Referential, Inc.

It was a fantastic time at #CustomerxCon 2024 this week! Wonderful to connect with all our friends and see so many new faces. The future for customer marketing in 2025 is bright, and we are here for it! #customermarketing #customeradvocacy Ryan Jennifer Dana Abby Emily Brittany Irwin

...and it's here!?? ? ??To say we're excited about day one of #CustomerXCon2024 is putting it lightly. Being surrounded by OG's of #customermarketing and new faces alike, the next two days are a consistent chance to learn what the best-of-the-best are doing to broadcast their #customervoices.?? ? Thanks to the team at SlapFive: Customer Marketing (Kaily B, Susan Ernst, JEFF ERNST, Dana Alvarenga, Matt Fuller) for all the work they did to bring us together!

Less than a week to go for #CustomerXCon2024 ?? ??♀?Whether you're curious about enhancing your #CustomerAdvocacy and #CustomerMarketing initiatives or want to exchange ideas, we'd love to connect about taking your program to higher levels.?? You’ll find us actively engaging throughout the event—don’t hesitate to introduce yourself to Jennifer Doyon, CCAP II and Ryan S. Quackenbush, CCAP II. Keep an eye out for the neon sign! #CustomerXCon #CustomerExperience #CustomerSuccess https://lnkd.in/giQq6Sv3

#CustomerAdvocacy and #CustomerMarketing are only as strong as the processes behind them. In this new Q&A at the Referential blog, senior consultant and industry expert Regina Dawkins, CCAP II breaks down the essentials of managing #CustomerReference data and building #ProcessDocumentation that drives team efficiency. Want to know how to ensure #DataAccuracy and program consistency? Take a look at the full conversation, here: https://lnkd.in/gSJC_VUs

Referential is very excited to unveil Rapid Reels, a powerful platform designed to help brands quickly create and share engaging customer content Whether you're capturing insights on the go or repurposing existing footage, Rapid Reels will help you to streamline the process and deliver impactful videos that amplify your customers' voice. ? Why Rapid Reels? We think the answer is simple: ? Quick and easy setup, whether on-site or remote? ? Repurpose existing interviews for maximum value? ? Capture real-time responses at events and conferences ? Seamlessly embed content across websites, social, and marketing campaigns ? Ready to take your customer stories to the next level? Dive in and discover how simple, effective video creation can be! For information, please navigate to our site: https://lnkd.in/gzQrpqWD ? #CustomerAdvocacy #VideoMarketing #ContentCreation #BrandEngagement #DigitalMarketing

What an incredible few days at #Obsession2024 in San Francisco last month! ? We had the opportunity to dive deep into the latest in #customermarketing and advocacy, network with passionate professionals, and share ideas on how to build stronger, more customer-centric programs. It’s clear that #customeradvocacy continues to be one of the most powerful tools for driving business growth. Key takeaways: - Advocacy programs are evolving to be more data-driven, helping brands better understand and amplify customer voices. - The importance of authentic relationships in advocacy was a recurring theme—building trust with customers is more important than ever. - Storytelling remains critical, with several sessions highlighting creative ways to turn customer success into powerful content. - #Communityengagement is on the rise, with more companies building thriving customer communities to boost loyalty and advocacy. - #ProgramMetrics are always a hot topic as we continue to focus on measuring success, ROI, and aligning advocacy efforts with overall business goals. We’ll be at #Obsession2024 in Boston next Tuesday, September 17th, feeling inspired and ready to continue the conversation, share ideas, and make new connections! See the link in the comments to register.

Today, we'd like to highlight Alex Feber, CCAP II, our talented Manager of Creative Services. His passion for creativity and storytelling is what drives the success of our customer advocacy and marketing projects. ? Referential believes that great stories begin with creativity. Alex continues to push the boundaries, ensuring that each piece of content is engaging and resonates with the audience. ? Thank you, Alex! ? #CustomerAdvocacy #CustomerMarketing #CreativeServices #Storytelling #EmployeeSpotlight

In the fast-paced world of #customeradvocacy, efficiency and trust are everything. We're proud to partner with all of our clients, and greatly appreciate knowing that our team is seen as a valuable resource. Hearing how the support of our team has effectively supported their growth is a driving force for what we do! ? Thank you for trusting Referential to handle the complexities, so you can focus on what matters most—your customers. #CustomerMarketing #CaseStudies #CustomerSuccess #VideoMarketing

From overseeing thousands of projects to flying drones for that perfect shot, Alex Feber, CCAP II, our Creative Services Manager, knows what it takes to deliver top-tier customer advocacy assets. In this insightful discussion, our Manager of Creative Services takes us behind the scenes of #customeradvocacy, sharing his decade-long experience in crafting compelling visual content. From managing video shoots to translating brand identities into impactful assets, he provides a detailed look at the creative process and the importance of attention to detail. Explore his insights on creativity, technology, and more in our latest blog Q&A!

We're very excited to be sponsoring the #ObsessionCLGTour2024 In San Francisco, hosted by Base - Customer Led Growth! Obsession SF kicks off tomorrow, but if the west coast is too much of a commute, be sure to register for the Boston session taking place on September 16-17 (link provided in the comments). This event presents such a great opportunity to connect, share insights, and celebrate the progress we’ve made as a community. Referential Principal Jennifer Doyon, CCAP II will be in attendance along with Emily Feber, CCAP II, so please don't hesitate to introduce yourselves! They're looking forward to engaging with industry peers and exploring new opportunities for collaboration. We hope to see you there!?