More data-backed #thoughtleadership from Vendidit about the importance of #sustainability and the #circulareconomy! #reverselogistics #consumerinsights #businessdevelopment #markettrends
Tap into conscious consumerism to influence purchasing decisions. From Harvard Business Review: 1) The level of trust your consumers place in you can significantly impact your business outcomes, with "highly trusted companies [outperforming] others by up to 400% in terms of market value." 2) A proven focus on sustainability increases consumer trust, especially among Millennials and Gen Z. 3) These younger generations are worth capturing the loyalty of now; "experts calculate that the purchasing power of Millennials and Gen Z will surpass that of Boomers around the year 2030, with up to $68 trillion in wealth transferring from Boomers to these younger generations." What about the impact on those in the secondary goods marketplace? Look to these insights from Statista: "In the first quarter of 2023, a third of surveyed consumers indicated engaging in secondhand shopping. [...] Gen Z constituted the highest percentage at 42 percent, followed closely by Millennials at 39 percent." #sustainability #trust #consciousconsumerism #secondarygoods #reverselogistics #Vendidit