Relo Metrics

Relo Metrics - See Sponsorship Differently. Find out more:?https://lnkd.in/eeMgci4E

Thanks to SportsPro for the coverage! Our WNBA report delves into the 'Caitlin Clark effect'. With 45% of total broadcast value coming from Indiana Fever games, and 2024 rookie class, led by Clark, Angel Reese and Cameron Brink, drove a 571% increase in WNBA mentions across digital channels We also cover placements, athlete analysis, top brands and loads more. Full story here: https://hubs.la/Q02Z6ztP0

Brands that used helmet creative without an emblem in the NHL generated 25% more exposures per game ??. For example, using just a brand name as opposed to a brand logo too. Those that do need to feature an emblem take note: Positioning to the side of the brand name can achieve an average of 42% more exposures than those placed on top. This mix means that both brand name and logo are often clear and visible, leading to quicker brand recognition. It shows you can't take strategic design for granted. Take a look at last year's full NHL Brand Sponsorship Report for more: https://hubs.la/Q02Ym8dD0 #NHL #SportsMarketing #Sponsorship #SponsorshipROI #MarketingInsights

?? NEW MLB REPORT JUST DROPPED ?? We analyzed 2,430 games to bring you data on where to find value. Over 130M seconds of brand exposure in the MLB $5.5B in total sponsor media value. But which placements, brands, teams and athletes will have generated the most? Download the report today to find out: https://hubs.ly/Q02YKwxY0 #MLB #Baseball #Sponsorship #SportsMarketing #MLB2024

We know we're winning when we get to work with teams like Connecticut Sun. A big thanks to Caterina Fonseca for the kind words, it's a pleasure to provide granular data that helps drive decisions at teams like this. To see sponsorship differently, you need the bigger picture. Are you leaving value on the court floor? Let's find out: https://hubs.la/Q02YwZQ10 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

Make sponsorship in the WNBA (Women's National Basketball Association) work for you. So many questions, and we've got all the answers. Find everything you need to know about partnerships and sponsor media value in the WNBA in our new report on the 2024 Regular Season. Download it here: https://hubs.la/Q02Xnvn20 #SportsMarketing #WNBA2024 #sponsorship #DigitalMarketing #AdvertisingAndMarketing #Advertising #Sportssponsorship #Partnerships #Sports

You already know Courtside Signage generates value. But which configuration do you need most? The one you choose will significantly impact your brand exposure. We analysed each configuration's average brand duration per game in seconds. And the numbers might surprise you. Read our full report on the National Basketball Association (NBA) Regular Season 23/24 here: https://hubs.la/Q02XnDKy0 #SportsMarketing #WNBA2024 #sponsorship #DigitalMarketing #AdvertisingAndMarketing #Advertising #Sportssponsorship #Partnerships #Sports

If you're investing in sponsorship, you want the full picture. That's why in-venue measurement is so important. At Relo, we've developed a tailored measurement tool to do exactly that. When fans go to the game, in-venue activations leave a lasting impact. That translates to great Sponsor Media Value (SMV) for rights holder partners. It's essential to track this fan engagement so that no media value gets left behind in your reporting. At Relo, we send one of the team to your stadium to get to know its layout personally. And then we measure SMV by individual section, not just an overall attendance metric. It means partners know exactly how much SMV they're getting, and you know how much the venue can generate. To find out how to harness this for your stadium, head over here: https://hubs.la/Q02XntWW0 #SportsMarketing #sponsorship #DigitalMarketing #AdvertisingAndMarketing #Advertising #Sportssponsorship #Partnerships #Sports

If you compare Mary Earps' social media value for Nike... ...with that of the NBA's top players... ...you'll find that Mary makes it into the top 4. The former women's Manchester United goalkeeper generated nearly double the social media value of the NBA's Victor Wembanyama. And beat four more top NBA players. This is just one example of the growth female athletes are experiencing right now, and how it could be a golden opportunity for brands. Learn more about how this breaks down in the full report here: https://hubs.la/Q02XntT70 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

?? Relo awarded seventh patent?? We’re proud to share that Relo has been awarded a new patent. The patent covers a system that uses computer vision and machine learning to analyze sponsor visibility in real-time sports broadcasts. We’re super excited to celebrate this milestone, and look forward to continuing our commitment to setting the highest standards for currency-grade data – the future of sports analytics?is looking brighter than ever. To read more on the new patent, view the full press release here: https://hubs.la/Q02XYKQM0 #NewPatent #SportsAnalytics #MachineLearning #SportsTech #TechBreakthroug #Patents #CuttingEdgeTech #SportsBroadcasting #FutureOfSports