Renfro Brands

Proud to announce Renfro Brands' latest sustainable innovation: the Merrell ReTrail 100% Recycled Performance Hiking Socks! These socks, crafted from recycled materials like plastic bottles, blend eco-friendly design with the durability and comfort that outdoor enthusiasts expect. From casual hikes to rugged adventures, these socks are built to support every step. Aligned with our Project Footprint commitment to "tread lightly," this product is a meaningful step toward driving positive change. We’re excited to collaborate with Merrell to bring this eco-conscious product to the trails! #ecoconscious #fashion #planet #socks

The recent tragedy in Western North Carolina hit close to home, and one immediate need identified for those affected was socks. In early October, Renfro Brands, in partnership with William E. Smith Trucking, stepped up to donate 20,322 pairs—equivalent to four pallets of socks—to help meet this need. We remain committed to supporting disaster relief efforts by continuing to donate socks to organizations on the ground. #WNC #RenfroBrands #Socks

Exciting News! Renfro Brands is proud to welcome the iconic MJ Soffe brand to our family. This acquisition is a strategic step in expanding our product offerings and further strengthens our commitment to innovation, quality, and versatility. For over 40 years, Soffe has been a trusted name in athletic and lifestyle apparel, known for its dedication to performance, style, and reliability. Together, we’re ready to redefine possibilities in the activewear industry and continue delivering exceptional products that meet the dynamic needs of today's consumers. #Growth #Innovation #NextChapter #Activewear #RenfroBrands #Soffe #ProductExpansion Click the link below to read more about this exciting acquisition. https://lnkd.in/e6sgfRVK

Let’s talk all things Accessories! Join Amanda Radinsky, Director of the K.Bell brand, as she co-hosts a live Instagram session with the Accessories Council September 18th at 12 PM EST. ??? She’ll be diving into the iconic K.Bell brand — our fashion sock powerhouse with over 45 years of style excellence! Get the inside scoop and fashion-forward tips straight from the heart of our brand. ?? Save the date! Don't miss out on this exclusive event on the kbell_socks Instagram. #FashionForward #FootwearFinesse #AccessoriesTalk https://lnkd.in/gsmDbFfq

Michael Everly represented our team as a panelist in the discussion on AI's impact on the textile and fashion industries at the NC State Wilson College of Textiles. The event brought together both academic leaders and industry professionals, united in their desire to explore AI's vast potential in transforming textiles and fashion. #AI #Socks #Technology #textiles #NCState

Exciting times at Renfro Brands! Our Winston-Salem, North Carolina office, originally designed in 1980, has undergone a stunning transformation thanks to the talented team at STITCH Design Shop. They've masterfully blended modern design elements with the building's original character, creating a vibrant, inspiring space for our team. This renovation reflects our commitment to innovation and our roots in this wonderful community. Looking forward to all the great work that will happen in this refreshed space! #RenfroBrands #OfficeDesign #Innovation #WinstonSalem #Socks

The Renfro team had an exhilarating week at the US Open alongside our partners from Hanesbrands Inc. and Ralph Lauren. It was a fantastic experience watching world-class tennis and connecting with everyone. A special thank you to Ralph Lauren for hosting us in your stunning suite—it's a true reflection of the strong partnership we share. #RenfroBrands #USOpen #RalphLauren #Hanes

We’re excited to announce our strategic partnership with Silverline API and their state-of-the-art, AI-powered product suite, under the leadership of our visionary CIO, Michael Everly! This groundbreaking initiative aims to build a comprehensive corporate data model and deliver dynamic dashboards. Mike Everly shares, “By transforming tasks that once took days into mere minutes, Silverline API’s platform will enable us to achieve unparalleled speed and resource optimization.” He also highlights the instrumental role of Neil W., Senior IT Director, as the architect behind this pioneering project.? Neil Weaver adds, “I saw the necessity for a centralized data architecture, but traditionally it would have been challenging and costly. I identified Silverline as the ideal partner to deliver best-in-class service and resolve our issues with high reliability and minimal effort. Silverline API positions us for unprecedented success in today’s competitive landscape, driving innovation and efficiency to new heights.”? Silverline API is at the forefront of redefining application development with their innovative software solutions. Catering to a diverse range of clients, from Fortune 500 companies to mid-sized enterprises, Silverline API simplifies the development process, enabling developers to focus on creating exceptional user experiences without the hassle of building APIs from scratch.? Saif M., President, and CEO of Silverline, adds, “Our expertise, combined with deep industry knowledge and innovative thinking, empowers developers with a groundbreaking platform powered by AI and automation. This state-of-the-art solution significantly reduces resource requirements and accelerates development timelines and implementation. Given Renfro's vast brand portfolio and complex data, they were the perfect partner for this transformative project.”? Stay tuned for more updates on this thrilling journey!? #Innovation #DataManagement #AIPowered #StrategicPartnership #TechTransformation

Spotlighting Peter Senger, our Head of North America Sales and Chief Commercial Officer. With 10 years of dedicated service at Renfro, Peter has held numerous sales roles, demonstrating exceptional leadership and expertise.? ? Peter oversees all aspects of our sales operations, from crafting strategies and managing teams to nurturing customer relationships across all our brands. His proven track record of driving sales growth and unwavering commitment to exceeding targets have been instrumental to our success.? ? This strategic realignment allows us to harness Peter's expertise more effectively, enabling him and his team to focus on accelerating our sales initiatives. Under his leadership, we are well-positioned to advance our growth agenda and achieve significant milestones in the market.? ? Please join us in congratulating Peter on this pivotal role, and here's to our continued success in the dynamic retail landscape.? ? #executivespotlight #fashion #sales #consumerbehavior #salesgrowth

We are thrilled to announce the grand opening of Renfro Europe's new office, beautifully furnished with modern IKEA designs and embodying Renfro Brands' fresh and vibrant identity! Located on the 4th floor of the Cumulus Building in Schiphol-Rijk, our office is just minutes away from Schiphol Airport and a quick 15-minute drive from the heart of Amsterdam. ? Our space also features a stunning showroom showcasing samples from our premier brands: New Balance, Dr. Scholls Footwear, Merrell, Superga, K.Bell, and HOTSOX. ???? ? Our dedicated European team is committed to serving the European market with exceptional efficiency, utilizing cutting-edge distribution facilities in both the UK and the Netherlands. This ensures our customers receive not only seasonal deliveries but also consistent year-round replenishments. With robust support from our global design teams, we offer retailers custom-made solutions that perfectly align with our brand's footwear and apparel. ? Join us in celebrating this exciting new chapter for Renfro Europe as we continue to innovate and lead in the fashion industry! ??? #socks #IKEA #Europe #fashion #design #Kbell #HOTSOX #DrScholls #NewBalance #Superga #Merrell?