Referential, Inc.

Happy International Women’s Day!? ? As a woman-founded and run organization it is with great enthusiasm that today we have the opportunity to celebrate the incredible women driving customer marketing and advocacy forward. Your leadership, creativity, and expertise shape stronger communities and customer connections every day.????? Here’s to the women of Referential and the amazing women we collaborate with—your impact is undeniable.? ? #IWD2025 #CustomerMarketing #WomenInMarketing #CustomerAdvocacy

Many advocacy programs measure success based on activity alone—how many references, testimonials, or referrals they generate. But to secure leadership support, you need to connect advocacy to real business impact. That means demonstrating how advocates contribute more to overall customer lifetime value, how advocacy reduces customer acquisition costs, and how engaged advocates are more likely to stay, renew, and generate high-quality referrals. Advocacy isn’t just about engagement—it’s about revenue, retention, and efficiency. Check out the full post for the data points that get leadership fired up: https://lnkd.in/g_zAJ7ZF Are you tracking the right metrics? Let’s talk! #CustomerAdvocacy #Metrics #LeadershipBuyIn

I perform a Google search fairly often around terms like #customeradvocacy and #advocatemarketing to see if there are articles or news that I may have missed. Last week I found a press release for Optimove's "2025 Consumer Marketing Fatigue Report" which speaks about trends they're observing that indicate consumers are tuning out, due to the aforementioned marketing fatigue, and that the key to breaking through isn’t just more messaging—it’s better messaging. ? Amongst customer advocacy professionals, I don't think that conclusion on it's own will raise a ton of eyebrows. We work with the understanding that real engagement is best generated via recognition, authenticity, and nurturing relationships—not just pushing promotions. But as organizations double down on AI-driven #personalization, there may just be an opportunity to apply those same principles to advocacy. ? Asking ourselves the following is important: - Are our customer stories tailored to resonate with the right audiences? - Are our champions being asked to participate in ways that feel meaningful to them? -Are we leveraging data to ensure advocacy outreach is just as relevant as our marketing efforts, and as closely aligned? (<-- arguably the most important, imo) ? Customer marketing teams who are prioritizing recognition and relationships, and quality over quantity—whether in references, reviews, or advocacy engagement—are the ones that are building lasting loyalty. #MarketingFatigue #CustomerEngagement

Customer advocacy isn’t just a strategy—it’s the heart of a strong brand. It’s the collective voice of your customers, their stories, and their passion that make the biggest impact. At Referential, we love what we do because we get to help brands turn their customers into champions. Whether it’s launching a new advocacy program, refining and automating through technology or creating content that brings customer stories to life, we’re here to make advocacy work. And because we’re all about sharing the love, we’re also sharing a little bit of what we love—our families, hobbies, and passions that keep us inspired every day. ?? To all the advocacy professionals out there—your work matters. You’re building trust, deepening relationships, and driving real business impact. If no one has told you lately, you’re doing great work, and we see you. Let’s show some love! Tag someone in customer advocacy who deserves a shout-out.?#customeradvocacy #customermarketing #showthelove

As the #marketing landscape evolves, so does #customeradvocacy. Our latest blog explores the key trends set to shape 2025 and beyond: ?? Metrics-driven program justification ?? AI-powered personalization at scale ?? Advocacy as a community-building powerhouse ??? New formats beyond just video storytelling Advocacy isn’t just about testimonials anymore—it’s a critical strategy for growth, engagement, and loyalty. What trends are you preparing for in 2025? ?? https://lnkd.in/gAm6U7fK #AdvocacyMarketing #CustomerEngagement #2025Trends #CustomerExperience #Personalization #MarketingStrategy

It was a fantastic time at #CustomerxCon 2024 this week! Wonderful to connect with all our friends and see so many new faces. The future for customer marketing in 2025 is bright, and we are here for it! #customermarketing #customeradvocacy Ryan Jennifer Dana Abby Emily Brittany Irwin

...and it's here!?? ? ??To say we're excited about day one of #CustomerXCon2024 is putting it lightly. Being surrounded by OG's of #customermarketing and new faces alike, the next two days are a consistent chance to learn what the best-of-the-best are doing to broadcast their #customervoices.?? ? Thanks to the team at SlapFive: Customer Marketing (Kaily B, Susan Ernst, JEFF ERNST, Dana Alvarenga, Matt Fuller) for all the work they did to bring us together!

Less than a week to go for #CustomerXCon2024 ?? ??♀?Whether you're curious about enhancing your #CustomerAdvocacy and #CustomerMarketing initiatives or want to exchange ideas, we'd love to connect about taking your program to higher levels.?? You’ll find us actively engaging throughout the event—don’t hesitate to introduce yourself to Jennifer Doyon, CCAP II and Ryan S. Quackenbush, CCAP II. Keep an eye out for the neon sign! #CustomerXCon #CustomerExperience #CustomerSuccess https://lnkd.in/giQq6Sv3

#CustomerAdvocacy and #CustomerMarketing are only as strong as the processes behind them. In this new Q&A at the Referential blog, senior consultant and industry expert Regina Dawkins, CCAP II breaks down the essentials of managing #CustomerReference data and building #ProcessDocumentation that drives team efficiency. Want to know how to ensure #DataAccuracy and program consistency? Take a look at the full conversation, here: https://lnkd.in/gSJC_VUs

Referential is very excited to unveil Rapid Reels, a powerful platform designed to help brands quickly create and share engaging customer content Whether you're capturing insights on the go or repurposing existing footage, Rapid Reels will help you to streamline the process and deliver impactful videos that amplify your customers' voice. ? Why Rapid Reels? We think the answer is simple: ? Quick and easy setup, whether on-site or remote? ? Repurpose existing interviews for maximum value? ? Capture real-time responses at events and conferences ? Seamlessly embed content across websites, social, and marketing campaigns ? Ready to take your customer stories to the next level? Dive in and discover how simple, effective video creation can be! For information, please navigate to our site: https://lnkd.in/gzQrpqWD ? #CustomerAdvocacy #VideoMarketing #ContentCreation #BrandEngagement #DigitalMarketing