REMEZCLA

What do we do at Remezcla? ?? We’re remixers of culture, telling stories that reflect our diverse #Latine reality. ?? We’re championing the relentless spirit of Latine makers, #creators and architects of authentic expression, fostering a community that leaves us all reinspired. ?? Check out some of our latest work for clients including Ulta Beauty, Meta, The Coca-Cola Company, AT&T, Major League Baseball, The HEINEKEN Company, Target and more. If you want to make something real, this is your reminder to recharge your brand #marketing with refreshing relevance. And get in touch ?? https://bit.ly/41Omk2R Help us celebrate our team that reimagines what’s possible and redefines the future of Latine #storytelling every day, including: Morris Dávila // Daniel Gonzalez // Alan López // Florencia Malena // David Vélez // Camilo Mejía, Gabriel Garcia // Bryan Ruiz // Sonia Riojas // Alexia Müller Utz // Neylu Longoria // Ana Cristina Calapa // Jennifer Bedoya // Ivonne Ruiz Escárcega // Joel Moya // Priscilla Martinez // Denisse Rojas // Marianne Espinoza // Rafael Simon Urbina Olibar // David E. Cid // Djatmiko Waluyo // Thatiana Diaz // Stephanie Matlack (Cabrera) // Milo Serur // Andrew Herrera // Carolina Mendoza // Erika Ramirez // Fiorella Morales // Jorge Monroy // Angie Perdomo Sánchez

Last week, the 25th Annual Latin GRAMMYs? set the stage, and Remezcla Studios brought the heat! ?? From intimate artist moments to rooftop celebrations, Remezcla Studios — our influencer and talent program which we activate at Latine music award shows — was the place to be for #LatinGRAMMY week. We transformed Miami’s Arlo Wynwood Hotel into the ultimate creative hotspot for Latine artists, influencers, and music lovers. ?? The program highlights? ?? Media & Artist Lounge @ Arlo Penthouse:? Our editorial and content teams worked tirelessly to create content for our various platforms with Latin GRAMMY nominated artists like El David Aguilar, Rubio, Nicole Zignago, Latin Mafia, and more. Our Editor in Chief Thatiana Diaz recorded four episodes of her “Down to a T” podcast, featuring conversations with Nina Sky, Mr. Eats 305, and Lagos. ?? Listening Session with Carín León presented by AT&T: Hosted by our own Director of Artist & Talent Relations Joel Moya, Latin GRAMMY 2024 award winner Carín León treated the audience to a retrospective of four milestone tracks from his career, complete with insider stories and a surprise live performance. Attendees like Bibi Marín (Reik) and Yailin La Más Viral joined us for an inside look at Carín’s artistry! ?? Closing Night Party supported by Espolòn Tequila:? We capped off the program with a rooftop celebration featuring Latin GRAMMY award winning DJ Fux Beat, Bozito, and the legendary Nina Sky. Over 400 industry VIPs, influencers, and fans danced the night away, including actor Michael Cimino and artists such as Mariah Angeliq, and Yaisel LM – with a surprise performance by 2x Grammy nominee, Alvaro Diaz! This program came together in just four weeks, thanks to our all-star team who made it happen:? David E. Cid, Tita García, Natalia Pascual, Anómalo Estudio, Thatiana Diaz, Joel Moya, Alexis Hodoyan-Gastelum, Alma Sacasa, Ramón Carazo, Rafael Simon Urbina Olibar, Helena Pulido Márquez, Daniel Salcedo, Jesus Hernanadez, Carolina Mendoza, Sonia Riojas, Gabriel Garcia, Jennifer Navarro, Jacqueline Fernandez-Verdecia, CPC, ELI-MP ??? Check out photos from the event ??

