Reformation Partners

We are thrilled to announce our latest milestone—Corfix has secured a Series A investment from Reformation Partners to drive our growth and expand into the US market ?? With Reformation’s backing, we’ll be accelerating product development and scaling up our presence in the US, all while staying true to our mission: modernizing construction project management with worker-focused technology. Built by former construction workers, Corfix is designed for ease of use and quick field adoption, helping construction teams streamline everything from safety to timekeeping. A huge thank you to Reformation for their trust and partnership. We’re ready to make an even bigger impact on the construction industry and support our clients as they build safely and efficiently. https://lnkd.in/gV3ccACS

Join us for the October South Florida Tech Breakfast on Tuesday, October 1st. This event, co-hosted by LOVC, Ocean Azul Partners, Miami Angels, Reformation Partners, and General Provision Work Club, is tailored for proven tech entrepreneurs and active investors shaping the future of technology, venture capital, and software development in South Florida and beyond. ? Register here: https://lu.ma/3gjv9vpc ?Who Should Attend: Proven Tech Entrepreneurs: Those who have achieved over $1MM in annual revenue or raised over $1MM in outside capital. Investors: Those who have made five or more high-growth tech investments in the past 24 months. Don't miss out—register today and be part of the conversation that's shaping the future of tech in South Florida. We look forward to connecting and reconnecting with you soon over breakfast!

New milestone unlocked ?? ?? Endear is on a billboard in Times Square! A huge thank you goes to The Lead for supporting innovative retail tech startups since the get-go and making this moment happen for us. We couldn't be more grateful for a spot in the The Leading 100 list, and for this opportunity to shine on Broadway! #retail #retailinnovation #Leading100

This past week’s All-In Podcast shared the hosts' annual predictions on a number of business topics, including the worst asset of 2024. One response to this specific category was that vertical software companies will be the worst-performing asset in 2024. The rationale was that AI has enabled companies to build, with no-to-low code, their own internal software solutions at a much lower cost than the price of purchasing comparable software from a 3rd-party. As a result of this new ability to build internal tools more seamlessly, the argument goes, there will be increased churn and pricing compression resulting in deflationary SaaS pricing power. While I believe this argument/opinion has merit, I am firmly on the opposite end of this “short" and explain my rationale in this post as to why AI is Not the Death of Vertical SaaS. (Thank you to Joshua Tilton, CFA, who leads much of the vertical software coverage at Wolfe Research, LLC, for sharing some thoughts that I've included.)

Many SaaS startups are well aware of their ICP, however there should now be an increased focus on your "IBP": Ideal Buyer Person. Whereas ICP (Ideal Customer Profile) tends to be focused on company-level characteristics (e.g. “senior care facilities”, or “luxury retail brands with 10–50 physical locations”), IBP is focused on purchaser-level characteristics. Specifically, understanding your IBP is not just a “who”, but also a “why” and a “how”: who is buying your product within an organization, why are they buying your solution, and how are they using your product internally. Knowing and articulating each of these IBP elements, alongside defining your ICP, provides a much more granular understanding of your customer and will be of significant value to your business as you seek to establish strong product-market fit that is a prerequisite for building an exceptional SaaS business at scale.