RedTree Web Design

?? Does any of this sound like you? ? You’re pouring time and money into marketing, but the leads just aren’t coming. ? Your website looks great… but somehow, it’s not converting. ? Your competitors seem to have cracked some magical code, and you’re over here throwing spaghetti at the wall. Yep, we’ve been there. B2B marketing is evolving fast, and keeping up can feel like a full-time job (because, well, it is). At this year’s B2B Marketing Exchange Conference, industry leaders shared what’s working in 2025—and what’s just noise. Here are some of Meesha Gerhart key takeaways: ? AI is changing the game—ignore it at your own risk. ? Your website isn’t just a pretty face—it’s your hardest-working salesperson. ? Buyers can smell inauthenticity a mile away—storytelling and trust-building matter. ? SEO isn’t about stuffing keywords anymore—Google wants value, not fluff. If you’re tired of guessing and want real strategies that work, we’ve got you covered. We broke down everything we learned at B2BMX into one handy article: ?? Full recap here https://lnkd.in/eWN2sh6A What do you want to know more about, lmk below ?? #B2BMarketing #B2BMX #LeadGeneration #MarketingStrategy #WebOptimization #SEO #AI #Storytelling

Happy Black History Month! Black innovators have shaped every industry—web design included—for generations, and we will NEVER stop honoring and celebrating those monumental contributions. ?? We know that supporting the Black community means taking real action, not just making statements. That’s why we’re committed to: ? Supporting organizations doing vital work to uplift and protect Black communities ? Purchasing from and partnering with Black-owned businesses whenever possible ? Voting with our dollars and contributing to various non-profits supporting the Black community ? Saying “no thanks” to companies rolling back their DEI efforts ?? How are you taking action? We invite you to join us in supporting Black-owned businesses, nonprofits, and other organizations making a difference—this month and beyond. Have a favorite? Drop them in the comments so we can show them some love! ?? . . . #BlackHistoryMonth #SupportBlackBusinesses #BlackInnovation #DEI #CelebrateBlackHistory #SupportBlackOwned #VoteWithYourDollar

Meesha Gerhart is heading to sunny Arizona next week for the B2B Marketing Exchange as a B2B Mentor! This event is a powerhouse for B2B marketing leaders and innovators, and we are eager for Meesha to share insights on how to position your websites for growth. At RedTree, we value mentorship and its role in providing knowledge for our specific industry, allowing other brands to grow strategically. This is the perfect opportunity to share expertise, spark new ideas, and connect with fellow industry leaders. Stay tuned as we will share insights from the conference in a few weeks. #B2BMX #B2BMarketing #DigitalStrategy #Mentorship #MarketingLeaders #Networking #B2BMarketingExchange

Meet Frank Collins – Our New Web Developer! A Philadelphia native, Frank has a sharp technical mind, a passion for problem-solving, and a love for building innovative tools that speed up and improve web development. With a BS in New Media Publishing from Rochester Institute of Technology, he thrives on automating repetitive tasks so developers can focus on the fun, creative challenges that push projects forward. ?? His favorite part of the job? Creating new tools. Frank loves streamlining workflows, cutting out inefficiencies, and smoothing the development process for everyone. When he’s not coding, you can find him exploring new food spots, battling it out at his local game shop, or living out his hoop dreams at the YMCA. ?? Lets welcome Frank by telling him your favorite food spot in Philly. ?? Learn more about Frank here: https://lnkd.in/du4yMA68 #WelcomeToTheTeam #WebDevelopment #Coding #MeetTheTeam #Innovation

Meet Davina W. – Our New SEO Strategist & Copywriter! She has been a WONDERFUL addition to the RedTree team. Hailing from New York, Davina brings a sharp analytical mind, a love for problem-solving, and a passion for crafting strategic, high-impact content. With a BA in English from SUNY Geneseo, she’s mastered the art of turning data into compelling, conversion-driven copy. ?? Her favorite part of the job? Strategizing. She thrives on tackling challenges, making data-backed decisions, and developing detailed plans for success. Outside of work, you’ll find her learning something new, practicing gratitude, attempting to become a runner, and—most importantly—eating lots of pizza. ?? Lets all give Davina a big welcome and tell her your favorite pizza topping in the comments. ?? Learn more about her here: https://lnkd.in/dkPi3qPc #WelcomeToTheTeam #SEO #Copywriting #MarketingStrategy #MeetTheTeam

