RedRover Sales & Marketing Strategy

Get ready for this amazing presentation at the 10th anniversary of the Develop H.E.R. Women’s Summit hosted by the Junior League of Memphis.?Join Lori Turner-Wilson’s session “Mission Possible: How to Lead Teams to Predictable, Powerful Outcomes.” Register ??: https://developherws.org/

Life has a funny way of bringing us full circle. This week I was reminded of a keynote I delivered at a Girl Scouts of the USA conference some time ago—an organization that fundamentally shaped who I am today. As I stood at the podium, I couldn't help but reflect on the shy 9-year-old Brownie from Troop 169 who would have been terrified at the thought of addressing a room full of people. That little girl—painfully introverted and "less than thrilled about being required to interact with others against my will"—had no idea how the Girl Scouts would transform her life. (Yes, that's me in the beanie.) My first cookie sales attempt was from my driveway. The results? Let's just say they were humble. But a weekend trip to the hardware store with my dad sparked a question that would change everything: "Why can't I sell here instead?" That simple location change taught me invaluable lessons about supply, demand, and finding your audience. My cookie sales skyrocketed—and more importantly, I found my voice. Emboldened by this success, I organized a neighborhood dog show (ironically, while battling a significant fear of dogs). I identified talent, set price points, created handmade flyers, and recruited friends as distributors. Total profit: $13. But the seeds of entrepreneurship had been planted. The unexpected path: Looking back, it's remarkable how those early experiences shaped my future. The Girl Scouts taught me: - The art of the elevator pitch - The power of storytelling - Resilience in the face of rejection - The critical importance of location in business Those lessons carried me through to my current role as CEO of RedRover Sales & Marketing Strategy. And yes, both public speaking and dogs—once my greatest fears—are now central parts of my professional and personal life. To anyone feeling hesitant or afraid...the skills that feel most uncomfortable to develop are often the ones that unlock our greatest potential. I'm forever grateful for the strong female role models and organizations that pushed me beyond my comfort zone. What fear might be standing between you and your future path? Sometimes our greatest challenges hold the key to our most meaningful opportunities. #CareerJourney #GirlScouts #Leadership #PersonalGrowth #Entrepreneurship #Marketing

Judith Germain speaks to Lori Turner-Wilson about disrupting the marketing industry. Key Takeaways - Lori advocates for data-driven, outcomes-focused B2B marketing with guaranteed ROI - Market research is key to predictable marketing results, now affordable for mid-market companies - Lori's "12 Battles Framework" helps companies shift mindsets to achieve marketing predictability - Differentiating your brand in a crowded market requires ongoing competitive analysis and agility You can listen to this episode on your favourite podcast app or platform. To find out more about this episode or listen via your browser then you can check out the magazine article here: https://lnkd.in/dCF_GWs2