Last week, the 25th Annual Latin GRAMMYs? set the stage, and Remezcla Studios brought the heat! ?? From intimate artist moments to rooftop celebrations, Remezcla Studios — our influencer and talent program which we activate at Latine music award shows — was the place to be for #LatinGRAMMY week. We transformed Miami’s Arlo Wynwood Hotel into the ultimate creative hotspot for Latine artists, influencers, and music lovers. ?? The program highlights? ?? Media & Artist Lounge @ Arlo Penthouse:? Our editorial and content teams worked tirelessly to create content for our various platforms with Latin GRAMMY nominated artists like El David Aguilar, Rubio, Nicole Zignago, Latin Mafia, and more. Our Editor in Chief Thatiana Diaz recorded four episodes of her “Down to a T” podcast, featuring conversations with Nina Sky, Mr. Eats 305, and Lagos. ?? Listening Session with Carín León presented by AT&T: Hosted by our own Director of Artist & Talent Relations Joel Moya, Latin GRAMMY 2024 award winner Carín León treated the audience to a retrospective of four milestone tracks from his career, complete with insider stories and a surprise live performance. Attendees like Bibi Marín (Reik) and Yailin La Más Viral joined us for an inside look at Carín’s artistry! ?? Closing Night Party supported by Espolòn Tequila:? We capped off the program with a rooftop celebration featuring Latin GRAMMY award winning DJ Fux Beat, Bozito, and the legendary Nina Sky. Over 400 industry VIPs, influencers, and fans danced the night away, including actor Michael Cimino and artists such as Mariah Angeliq, and Yaisel LM – with a surprise performance by 2x Grammy nominee, Alvaro Diaz! This program came together in just four weeks, thanks to our all-star team who made it happen:? David E. Cid, Tita García, Natalia Pascual, Anómalo Estudio, Thatiana Diaz, Joel Moya, Alexis Hodoyan-Gastelum, Alma Sacasa, Ramón Carazo, Rafael Simon Urbina Olibar, Helena Pulido Márquez, Daniel Salcedo, Jesus Hernanadez, Carolina Mendoza, Sonia Riojas, Gabriel Garcia, Jennifer Navarro, Jacqueline Fernandez-Verdecia, CPC, ELI-MP ??? Check out photos from the event ??

Six wins, one game-changing campaign! ???? Our “El Béisbol Es Otra Cosa” campaign for Major League Baseball (MLB) has scored 6 wins at The Clios Sports Awards (yes, SIX!) and 2 Shortlist honors! This campaign celebrates the vibrant culture of Latine baseball communities around the world, highlighting the untranslatable emotions that make it so special. ? The #ClioSports Awards bring together the best of the best in sports marketing and advertising, and we’re honored to be in the mix alongside creatives who are pushing the industry forward. The best part? Bringing the heart of béisbol to life and celebrating culture in every way. ?? Our winning line-up:? ??Branded Entertainment/Content - Diversity in Storytelling ??Branded Entertainment/Content - Film ??Branded Entertainment/Content - Social Media ??Integrated Campaign ??Social Media - Athlete/Influencer ??Fan Engagement - Social Media ??and two Shortlists: Fan Engagement- Film, Partnership & Sponsorships - Influencer Shout out to our partners at MLB, Easy Mondays, and the Remezcla team: Morris Dávila, Daniel Gonzalez, Neylu Longoria, Ana Cristina Calapa, Ivonne Ruiz Escárcega, Marianne E., Rafael Simon Urbina Olibar, Helena Pulido Márquez, Djatmiko Waluyo Moreno, Jemilly Castro, Priscilla Martinez, Anómalo Estudio Congratulations to our fellow winners and cheers to our team who made this possible ??

Campaign US asked Hispanic creatives to share their favorite culturally relevant campaigns, and we were flattered to be shouted out not just once, but twice! ?? ?? Luis Nú?ez at VaynerMedia New York said that our “El Béisbol es Otra Cosa” campaign with Major League Baseball (MLB) was a standout: ?? “The spot touches on everything from music, food, family, style, language, lingo and traditions to the game itself. The work is aspirational, emphasizing and celebrating the many great players of the past and present.” ?? Patricia Ortiz Director at The Martin Agency, highlighted “Más Que”, the campaign we collaborated on with Target as one of her top picks:? ?? “I love how they collaborated with creators across design and food, bringing rich, vibrant and authentic reflections of today's culture. Target’s partnership with Remezcla was the perfect way to highlight the audience in a fresh, dynamic way.” Thanks to Luis and Patricia for the shout outs, and to Bailey Calfee for passing the mic to the Latine creative community. Let this serve as a reminder to continue supporting Latine communities and creativity — not just during Hispanic Heritage Month, but all year long. ?? https://bit.ly/48uIagg

?? Announcing our partnership with the National Football League (NFL)!? ?? Through this innovation-first collaboration, the NFL and Remezcla Media Group have established a new partnership and business model aimed at expanding the league’s Latino fan base and sponsorship offerings. We will collaborate with the NFL to create Latino-focused content and event programs with exclusive sponsorship offerings around NFL tentpoles, including NFL International Games, Draft, Combine, Pro Bowl, and Super Bowl LIX.? Our cultural storytelling expertise from our owned and operated properties (REMEZCLA, HipLatina.com, La Opinión, El Diario NY, La Raza, and more) alongside our network of 500+ curated publisher partners gives the NFL a major content creation and distribution platform to grow and engage with Latino football fans. ?? Huge thanks to our NFL partners, especially Sarah Bishop, Michael Wolfenson, Javier Farfan, Marissa Solis, Brian Fitzgerald and Dylan Marchionda, for your collaboration ???????? Read more about it exclusively from Mark Stenberg in ADWEEK ?? https://bit.ly/3UiLmpD

