rePurpose Global

Women waste workers across the world are a crucial part of enabling real circular solutions—including, turning discarded plastic into a force for environmental and social change. ???? Yet, many of them face unsafe working conditions, wage disparities, and a lack of recognition for their critical role in sustainability. At rePurpose Global impact projects, we are working to not just protect our environment but also create lasting positive socio-economic impact, specially for women! ??? This International Women’s Day, let’s talk about these women powering our projects - leading the charge in plastic recovery. ?? The numbers speak for themselves: ?? Almost 40% of our global projects are led by inspiring women leaders ?? Women constitute 82% of our waste workers team globally ?? 102 of these women are sole breadwinners for their families. Creating a better future for them through their hard work. This #IWD2025, we celebrate their resilience, their impact, and their right to a more equitable future.???? #WomenInSustainability #CircularEconomy #IWD2025 #PlasticRecovery

This International Women’s Day, we celebrate women leading the change in sustainability and waste management. Across the world, women play a critical role in tackling plastic pollution—turning challenges into opportunities for their communities and the planet. We spoke to an inspiring leader from our Impact Project Nuevo Ciclo in Medellin, Colombia. Kelly Rodríguez Jiménez, Co-founder of Botellas de amor Fundación, our local partner for the project, has been instrumental in bringing about a real change in the industry in Colombia. She shares how women, including single mothers, are coming together to take action against plastic pollution, strengthening both environmental and social impact. Real change happens when women are empowered to lead. #WomenInSustainability #BreakingBarriers

The Sustainability Paradox: When Brands Say Too Much or Too Little Sustainability is no longer a niche concern—it’s a business imperative. Consumers want sustainable brands. Regulators are cracking down. But as the pressure to "go green" grows, companies are taking two very different (and flawed) approaches: Greenwashing – Overstating sustainability claims to appear more eco-friendly than they really are. Think “recyclable” packaging that isn't in fact curbside recyclable or “organically sourced” claims with little transparency. Greenhushing – Due to the fear of scrutiny or legal repercussions - staying silent on sustainability efforts. Some brands doing great work refuse to talk about it—fearing backlash. The problem? Both erode trust. Consumers see through false claims, and silence slows down industry progress. The challenge? Brands must communicate their sustainability commitments transparently and authentically. Some companies have been caught greenwashing—making vague claims about being "eco-friendly" without data to back it up. Others, fearing criticism, have chosen green-hushing—keeping sustainability efforts quiet. So, how can brands avoid both? Be Specific: Vague claims like "eco-friendly" or "sustainable" aren't enough. Consumers want to know how and why (repeatedly!) Gimme Seaweed, an organic seaweed snack brand, goes beyond generic claims by detailing its sustainability efforts. They emphasize seaweed’s role as a regenerative crop that thrives without freshwater and they've also introduced a line of roasted seaweed snacks free from plastic packaging, setting a new standard in eco-friendly practices. And what's more, Gimme Seaweed funds plastic waste recovery to take action on plastic! Back It Up with Proof: Sustainability claims should be backed by third-party certifications, partnerships, or lifecycle assessments. Saie leads by example through The Climate Initiative, ensuring that their impact reports, packaging labels, and website communicate verified progress toward sustainability, including verified plastic recovery! Be Open About the Journey: No brand is 100% sustainable overnight. Consumers appreciate honesty about challenges and progress. Grove Collaborative demonstrates transparency by acknowledging that achieving 100% plastic-free operations is a process. They’ve committed to 100% Plastic Neutrality as an immediate impact measure while working towards becoming completely plastic-free. The openness about their challenges and progress resonates with consumers seeking authenticity. The takeaway? People see through greenwashing, but silence isn’t the answer either. 72% of global consumers actively seek out brands that are transparent about their sustainability efforts. Brands need to communicate sustainability with clarity, honesty, and proof. As regulations tighten, businesses that get this right will lead the way. Those that don’t? They’ll struggle to keep up.

Exciting news! More brands are stepping up to take action against plastic pollution by partnering with us. So proud to welcome them to the coalition: hanni, La Fermière, Pure And Natural Pet, Ollie , NOTICE Hair Co. and St. Croix Sensory, Inc. These changemakers drive real impact—supporting waste recovery, empowering communities, and accelerating the shift toward a circular economy. ?? Through this partnership, they’re helping remove millions of pounds of plastic waste from the environment while creating lasting solutions for a cleaner, more sustainable future. A huge welcome to our newest partners—we’re honored to work alongside you! Let’s make a difference together. ?? Want to see your favorite brand take action? Tag them in the comments! ??

