Rehab CEOs

Drop your thoughts below!

I will never understand buying expensive cars. That's not to say someone is wrong in doing it, but I just don't see value in a car outside of the convenience of transportation and safety. Many would likely say the same thing to me about how much I have spent on gym equipment over the years. What is the one thing you spend money on that many don't understand from the outside?

You post a job opening, hoping for a flood of qualified applicants. Instead, you get crickets...or worse, a bunch of resumes that make you want to pull your hair out… The headache of hiring is more common than you think. Here's why finding good PTs feels like searching for a unicorn: 1. Big clinics, big bonuses: Corporate chains are throwing cash at new grads. 2. Burnout: Many PTs are leaving the field altogether. 3. Skills gap: New grads often lack the practical skills you need. 4. Culture mismatch: Finding someone who fits your clinic's vibe is tough. But here's a new way of looking at it: Stop competing on salary alone. Top talent is looking for more than just a paycheck. Alaina, one of our clinic owners, recently hired a new PT despite competing offers with higher salaries. How did she do it? A strong focus on culture and mentorship opportunities. This approach isn't just about filling positions—it's about building a team that's committed to your clinic's vision and growth. Want to know how to compete with the big PT mills and attract top talent, even when you can't offer the highest salary? It's not about deeper pockets. It's about creating a place people actually want to work. In our Fill Your Practice Challenge, we'll show you: - How to attract top talent without breaking the bank - The secret to building a team that sticks around - Why focusing on culture actually improves your bottom line But that's not all. We'll also reveal the one interview question that predicts PT success better than years of experience. Tomorrow, we're talking about something you might have forgotten: vacations. Yes, those things where you actually relax and enjoy life outside the clinic. Remember them? To building a dream team! P.S. What if you could make your clinic THE place PTs want to work? Learn how in our challenge. Click the link below to sign up now!

Ever felt like you're on autopilot in your practice? This approach could change that. Helping more people without the sales-heavy tactics. Check out this episode flashback! Link in the comments ??

Ever wonder what sets successful practitioners apart? Betty’s commitment to her patients, team, and family shows the power of dedication. Discover her secret to success by listening to our latest episode. Link in the comments ??

Your potential patients have different communication styles. Meet them where they're at.

You've thought about cutting your marketing budget again, haven't you? I get it. When things get tight, marketing often seems like an easy place to trim. But here's what really happens when you do: First: New patient bookings slow to a trickle Next: Your competitors start scooping up your usual referrals Then: You're working harder than ever, but profits are shrinking Finally: You're back to square one, scrambling for patients But it gets worse… …Here's what many clinic owners don't realize: 1. You'll feel the cut in December and January: When new PTs are ready for work after taking their boards, you won't be prepared to hire them. You'll miss out on top talent because you didn't set yourself up for success. 2. Holiday season can hit hard: This year, Christmas and New Year's fall on Wednesdays. Two weeks of potential revenue…GONE. You need to put in the work now so you don't feel the pinch later. 3. High visit numbers don't always equal profits: If you're at capacity for visits and evals, but it's not reflected in your bank account, you might have some underlying product issues to address. 4. No waitlist? That's a red flag: In today's PT shortage, peak surgery season, and deductible season, you should have a waitlist. If you don't, we need to figure out why. And if you want more strategies like this? Our Fill Your Practice Challenge is packed with them. You'll learn how to: - Market your clinic effectively, even on a tight budget - Plan for seasonal fluctuations to maintain steady growth - Address systemic issues that might be holding you back - Turn high visit numbers into actual profits …all without breaking the bank. Tomorrow, we'll tackle why finding good PTs feels so impossible (spoiler: it's not you). I'll share a perspective that might just change the way you approach hiring forever. Here's to smart marketing. P.S. The challenge starts September 17th at 8:00 PM EST. Don't miss this chance to transform your practice. Click the link below to sign up now!

How would you handle this objection?

Your packed schedule is costing you more than just long hours. Let me break it down: 1. Quality of care suffers: When you're rushed, you can't give patients your best. They feel it, and so do you. 2. Your health takes a hit: Stress, poor diet, no exercise…You can't pour from an empty cup. 3. Money left on the table: Overworked means overlooking opportunities. You're too busy to grow. 4. Staff turnover skyrockets: Your team feels the pressure too. Good PTs leave for less stressful clinics. 5. Innovation grinds to a halt: No time to improve means falling behind the competition. The worst part? It doesn't have to be this way. Imagine if you could see more patients while working less. A day where you finish on time, your staff is happy, and you actually have energy left for yourself. Sounds like a fantasy? It's not. In fact, let me share a real success story from Betty, one of our clinic owners: Betty recently enjoyed a vacation to Switzerland for a retreat. While she was away enjoying some well-deserved relaxation, her practice was actually growing! This is what happened during her vacation: - A pelvic floor PT agreed to start a third location as a satellite clinic - A new tech joined the team at her other location - She hired another patient coordinator - Her team started brainstorming a new treatment frameworks for pregnancy and postpartum care …All of this growth happened while Betty was out of the office. How is this possible? It all starts with implementing the right strategies and systems. In our Fill Your Practice Challenge, you'll learn: - How to create systems that run without you - The secret to effective delegation - Why taking time off actually boosts your productivity Our challenge isn't just about filling your practice though… …It's about filling your life with what matters most—like vacations to Switzerland! Tomorrow, I'll show you why cutting your marketing budget isn't the answer (and what is). You don't want to miss this one. P.S. The challenge starts September 17th at 8:00 PM EST. Don't miss this chance to transform your practice. Click the link below to sign up now! ??

The reason you work so hard to build your business is because you want to leave a legacy behind. Even if you don't sell, it should be built like you will sell it one day.