Change is hard. Changing an entire GTM strategy within an organization might feel impossible. But on Dec 4, Kerri Amodio joins Megan Bowen and Evan Hughes to show you how to approach this important shift. They'll explore how to build a compelling business case using historical data, manage the change process effectively, and guide your organization through a mindset shift—from lead generation to demand generation. Don't miss this chance to gain insights on the phases of GTM transformation and how to influence leadership buy-in. Registration link in comments
Refine Labs
广告服务
Boston，Massachusetts 41,746 位关注者
Leading B2B Digital Marketing and Demand Generation Agency
关于我们
Refine Labs is a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. Using results from campaigns that we actually execute, we build demand strategies and research for our clients that no other firm can offer. Not only do we stop customers from marketing like it’s 2013, but we’re also creating a content marketing model that other B2B companies can (and should) replicate. We’ve proved how a consistent organic presence has higher distribution than 99% of corporate blogs. We’ve proved that a podcast drives more pipeline than an army of SDRs. We’ve proved that strong creative and targeting beats any martech. We’ve proved that you can command Dark Social by optimizing content for how people actually buy—through communities, word of mouth, and other untrackable channels—not hiding value behind forms or buried in a blog. Most importantly, we don’t wait for customers to show “intent” to show interest. We’re there from the start. And when they’re ready to buy, it’ll be a no-brainer. Marketing has changed. The old playbook doesn’t work. You need to start doing what’s best for your brand, not what’s easiest to track. Get in touch at refinelabs.com or listen to our Founder, Chris Walker, chat with today’s top B2B leaders on the Revenue Vitals podcast.
- 网站
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https://www.refinelabs.com
Refine Labs的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Boston，Massachusetts
- 类型
- 合营企业
- 创立
- 2018
- 领域
- Digital Marketing、Social Media、Web Design、Web Development、Video Production、Content Strategy、CRM、Marketing、Marketing Automation、Facebook Advertising、Google Adwords、Analytics、Marketing Attribution、Email Marketing、Revenue Operations、Marketing Strategy、Marketing Operations、Sales Operations、Salesforce和HubSpot
地点
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主要
获取路线
867 Boylston Street
5th Floor #1462
US，Massachusetts，Boston，02116
Refine Labs员工
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Brendan Watson
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?? Matthew Sciannella
Demand Generation @ Refine Labs | Demand + Content + Product | Industrial → SaaS | Living My Dream | #GirlDad | Proud Minivan Driver
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Megan Bowen
CEO @ Refine Labs | The B2B Demand Generation Agency
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Christina Murray
Producer/Project Management/Operations Manager
动态
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Goal-setting season is on us, and Megan Bowen has some Monday morning wisdom to drop for us! She chatted with InfiniGrow about how to set realistic but exciting goals to rally your team around. What goals are you working on as we start wrapping up 2024?
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What are the 3 Key Themes that the Refine Labs team identifies across Paid Search strategy? Megan Bowen breaks down an overview of where organizations start running into problems with Paid Search. Need to hear how to address these inefficiencies? Catch the full recording of last week's B2B Roundtable on youtube or spotify!
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Anyone else here a secret fan of budget constraints? How has working within a tight budget made you more creative or effective? Last month Megan Bowen hosted our first B2B Roundtable Discussion on 2025 Goal Setting and Planning, and you can catch her again tomorrow at 11am EST to dig more into effective spending in Paid Search!
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What's the "worst advice ever" in paid search? Ryan O. went deep on Paid Search Audits on an episode of Stacking Growth Snacks, and he's back on it again this Thursday, joining an all-star Refine Labs lineup! Registration link in comments!
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Working on your 2025 YouTube Strategy? Check out this throwback to September's Expert Session, with Malin Wijenayake, to make sure you're focused on the most effective way to measure performance! Want to see more from Malin? Check out our B2B Roundtable on Paid Search happening this Thursday, 11/14, at 11am EST!
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Last week we heard a lot about the time you spend listening to podcasts - we saw a lot of during-activity consumption (dog walking, gym, house work, etc), and got confirmation that "in the car" is still a primary default. Based on this information and what we've been seeing elsewhere, we're curious where long form video stands in your daily podcast consumption. Does anyone actually watch video on Spotify podcasts now that they've rolled it out? Does anyone even really watch the video on YouTube? Or do you just keep the tab open for the audio feed? Still using Apple Podcasts??? Let us know!
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Is your paid search budget working as efficiently as possible? Our B2B Roundtable is back next week, with Megan Bowen and Evan Hughes joined this time by an expert team of Ryan O. and Malin Wijenayake! They'll break down common areas of budget waste, highlight opportunities for reallocation, and provide actionable insights on how to save costs while maintaining performance. Don't miss this deep dive into optimizing your paid media spend! <registration link in comments>
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"Your demand strategy can be really simple." These are the 3 main goal-setting framework questions Megan Bowen asks, that she shared last week in our first B2B Roundtable discussion. Get yourself ready for 2025 by watching the full session on YouTube page or listening on Spotify (links in comments)!
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We're popping Stacking Growth: Snacks back in the freezer! We wanted to give a massive thank you to our SMEs Evan Hughes, Ashley Lewin, Sidney Waterfall, Monica Beesting, Miles Campbell, Ryan O., Erik Sena, Libby Schell, Malin Wijenayake, Ragen Dodson, and Triana Mills for giving their time and expertise to make this series so full of gold. And thank you to everyone who has been with us the last 10 months - what's been your favorite breadcrumb our SMEs dropped this year?