ReputationUs

AI is great...but it's also creating crisis in the public relations world. NewsGuard?recently identified over 1,000 AI-generated news sites, with many peddling false claims. These sites, such as “iBusiness Day” and “Daily Time Update,” publish articles that are largely or entirely written by AI, often disseminating fabricated events and misleading information about political leaders. The implications for public trust are profound, as these AI-driven deceptions erode the credibility of legitimate news sources.

In collaboration with the Center for Nonprofit Excellence: Louisville and Southern Indiana, RepUs is excited to launch its annual program called "Nonprofit Reputation Accelerator," offering one regional nonprofit organization with six-months of pro bono reputation management support (a value of more than $14,000). Deadline to apply is Friday, February 28, 2025 @ 6:00 pm ET. The six-month collaboration includes: Reputation Assessment.?An assessment of the nonprofit’s current reputation internally (e.g., staff, volunteers, donors) and externally (e.g., public, political, media, social media) Reputation Enhancement Plan. An actionable 2025 reputation enhancement plan Support. Reputation management and public relations support that includes content management, media relations, social media, news releases, message unity training and crisis mitigation. https://lnkd.in/enreUvDB

“Always in motion is the future.” –?Yoda

Distinct from ‘brand,’ which signals an organization’s identity or essence, ‘reputation’ reflects its respectability and reliability. “Reputation is one of the most important risk categories, with the most catastrophic consequences if not managed correctly,” says Cynthia Vitters, managing director and enterprise risk-management specialist at Deloitte. “But it’s also one of the hardest to manage.” https://lnkd.in/eShYfzuF

According to a study cited by the World Economic Forum,?a company's reputation is considered to account for roughly 63% of its market value, meaning a significant portion of a company's worth is directly tied to its public perception. https://lnkd.in/edz4Uwag

Deadline to submit an application for the 2025 Nonprofit Reputation Accelerator presented by ReputationUs and the Center for Nonprofit Excellence: Louisville and Southern Indiana is Friday, February 28, 2025 @ 6:00 pm ET. Visit our website for details. Much love! https://lnkd.in/eK69iACn

COLLABORATION with Girl Power Talk and Blue Ocean Global Technology is designed to make each firm stronger and our clients better. https://lnkd.in/eJHkHCZb

Is your credit union human and authentic enough? CUInsight.com published Casey Boggs article that both poses the question and offers "10 Actions To Be More Authentic." https://lnkd.in/grZnkMxE

Does NOT taking a stance or NOT giving an endorsement hurt reputation AND business. The Washington Post is learning the hard way. https://lnkd.in/ekAGket5

On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the?National Customer Service Association members the “10 Actions to Build a Positive Reputation Through Customer Service.” During the presentation, Boggs asked the participants to score themselves on each action (1-3…3 being the highest). If they scored 30-25, they were remarkable; 24-16 – they were pretty good; 10-15 – they need improvements.?How would you rank your customer service vs. these reputation actions? https://lnkd.in/ebYcKFXX