Refresh Marketing

We’ve had a lot of new followers recently. So it’s time to get acquainted again! ?? We’re Refresh Marketing – the copywriting agency that takes the mess out of your message. We’ve been typing away for businesses across Australia since 2003. Making us the longest-standing copywriting agency in the country. ?? Unlike generalist marketing agencies, we don’t claim to do it all. Instead, we keep a laser focus on the written word. And we do it all strictly inhouse. ? From websites, landing pages and email newsletters to annual reports, brochures and case studies – if you need the right words, we're the right team. No outsourcing to AI bots or offshore freelancers. ? Want to learn how to be a better writer yourself? We hold professional writing workshops for teams and individuals – onsite or online. We can even tailor them specifically to your workplace. If you're ready for quality copy and content that does your brand justice, let’s chat. ?? #copywritingagency #digitalmarketing #writingworkshops #melbournecopywriters #contentwriting #marketing #contentmarketing #copywriting

The shortlist is here… and we’ve handpicked our favourites! ?? Macquarie’s 2024 Word of the Year contenders have dropped – and let's just say they’re a perfect linguistic time capsule of the year that (almost) was. We’ve chosen the ones that made us laugh, think and maybe even cringe a little. But now it’s your turn! ?? Which word gets your vote? And why? Let’s hear it. ?? #MacquarieWOTY #MacquarieDictionary #RMFavourites #Copywriting #CommunicationSkills

New to our page? Wondering what CSA is all about? In our ? sparkling ? new video, our leaders Vikki and Veronica share our reason for being – and why effective communication in the workplace will continue to be so critical in an increasingly AI-driven era. Keen to learn more? ??? Visit the CSA website > bit.ly/3Lyq0Qh ?? Explore our team courses > bit.ly/4etjWV8 ?? Get in touch for a chat > bit.ly/3O82AT2 ? (And thank you to our video partner, the talented Arek from Fifth Castle Media, for helping us share our message so perfectly ??) #WorkplaceCommunication #TeamTraining #ProfessionalGrowth

Your email sign-off says a lot about you… Or maybe it just proves you’re keeping it together. ?? Whether it’s 9 am and you’re all about business – or it’s 4 pm, you haven't had your sweet treat and are ready to sign off with something a little… ? Creative ? We’ve got the sign-off for every mood. And every moment in between. Swipe through and save your perfect sign-off – because every email deserves a memorable exit! ??♀? Oh, and let us know if we missed any! ???? #EmailEtiquette #Copywriting #Communication

Does your brand need a little ? glow-up? ? The truth is, there’s often a gap between what a brand OFFERS and what audiences actually SEE. So, how can your audience know your brand has that special something? ??♀? As copywriters, we bridge that disconnect – showing off the real magic of your brand! No fluff. No filler. Just pure IMPACT. Learn more about what we write to bring your brand’s best side into the spotlight! ?? ?? bit.ly/46Haqf1 #CopyWriting #GlowUp #Communication

I bought three jars of relish at the farmer’s market last weekend. Yes, THREE! ?????? Did I go to the market intending to buy said relish? Nope. Will my family polish off all three jars any time soon? Unlikely. ‘So why the hell did you buy all that relish, Vikki?’ ??♀? Firstly, stop being so judgey, ok? Secondly, great question! But let's face it – we ALL sometimes say 'yes' to things without planning to (and without understanding the psychology behind it). And it comes down to one reason: #Influence. Enter my favourite business book: 'Influence' by Robert Cialdini – a New York Times Best Seller that's been on my bookshelf since 1996! In this article, I break down Cialdini's 7 principles of influence and how to apply them in business with purpose and integrity. (And if you’re still wondering why I bought all that godforsaken relish, head straight to principles 1 and 3! ??) #CommunicaitonSkills #MarketingCommunications #Copywriting #Persuasion #MonashUniversity #CommunicationSkillsAcademy #RefreshMarketing #SalesAndNegotiations

?? BOO! ?? Don’t be silly – nothing sends shivers down our spines quite like client comments! But what about…? ?? Ghosts? Pfft? ?? Ghouls? Send ‘em over? ?? Creepy clowns? We’ll take them too! The real fright comes from those particular phrases that haunt our inboxes. In the spirit of Halloween, we’ve collected a few of the spookiest ones. ?? Can you relate to any? ?? #HappyHalloween #Spooktober #CopywritingTips

LOOK WHO’S BACK! ?? Yup, we’ve been hit with a boomerang ?? – and we couldn’t be happier! Almost exactly a year after her departure, Natalie Sia has made her way back to RM to help us out with some big projects until the end of the year. A former broadcast journalist turned copywriting queen, Nat sure knows how to tell a story that hits home ??. During her 2.5 year stint with RM (2021-2023), Nat led some big projects and accounts including: ?? Melbourne Holocaust Museum website project ?? Monash Business School MMSS Careers Book ?? Statewide Mutual annual report ?? BellchambersBarrett content strategy and execution ?? Kids Giving Back website rewrite ???And of course, she was also the producer of (and dreamy voice behind) our very own podcast, The Why Between the Lines! ??? ?? https://bit.ly/3Nyx4gT Welcome back Nat – your clients (and colleagues) have missed you ?? P.S. If you want to see the cutest baby photo EVER – here you go: bit.ly/3LELw5s #TeamMember #WelcomeBack #Copywriting

? ANDDD WE’RE LIVE ? The furniture experts over at The Melbourne Furnishing Co called on our experts for a digital REFRESH. ?? In partnership with Betsee Creative, we crafted: ?? A classic yet modern new brand identity ?? A brand-spanking new website? ?? Dreamy web copy to match We wanted to capture the heart of this 100-year-old local gem and bring it to life (online, that is). From their rich history to its impressive range of home furnishings, we made sure Melbourne Furnishing's new site reflects the warmth and quality the team is known for. ??? Check it out to see how a century-old brand gets a digital glow-up! ?? #ClientSpotlight #Copywriting #WebDesign #HappyClients

?? October is #BreastCancerAwarenessMonth. ?? Of course we are certainly not medical experts. But we ARE #word experts. So we thought we’d share a few insights on what we’ve learned over the years through our #copywriting work with two of our clients – both cancer-related not-for-profits. Swipe through for some examples on how thoughtful, inclusive language can make a world of difference when talking to loved ones. Let’s use our words to be supportive and uplifting. Not just this month –?but every day! ?? #InclusiveLanguage #Pinktober #SupportAndAwareness #StrongerTogether