What does it take to create new space for diversity in beauty and beyond? Our Editor in Chief Thatiana Diaz took the stage at Advertising Week New York with our client SEPHORA’s Brent Mitchell, My Code’s Alexandra Kennedy, and Digitas North America’s Danisha Lomax to address this question — and how brands can champion the advancement of representation in the beauty industry. ??? Here are the panel’s top takeaways: ? No lip service. Spend time with the communities you want to connect with. Invest time to listen and make consumers feel seen, heard and most importantly — supported. This community investment will change the perception of your brand and increase brand lift. ?? Turn up the volume during heritage months, but ensure you’re showing up intentionally and proactively year-round in multifaceted ways. If the first question asked is “What should we be doing for X month?” you need to look internally.? Being part of a community requires real participation—365. ?? Listen to your audience, and make sure you know where they are. The comment section should not be feared, it’s a gold mine of content and feedback. Learn where your audience is interacting with your brand and make sure you’re active in that space. There are no tricks of the trade when investing in diverse communities. But the panelists agree, doing the above will ensure that your strategy resonates. Did you catch us at #AWNewYork24? Say ????

It’s time to stop relying on outdated stigmas and missing the mark with Latine communities — eg. assuming we only consume Latine-centric content like telenovelas or music from Bad Bunny.? ???? We know our mainstream buying power, and so should everyone else. For instance – did you know that Latines account for 24% of all movie ticket sales, the highest of any group ???? So why are brands still struggling to connect with us? Our editor in chief Thatiana Diaz shares what marketers need to connect with Latine communities: ?? Don’t talk at us, talk to us – Too often, content feels like a lesson on our own identities, wrapped in forced Spanglish or cultural clichés. Let Latine collaborators and writers lead the conversation instead. ?? We’re more than just our Latinidad – Yes, our culture is a big part of who we are, but brands need to understand that we aren’t confined to one box—we are general market consumers who engage with content and products beyond our heritage. ?? Commit long term – Brands often expect instant results after a single campaign then pull back when results aren’t delivered overnight. Building real trust with Latine communities takes long-term commitment, and we notice when you’re only checking a box. If brands want to build a real relationship with Latine audiences, you have to understand us first.? ?? That means investing beyond a one-off effort and committing long-term, whether that’s through content, campaigns or representation. Read more from Thatiana and stay tuned as we continue our #HispanicHeritageMonth Voice series with ADWEEK ???? https://bit.ly/4dIJai7

The creator economy is projected to nearly double in the next five years, from $250 billion today to an estimated $480 billion by 2027. ?? But *which* creators should your brand be collaborating with? That’s the golden question. ?? Our executive creative director Morris Dávila is here to help. ???? Today on ADWEEK, Morris explains why brands should embrace “craft creators” — defined by their artistry, not by content creation, follower counts or brand partnerships. Here’s 4 reasons why: ?? They’re cultural pioneers — craft creators are often the originators of the influential trends we see on social media. ?? Craft creators spark more positive engagement. Since they are less likely to brand hop, their partnerships ring authentic, and their communities respond and take pride when a major brand recognizes their work. ?? It’s a win-win — when brands support emerging talent, they help sustain creators’ passions while expanding their reach. Creators gain visibility, and brands are elevated through authentic collaborations. ?? Collaborating with diverse talent not only demonstrates your support for the Latine community but also introduces fresh perspectives from individuals navigating life across multiple cultures, adding depth to your brand’s story. Check out the full op-ed below to learn more about how to invest in craft creators (with examples of how we’ve done it!), and stay tuned for more from our #HispanicHeritageMonth Voices series on Adweek! ?? https://bit.ly/3N5J88T

If you're struggling to connect with Latine audiences, you might just need a fresh perspective—or local vocabulary. The various terms of Spanish slang highlight the resilience and importance of local language! ?? Take “popcorn,” for instance — while it’s always “popcorn” in English, in Spanish it could be “palomitas,” “rosetas de maíz,” or “cotufas” depending on where you’re from…? In the latest op-ed for our #HispanicHeritageMonth Voices series with ADWEEK, our creative director Daniel Gonzalez dives into how marketers and creatives can use slang as the bridge to really resonate with Latine audiences ( ??https://bit.ly/4gyV9kX) His top tips? ? There isn’t one standard language model that will give the work a universal appeal, so cast people who reflect the culture of the audience you want to reach! ? Write scripts that pay homage to the Latine communities that are reflected in the target audience. This plants a tiny seed for everyone to catch something that speaks to them directly. ? Trust the instinct to connect with your fans 1:1 — You don’t need to fully understand every individual fan (or dance with them), to lean into their diversity and nuance. What’s your favorite Spanish slang? Let us know in the comments below, and don’t forget to check back for next week’s op-ed on Latine creator representation ?? https://bit.ly/3MQpzRV