Exploring how to align business with the planetary boundaries. Sharing what I learn at Post Growth Guide.
3x simple rules for sustainability. Written by the founder of ecological economics, Herman Daly: "→ For a renewable resource - soil, water, forest, fish - the sustainable rate of use can be no greater than the rate of regeneration of its source. (Thus, for example, fish are harvested unsustainably when they are caught at a rate greater than the rate of growth of the remaining fish population.) → For a nonrenewable resource - fossil fuel, high-grade mineral ores, fossil groundwater - the sustainable rate of use can be no greater than the rate at which a renewable resource, used sustainability, can be substituted for it. (For example, an oil deposit would be used sustainably if part of the profits from it were systematically invested in wind farms, photovoltaic arrays, and tree planting, so that when the oil is gone, an equivalent stream of renewable energy is still available.) → For a pollutant the sustainable rate of emission can be no greater than the rate at which that pollutant can be recycled, absorbed, or rendered harmless in its sink. (For example, sewage can be put into a stream or lake or underground aquifer sustainably no faster than bacteria and other organisms can absorb its nutrients without themselves overwhelming and destabilizing the aquatic ecosystem." My takeaways: 01: → This is where limits to growth and regenerative measures meet, and I see many business people referencing "regeneration" misunderstanding that there is a regeneration limit. If your company does genuinely care about sustainability, it's great that you focus on regenerative matters. It means you are at the forefront (because many don't), but it doesn't change the fact that your company, to work sustainably, must identify and adhere to certain limits to growth. What those are differs from company to company and from sector to sector, but there are limits to growth. There is no denying it. 02: → A world in overshoot demands regeneration. Being "neutral" is not enough; we must go beyond and rebuild and replenish more than we use to get the Earth system back into a safe operating space (Kasper Benjamin Reimer Bj?rkskov has produced some stellar texts and visuals on this). If you are curious about what this means for business, consider signing up for our free 6-day email course, Planetary Business. The 6 lessons cover: 1. How planetary boundaries affect problem-solving 2. Why you must understand The Rebound Effect 3. Why recycling is never enough, and what to do instead 4. How to scale impact without growth 5. Why bigger isn't always better (and small is less fragile) 6. Why paying Living Wages is good business ?? Start today: https://lnkd.in/etKdJJ7h