consumers in the UAE place high value on personalisation and accurate understanding in AI assistants. Conducted between February 7th and 20th, the survey aimed to discover the important features that the 500 participating UAE residents look for in an AI assistant. We found that the majority of respondents value assistant's that can identify different users (66%), and recognize different accents, and speech patterns (63%). Read more on https://buff.ly/3yu9GNK