RemCal Insights

For the final newsletter of the year, we’ve outlined several key considerations to keep in mind as you plan your consumer insights strategy for 2025. We’re looking forward to continuing our exploration of the evolving world of consumers with you in the year ahead!

As a marketer, have you ever watched Emily in Paris and wondered why Emily’s campaigns seem to succeed so effortlessly? While the show offers a glamorous, fun take on the advertising world, when it comes to the reality of concept development, it misses a key point: successful campaigns aren't built on gut feelings or last-minute brainstorms alone. In the real world, effective ads are driven by consumer insights, data, and rigorous testing. So, how does real concept development differ from Emily’s TV world? At RemCal Insights, we partner with creative agencies to help ensure their ideas truly connect with consumers. Here’s what the show leaves out: Have you noticed other marketing disconnects in the show? Let’s discuss in the comments! #marketinglessons #consumerinsights #creativeconcept #creativejourney

Entering a new market is an exciting opportunity, but it also comes with unique challenges that can impact your success. A thorough understanding of the local consumer landscape is key. In our latest newsletter issue, we're sharing the main focus areas we've identified over years of helping brands expand their presence worldwide. #newsletter #brandstrategy #globalexpansion

Is science-backed product positioning driving sales or confusion? Here’s the problem: Brands invest millions in clinical studies and product research to promote the "science" behind their products, hoping to build credibility and stand out. The issue is, in most cases consumers are often left confused, skeptical, or indifferent by science. The message gets lost, and the result is wasted marketing budgets on claims that don’t even motivate your customers. Does that mean science doesn’t matter? No. In fact, consumers today expect science to back up product efficacy—it’s a baseline requirement. But before investing in an expensive marketing campaign based on complex data, you should ask yourself: Which aspects of our science actually motivate consumers to like the product? While each product has its own unique audience and requires tailored communication, here are some general guidelines to ensure your scientific claims work for you, not against you. #consumerinsights #productpositioning #productresearch

At RemCal Insights, we believe that consumer research should be an integral part of any business. That’s why we help a variety of clients: from emerging startups and creative agencies to established brands and global investment funds. Hesitant about the value that our insights can bring to your company? ??Read what our clients say about working with our experts. #marketresearch #consumerinsights #userresearch

“No consumers would ever want to talk about this topic” This thought might come to your mind if you’re working on an ‘unsexy’ product and decide not to engage in consumer research, relying solely on experts and available data. While this approach can potentially bring useful insights, you are missing the core — your customers’ perspective. It’s true that consumers might be more open to talking about exciting categories, but in the end, it’s a researcher’s job to make sure that consumers understand the importance of discussing ‘unsexy’ products and feel comfortable sharing their experiences. In our practice, finding the right people for this specific type of project is challenging but what we excel in. Read how we helped get actionable insights for our clients who were initially very hesitant about the project’s feasibility. #consumerinsights #unsexyproducts #marketresearch

The bath and body products market has been experiencing steady growth globally, driven by factors such as increasing awareness of personal wellness and self-care. The focus on wellness, however, has intensified competition in the bath and body category so brands are investing in innovation and differentiation to stand out in a crowded market. In our latest case study, we share how RemCal Insights helped a leading bath and body brand inform its differentiation strategy. #consumerimmersion #consumerinsights #brandstrategy #bathandbody

We’ve worked on hundreds of brand campaigns either to save them or ensure they have a successful launch. Here are the pitfalls that have caused some clients to reach out to us as their brand campaigns didn’t have the engagement that the creative team intended. #brandcampaign #marketing #audienceunderstanding

While the whole world is testing the latest version of ChatGPT, some researchers are wondering if AI technology can support business needs when it comes to research. Our answer would be ‘it depends’. As a market intelligence agency, we are actively integrating ChatGPT into internal processes. However, when it comes to conducting actual research, ChatGPT is still pretty far from replacing a real professional who brings to the table not only a strong theoretical background, but years of experience and irreplaceable ability to unearth insights even for the most niche segments. On the other hand, there are definitely some areas where ChatGPT comes in handy.?Choosing the right methodology ensures you gather the most relevant and impactful information, paving the way for well-informed strategies. Let’s dive deep into the different use cases?? #chatgpt #consumerresearch #marketresearch

Is there a right time for market research? Based on RemCal Insights’ 12 years of experience, we’ve prepared a few insights that will help you find the best time for your market research activity. #marketresearch #newsletter #consumerinsights #planning