Rehab CEOs

Business 101 = doing the boring, mind-numbing work

It's easy to create a business that is "good enough." It is harder to make a business that is "good." It's the hardest to make a business that is so good that people tell everyone and their mother about it. I am always so proud of how many of our clients have come from referrals over the years and how little we have had to spend on ads compared to most people in the industry. I am blessed to have such a good team and such good customers.

Close your eyes and imagine: Toes in the sand, cool drink in hand, not a patient file in sight. Your phone? Silent. Your mind? At ease. Can't remember the last time you felt that way? Here's the thing: Taking care of yourself isn't selfish - it's essential for your practice's success. I know what you're thinking: "Sounds great, but I don't have time for that." I used to think the same way. Then I realized: a burnt-out PT helps no one. The turning point? Learning to work ON your practice, not just IN it. Here's a simple technique you can use today: Set your "Big Three" every night for the next work day. These are the three most important tasks that, if completed, would make your day a success. It only takes just 20 minutes but can transform your productivity. Here's how: 1. At the end of each work day, write down your Big Three for tomorrow 2. Prioritize these tasks in your schedule 3. At day's end, review: Did you start? Complete? Or not start each task? 4. Note any bottlenecks or reasons for incompletion It makes you aware of any and all constraints that you might not notice during your work day. This might seem small, but it's the first step towards reclaiming your time—and your life. In our Fill Your Practice Challenge, you'll learn: - How to create systems that run without you - The secret to effective delegation - Why taking time off actually boosts your productivity Our challenge isn't just about filling your practice. It's about filling your life with what matters most. If you’re ready to reclaim your time and passion for the PT profession… …Then join the Fill Your Practice Challenge now - it's FREE! Tomorrow, I'll show you how to upgrade your practice without turning everything upside down. Because growth doesn't have to mean chaos. To living life, not just running a clinic. P.S. What would you do with an extra day off each week? Sign up now to make it happen. Click the link below to sign up now!

Drop your thoughts below!

I will never understand buying expensive cars. That's not to say someone is wrong in doing it, but I just don't see value in a car outside of the convenience of transportation and safety. Many would likely say the same thing to me about how much I have spent on gym equipment over the years. What is the one thing you spend money on that many don't understand from the outside?

You post a job opening, hoping for a flood of qualified applicants. Instead, you get crickets...or worse, a bunch of resumes that make you want to pull your hair out… The headache of hiring is more common than you think. Here's why finding good PTs feels like searching for a unicorn: 1. Big clinics, big bonuses: Corporate chains are throwing cash at new grads. 2. Burnout: Many PTs are leaving the field altogether. 3. Skills gap: New grads often lack the practical skills you need. 4. Culture mismatch: Finding someone who fits your clinic's vibe is tough. But here's a new way of looking at it: Stop competing on salary alone. Top talent is looking for more than just a paycheck. Alaina, one of our clinic owners, recently hired a new PT despite competing offers with higher salaries. How did she do it? A strong focus on culture and mentorship opportunities. This approach isn't just about filling positions—it's about building a team that's committed to your clinic's vision and growth. Want to know how to compete with the big PT mills and attract top talent, even when you can't offer the highest salary? It's not about deeper pockets. It's about creating a place people actually want to work. In our Fill Your Practice Challenge, we'll show you: - How to attract top talent without breaking the bank - The secret to building a team that sticks around - Why focusing on culture actually improves your bottom line But that's not all. We'll also reveal the one interview question that predicts PT success better than years of experience. Tomorrow, we're talking about something you might have forgotten: vacations. Yes, those things where you actually relax and enjoy life outside the clinic. Remember them? To building a dream team! P.S. What if you could make your clinic THE place PTs want to work? Learn how in our challenge. Click the link below to sign up now!

Ever felt like you're on autopilot in your practice? This approach could change that. Helping more people without the sales-heavy tactics. Check out this episode flashback! Link in the comments ??

Ever wonder what sets successful practitioners apart? Betty’s commitment to her patients, team, and family shows the power of dedication. Discover her secret to success by listening to our latest episode. Link in the comments ??

Your potential patients have different communication styles. Meet them where they're at.

You've thought about cutting your marketing budget again, haven't you? I get it. When things get tight, marketing often seems like an easy place to trim. But here's what really happens when you do: First: New patient bookings slow to a trickle Next: Your competitors start scooping up your usual referrals Then: You're working harder than ever, but profits are shrinking Finally: You're back to square one, scrambling for patients But it gets worse… …Here's what many clinic owners don't realize: 1. You'll feel the cut in December and January: When new PTs are ready for work after taking their boards, you won't be prepared to hire them. You'll miss out on top talent because you didn't set yourself up for success. 2. Holiday season can hit hard: This year, Christmas and New Year's fall on Wednesdays. Two weeks of potential revenue…GONE. You need to put in the work now so you don't feel the pinch later. 3. High visit numbers don't always equal profits: If you're at capacity for visits and evals, but it's not reflected in your bank account, you might have some underlying product issues to address. 4. No waitlist? That's a red flag: In today's PT shortage, peak surgery season, and deductible season, you should have a waitlist. If you don't, we need to figure out why. And if you want more strategies like this? Our Fill Your Practice Challenge is packed with them. You'll learn how to: - Market your clinic effectively, even on a tight budget - Plan for seasonal fluctuations to maintain steady growth - Address systemic issues that might be holding you back - Turn high visit numbers into actual profits …all without breaking the bank. Tomorrow, we'll tackle why finding good PTs feels so impossible (spoiler: it's not you). I'll share a perspective that might just change the way you approach hiring forever. Here's to smart marketing. P.S. The challenge starts September 17th at 8:00 PM EST. Don't miss this chance to transform your practice. Click the link below to sign up now!