Relo Metrics

Relo Metrics - See Sponsorship Differently. Find out more:?https://lnkd.in/eeMgci4E

We looked at the brand exposure for the NHL Jersey Patch during the 2022-23 NHL season. The results certainly raised an eyebrow. Unsurprisingly, character count was a crucial factor. The higher the count, the less brand exposure with fans. It can be challenging to decipher longer sponsor names quickly during the game and especially on broadcast. But also, more unexpectedly, the format of a sponsor's logo also made a big difference. Those that were stacked typically received 28% more exposure than those that were horizontal. What else do you think made a difference? Find out more in the full report here: https://hubs.la/Q02R302D0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

We’re excited to see Relo Metrics’ data-driven insights featured by Lilian Raji in Forbes Our partnership with Captify? is helping brands maximize their exposure during global events like the 2024 Paris Olympics. From emerging brands like King Ice to viral athletes like Yusuf Dikec, the impact of digital moments was made clear. It’s great to see our data empowering brands and rights holders to better understand their reach and capitalize on audience engagement. https://hubs.la/Q02R2Y1q0 #sportsmarketing #datainsights #forbesfeature #sponsorship

If you're investing in sponsorship, you want the full picture. That's why in-venue measurement is so important. At Relo, we've developed a tailored measurement tool to do exactly that. When fans go to the game, in-venue activations leave a lasting impact. That translates to great Sponsor Media Value (SMV) for rights holder partners. It's essential to track this fan engagement so that no media value gets left behind in your reporting. At Relo, we send one of the team to your stadium to get to know its layout personally. And then we measure SMV by individual section, not just an overall attendance metric. It means partners know exactly how much SMV they're getting, and you know how much the venue can generate. To find out how to harness this for your stadium, head over here: https://hubs.la/Q02R1fSC0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

??Shohei Ohtani makes history again! ?? Last week, Ohtani became the first player in MLB history to achieve a 50/50 season—50 home runs and 50 stolen bases. ?? But that’s not the only impact he made. Our analysis found that the brands partnering with Major League Baseball (MLB) earned over $1.15M in sponsor media value across social channels in just 48 hours (9/19 - 9/20)! Most of this value was driven by X (formerly Twitter), which alone generated just short of $1M from 143 high-impact posts. ?? The halo effect of this moment will continue to benefit these brands, amplifying their exposure over time. #MLB #Ohtani #Sponsorship #SocialMediaValue #SportsMarketing (Note this data is excluding league apparel sponsor, Nike).

When generating media value in the NBA, broadcast may be #1... ...but social continues to gain traction. In fact, it generated 32% of all value in 2023-24. So knowing where and who to partner with on social is crucial. We ranked the social media accounts that generated the highest value for partners last season. Perhaps surprisingly, the top 8 were all on Instagram. Unsurprisingly, the NBA was top dog. Find out exactly how social can play its part – as well as the NBA players that had the largest impact on consumers – in our full 23-24 NBA brand exposure report here: https://hubs.la/Q02QdHvf0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

Sports TV measurement needs an upgrade. If you're still using traditional models, this is for you ?? We all know how important sports content has become in brand media strategies. It's leading role in TV Upfronts stands as proof. With that much investment sunk into both linear and digital TV platforms, accurate measurement is critical. Relo Metrics recently partnered with VideoAmp to make sure you get the very best, most accurate data available. By integrating Automatic Content Recognition and Set-Top Box data, it gives a holistic view of audiences across platforms. Powered by merging TV viewership data and a multi-source identity graph, it uses a dataset spanning 39 million households and 63 million devices to deliver precise audience behaviours across local, regional and national areas. Combined with our systems at Relo, it's a competitive force to be reckoned with. Less bias. Hyper-local. Placement-level analysis. To find out how you could harness this technology and stay ahead, read the full blog here: https://hubs.la/Q02PPxPl0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

When generating media value in the NBA, broadcast may be #1... ...but social continues to gain traction. In fact, it generated 32% of all value in 2023-24. So knowing where and who to partner with on social is crucial. We ranked the social media accounts that generated the highest value for partners last season. Perhaps surprisingly, the top 8 were all on Instagram. Unsurprisingly, the NBA was top dog. Find out exactly how social can play its part – as well as the NBA players that had the largest impact on consumers – in our full 23/24 NBA brand exposure report here: https://hubs.la/Q02PPz_D0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

Our CEO, Jay Prasad, sat down with AdExchanger to talk about the state of sports sponsorship, and how Relo is shaping its future. We look at sports sponsorship differently. Find out how over at the full article: https://hubs.la/Q02PPDZm0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

?? BIG NEWS: We're expanding our global leadership team across North America, EMEA, and APAC! As the demand for data-driven insights in sports sponsorship continues to soar, we are excited to announce key additions to our leadership team to support our global growth: Vivian Herron?– VP, Global Sales & Partnerships Dylan Cox?– VP, Data Strategy & Operations Lee Moulding?– Senior Commercial Director, EMEA Naokazu Wakaguri?– Market Development, Japan These experienced professionals bring deep expertise in sales, data strategy, and operational excellence, positioning us to deliver even greater value to brands, teams, and leagues worldwide. With their leadership, we’ll continue to drive innovation in AI-powered sponsorship analytics, helping our clients unlock the full potential of their investments. Welcome to the team, Vivian, Dylan, Lee, and Naokazu! We’re thrilled to have you aboard! #globalexpansion #sponsorshipanalytics #leadership #sportsbusiness #growth