Reputation Ink

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While resource constraints can keep many AEC firms from conducting independent research, the effort can yield significant returns on investment. On the other end of the spectrum, beautiful research reports that gather dust on shelves don’t grow business. Julie Witecki of FMI joins Michelle Calcote King on “Spill the Ink” to discuss how AEC firms can create a direct pathway from research insights to measurable growth. And (spoiler alert) you’re probably already doing research without realizing it. Listen to the podcast episode on your favorite app ?? “Turning Data into Decisions: Research-Driven Strategies for AEC Firms” ?? Rep Ink: https://lnkd.in/gDVv6kU5 ?? Spotify: https://lnkd.in/gFEKQxUV ?? Apple Podcasts: https://lnkd.in/gmShqiJx?

“Great things in business are never done by one person. They're done by a team of people.” — Steve Jobs Rep Ink’s annual company retreat brought us to Nashville this year! From spending a day freely collaborating in the same room to conquering an escape room challenge against the clock, last week reminded us how strong this team is. Until next time, we’ll power forward with our renewed connections and hold on tightly to these memories!

The annual Reputation Ink retreat is something I look forward to every year. We come together from every time zone across the U.S. to brainstorm how we can level up how we serve our clients and each other, while having a lot of fun! This year we took on Nashville and enjoyed live country music and great Southern food. (Hopefully my slick dance moves didn’t scare off anyone and I still have their respect ????).

Becoming a lawyer can be a life-changing opportunity for many individuals. But law firms fail their attorneys when they don’t build intentional environments where these new professionals can thrive. Terra Davis, Chief Diversity & Talent Development Officer at Knobbe Martens, talks about the responsibility law firms have to their attorneys and the role DEI efforts play in supporting legal talent. Listen to this “Spill the Ink” episode, hosted by Michelle Calcote King ?? “How DEI Drives Innovation in Law Firms” ?? Rep Ink: https://lnkd.in/gisyUtrh ?? Spotify: https://lnkd.in/gAMZ2FnY ?? Apple Podcasts: https://lnkd.in/gnZskhs3?

$2,500 an hour. That’s what some Big Law partners are charging these days. For many clients, the math no longer adds up. And that’s a huge opportunity for midsize law firms — if they know how to leverage it. Many firms wait to be discovered, worried that marketing will come off as boastful. But if you don’t position your firm as the smart alternative, someone else will step up. Raychel Lean has five PR and marketing strategies for midsize firms to target Big Law clients in her latest INKsights blog post. https://lnkd.in/g88BtEsN?

In 2016, our team really hit the jackpot when Shelby Gambrell joined us! From radiating positivity in every interaction to organizing the unorganizable and keeping us all on track with her signature efficiency, she’s an irreplaceable part of who we are. Happy 9th Rep Ink anniversary! ? Shelby drives Rep Ink’s culture. She makes this agency such a wonderful place to work. We are incredibly lucky to have such a dedicated and caring professional on our team! ? Shelby's spirit contains a magnificent je ne sais quois that allows her to embody so many things simultaneously: organized and focused, joyful and funny, no-nonsense and solution-oriented, empathetic and kind. She embodies the most authentic qualities of a servant leader. ? Shelby’s smile lights up our virtual meeting room. Her empathy runs deep (perhaps because she’s likely read a book about every single kind of person in the world) and her dedication to? our success knows no bounds! I feel lucky and grateful to have her as a co-worker. ? ?If I need a book recommendation, I go to Shelby. If I need an empathetic ear, I go to Shelby. If I have a client question, I go to Shelby. If I need professional advice, I go to Shelby. Shelby is Rep Ink’s all-knowing, fun-loving, kind, generous, PR and marketing Mary Poppins. Go to Shelby! ?I never want to ask myself “What would we do without Shelby?” because I don’t want to think about the answer. From driving our company culture and HR efforts to handling everything operations, Shelby is the glue that holds Reputation Ink together. I’m so grateful to call her a colleague and am amazed every day at what this wonderful woman accomplishes for our agency. ? We simply wouldn’t be here without Shelby. She is a foundational part of Rep Ink’s success, a pragmatic yet empathetic leader, and the quintessential supportive colleague who genuinely wants the team to succeed, both professionally and personally. She doesn’t seek credit for the incredible amount of hard work she does behind the scenes, but she deserves it all. Thank you for everything you do, Shelby. We appreciate you beyond measure! ? Shelby has such a rare combination of skills and traits — sharp wit, strategic foresight, impeccable client service and flawless organization — that I’m convinced she is magic. ?? Her patience is endless, and she always has the right words for any situation. Above all, her kindness and generosity are inspiring. She is one of the reasons why I love working at Rep Ink. ? Shelby is, quite simply, the rock of Rep Ink. I trust her explicitly, which is incredibly hard to find in the business world. Her ability to balance kindness and empathy with the difficult conversations and decisions that must be made in a business are a model for any leader looking to make a difference.

When diversity, equity and inclusion become part of the heartbeat of a law firm, it stops being a standalone program and starts driving better results across the firm. In this podcast episode, Terra Davis, Chief Diversity & Talent Development Officer at Knobbe Martens, explains that effective DEI work isn’t about changing standards or giving preferential treatment. It’s about creating environments where talent wants to stay. Listen now to hear Terra and Michelle Calcote King discuss how forward-thinking law firms are moving beyond basic DEI terminology to embrace it as a driver of innovation. Find our “Spill the Ink” podcast on your favorite streaming app ?? “How DEI Drives Innovation in Law Firms” ?? Rep Ink: https://lnkd.in/gisyUtrh ?? Spotify: https://lnkd.in/gAMZ2FnY ?? Apple Podcasts: https://lnkd.in/gnZskhs3?

Your AEC clients spend a good portion of their day on email. Are you meeting them there effectively? It’s time to move beyond newsletters filled with “Look at Me! Me! Me!” content and sporadic webinar invitations. Join our President Michelle Calcote King at the SMPS—Society for Marketing Professional Services Southwest Regional Conference to learn how to leverage email marketing in a way that allows your firm to truly gain the benefits of the channel. The session, “Hidden Gold: How to Use Email Marketing to Generate Referrals and Repeat Business,” will be on Thursday, April 10, at 1:10 p.m. https://lnkd.in/g5msvcPG

Collaboration is key in the AEC industry, so why not extend it to your marketing? In our latest INKsights blog post, Marja Martinez explores how collaborative marketing can amplify a firm’s reach, build stronger partnerships and even provide a credibility boost. ?? https://lnkd.in/gTw3XctU?