?? Curious about influencer marketing? Meesha had the pleasure of chatting with Cooper Munroe, founder of The Motherhood Inc., in her latest W.E. Talk Podcast episode! ? Tune as they chat about how influencer marketing works—even if Ryan Reynolds isn’t available for your campaign (how is he EVERYWHERE?!). ?? Cooper’s been in the game since 2006, helping brands achieve amazing results by tapping into the power of influencers– without breaking the budget. Here’s why influencer marketing is a game-changer: ??Targeted Reach: Influencers have loyal, engaged followers who trust their recommendations. ??ROI: Companies earn $5.78 for every $1 spent—almost 6X the return! ?? Trust: Influencers build trust with their audience in a way ads can’t. Proof? The Motherhood helped 84 Lumber get 500k engagements, Huntington Bank drive 22k site visits, and Walmart achieve a 9X return on investment! ?? Ready to learn how influencer marketing can work for your brand? Check out the full interview with Cooper and start driving results today! https://lnkd.in/eeg-iTQh . . . #InfluencerMarketing #SEO #BusinessGrowth #WebsiteDesign #WebsiteDevelopment #UXDesign #DigitalTransformation #WebDesignAgency #WordPressDesign #EcommerceWebDesign

If you’re not using video in your marketing strategy, you’re missing out on some huge opportunities. ?? At Redtree, we’re all about building stunning websites, but we’ll be the first to admit it: Video is a game-changer for your business. Here’s why: ?? 16 hours of video are watched online each week, on average. ?? 78% of video marketers report a positive impact on their company’s bottom line. ?? 84% say video is effective for generating leads. ?? 84% of consumers say they’re convinced to buy after watching a brand’s video. ?? 94% of marketers say video helps improve audience understanding of products/services. ?? Social videos generate 1,200% more shares than text and images combined. That’s HUGE. With all that extra attention, video has the power to drive serious traffic to your website and boost your business results. ?? Video is a powerful tool to: ? Share quick tips ? Highlight your brand’s personality ? Build authentic connections with your audience ? Create engaging case studies that showcase what it’s like to work with you Take a look at how we used video to create one of our favorite case studies and give potential clients a sneak peek into our process: https://lnkd.in/eHv2FAB While we specialize in creating websites, we also love helping our clients supercharge the power of their online presence—and video is one of the best ways to do that. . . . #WebsiteAudit #SEO #UX #BusinessGrowth #WebsiteDesign #WebsiteDevelopment #UXDesign #DigitalTransformation #WebDesignAgency #WordPressDesign #EcommerceWebDesign

Ready to hear the biggest digital marketing lie you probably believe? ?? ?? You need a big budget to create great video content.?? Think again! Data shows that most people actually prefer authenticity over highly produced video. ?? With these hacks, you can create videos that make a big impact, without a big hit to your resources. ?? Use natural lighting or invest in a simple ring light. ?? Keep it short and sweet—1–2 minutes is ideal. ??? Add captions so your message lands even on mute. ?? Focus on the value provided in your videos and highlight your brand persona! ?? Try free tools like Canva Video or CapCut to polish your footage. ?? Always give a clear next step, like visiting your website! Remember, the goal is to: ? ?? Drive as much high-quality traffic as possible to your website. ?? Convert that traffic as quickly as possible. ?? Boost your bottom line. That’s why we love leveraging video content—it effortlessly grabs attention, builds trust in seconds, and serves as a powerful tool to inspire your audience to explore further by visiting your website! ?? ?? Have you tried video as part of your marketing strategy? What worked/didn't work for you? Let us know in the comments below. . . . #VideoMarketing #BusinessGrowth #WebsiteDesign #WebsiteDevelopment #UXDesign #DigitalTransformation #WebDesignAgency #WordPressDesign #EcommerceWebDesign

RedTree is #hiring You: ?? We are all geeks in our own rights and fields. If you eat, breath and sleep design we want you to apply. ?? Collaborative ?? Eager to to imagine, play and create RedTree: You will join an award-winning, women-led company that wants you to have a voice at the table. At the heart of our collaborative, process-oriented environment is communication: with each other, with leadership, and with our clients. ?? Not the right job for you? Recycle and share this post. https://lnkd.in/dSFgkT2Y

?? Did you know? Video can increase your website traffic by 157% and boost conversions by 80%! It’s a game-changer for your marketing strategy. Here’s why you should consider video: ? Captures attention faster than any other format. ? Builds trust by showing your brand’s personality. ? Boosts organic reach as it gets shared more often. Covalent has some fascinating?metrics on the marketing benefits of video, including: ? People watch an average of 16 hours of video online every week. ? 78% of video marketers say video marketing has positively impacted their company's bottom line. ? 84% of video marketers say video has effectively generated leads. ? 84% of consumers say they've been convinced to buy something after watching a brand's video. ? 94% of marketers say videos have improved their audience's understanding of their products or services. ? Social videos generate 1,200% more shares than text and images. ?? That's huge. ?? ? With all that added attention, you can start driving serious traffic to your website—and boost your bottom line in the process. Now that you know how powerful video can be, we want to hear from you: What’s your biggest challenge when trying to implement video into your marketing strategy? ??? Vote in the poll and drop your thoughts in the comments! ??