The March 31, 2025 deadline for Oregon’s Packaging Extended Producer Responsibility (EPR) reporting is fast approaching. Brands need to act now to stay compliant and avoid penalties. Join rePurpose Global team, Alyssa Dizon and Matthew Boes on a webinar with Pet Sustainability Coalition as they break down what brands need to know, provide practical insights, and introduce tools that simplify reporting. What’s in this session: - EPR 101: How US Packaging EPR regulations impact brands and why timely compliance is critical. - Oregon’s EPR Reporting: Understand your obligations and key data requirements before the deadline. - Get a first look at our new compliance tool: A streamlined way to report to the Circular Action Alliance (CAA) and meet EPR requirements across the country. - Next Steps for Compliance: Actionable guidance to prepare your brand for upcoming EPR deadlines. ?? Date: March 4th, 2025 | Tuesday ?? Time: 10:30 AM MDT Register now: https://shorturl.at/axACd A big thank you to our sponsors: Earth Animal | B Corp and World Pet Association (WPA) Don’t wait until the last minute—secure your spot today!

EPR deadline for Oregon is approaching fast! If your company sells packaged goods in Oregon, the March 31st filing deadline for the state’s Extended Producer Responsibility (EPR) regulation is fast approaching. The regulation requires producers of packaged goods to report their packaging data and contribute to statewide recycling system improvements. For small to mid-sized CPG companies, acting now is essential to avoid unnecessary risks. What Happens If You Miss the Deadline? 1. Financial Penalties and Compliance Scrutiny Businesses that do not meet registration, reporting, fee payment, or packaging stewardship requirements can face severe penalties. In Oregon this could be up to $25,000 per day. 2. Market Access Risks Non-compliant companies could face restrictions on selling products in Oregon, limiting revenue and customer reach. 3. Increased Administrative Burden Late compliance often requires additional paperwork, legal consultations, and rushed reporting, making the process more complex and costly than early preparation. Here's our ultimate guide to EPR compliance in Oregon to make sure you don't have to face any of these risks. Click here to get the ebook https://bit.ly/4h3Hpxz

Expo West is almost here, and we’re so excited to be meeting you there! Meet our team Aditya Siroya Dhruv Tyagi Francesca Fraser Nathalie Miles Francesca Veverka Lindsay Kenefick Anjali Malpani at Pavilion: Natural & Specialty Foods, Hall: Arena Lobby, Booth: 229. We are eager to discuss how we can help you build a brand that stands for impact, innovation, and purpose. We also have some exciting announcements and sessions lined up. Stay tuned to this space for more on that. Want to chat about reducing plastic waste or creating a circular economy for your business? Stop by our stand or schedule a meeting. Let’s make meaningful change together!

Exciting Partnership Announcement! We’re thrilled to expand our partnership with AE Global and welcome them onboard as our packaging partner! ???? Through this partnership, AE Global’s innovative packaging offerings will empower brands to opt for solutions that support global impact, through rePurpose Global's impact network. Together, we’re delivering a solution that removes barriers that often prevent companies from undertaking sustainability initiatives. How do CPG brands benefit? ? Utilize enhanced quality solutions while achieving plastic negative packaging, all without disrupting supply chain operations ? Deliver on accountability—removing 2X the plastic for the packaging per unit before it reaches our oceans ? Support real impact with a turnkey sustainability program rooted in integrity & measurable results ? Receive regular reporting & marketing support to share sustainability efforts with confidence This is a major step toward closing the loop on packaging waste, and we’re just getting started! ?? ?? Read more about this game-changing partnership https://bwnews.pr/41ij4OC ?? Tag a company below that is as passionate about solving the plastic waste crisis as we are. #Sustainability #PlasticAction #NetZeroPlastic #rePurposeGlobal #AEGlobal #SustainablePackaging #CircularEconomy

?? Turning Brand Sustainability Goals into Real Impact ?? Sustainability isn’t about pledges any longer—it’s about action. Together with rePurpose Global you can lead the way with tangible, measurable plastic action strategies that work. From tech solutions to reduce the plastic footprint on a long-term horizon to enabling recovery of plastic waste for immediate impact, we’re helping brands drive real environmental change. Key Takeaways from the Blog: ? Why plastic action is an integral part of a climate strategy ? The role of traceability and transparency in plastic action plans ? Multi-threaded brand benefits, including powerful impact storytelling If you're looking to make your brand’s sustainability commitments count, this is a must-read. Check it out: https://bit.ly/4hCVjrz #Sustainability #PlasticAction #ImpactDriven #ESG #CircularEconomy

Here's a closer look at our project in Douala, Cameroon in West Africa—here, we’re collecting plastic waste from the environment specially polluted waterways, and delivering recycled products used by the community - driving the shift toward a truly circular system. In Douala, plastic pollution has become a major threat. The area relies heavily on packaged drinking water and with insufficient waste management infrastructure the struggle multiplies. Rivers that flow through the city and the surrounding mangroves are filled with plastic, making floods a repeated situation and putting vital ecosystems at risk. And here we saw an opportunity for change - and in partnership with NAMé Recycling, launched Project Sanguisè (Duala: Clean Up). What's more, your brand can directly contribute to this world-changing impact. Talk to our team to kickstart your plastic action journey.