rediem

brilliant campaign by Glossier, Inc. This morning, on the way to a Nik Sharma meet up, I was pleasantly surprised by a model wearing the #glossier signature pink jumpsuit handing out roses and perfume samples by the Spring St subway ?? ?? such a strategic in-person activation to promote their fragrance - the QR code led to a sales page to purchase a full-size bottle. to stay relevant these are the kind of creative IRL activations brands should embrace this year. Bonus: use rippl rewards to track engagement from your omnichannel campaigns, gamify them, and make them super social ?? #customerengagement #marketingstrategy

the secret tea to Starbucks Loyalty… ? how does Starbucks keep you coming back for more? we’ve broken it down so you don’t have to: 1?? personalized rewards: Starbucks’ Starbucks Rewards tracks customer preferences and spending, offering personalized perks (like free birthday drinks or tailored offers). this creates a sense of individualized attention and value. 2?? ease of use: with a simple app that integrates payment, rewards tracking, and ordering, customers can easily accumulate points and redeem rewards, driving repeat purchases. 3?? tiered benefits: Starbucks rewards customers for their frequency and spend, with tiered benefits that encourage long-term engagement and higher spend per visit. 4?? emotional connection: the app fosters a relationship, with customers feeling like they're a part of something exclusive and valued. this goes beyond transactional loyalty to emotional loyalty. but here’s the thing—you don’t need to reinvent the wheel to have an effective loyalty program. ?? with customizable platforms like rediem, brands can create tailored experiences without the heavy lifting of building a loyalty system from the ground up. with rediem, you get: ?? fully customizable loyalty programs that fit your brand’s voice and needs. ?? tools to engage and activate your customers in a way that feels natural to them. ?? real-time data to track customer behavior and optimize your program on the fly. why build your own from scratch when you can have a proven, flexible solution that drives results? #purposedrivenbrands #customerengagement #brandloyalty

why customer activation > customer acquisition brands spend millions on ads to acquire new customers… but what if they invested just as much in activating the ones they already have? ?? your existing customers are: ? more likely to buy again ? cheaper to engage than acquiring new ones ? your best word-of-mouth marketers at rediem, we’re helping brands shift from just acquiring to activating customers through purpose-driven loyalty. want to see how? join the waitlist. https://www.rediem.co/form #purposedrivenbrands #customerengagement #brandloyalty

if you’re looking for a viral marketing strategy, BéIS has got you covered ???? #beis #viral #brandactivation #omnichannel #marketingwins

to or not to celebrity… big-name endorsements can be a game-changer—or a costly distraction. on one hand, a well-matched celebrity can boost credibility and reach, like Dr. Squatch's recent partnership with Sydney Sweeney as their “Body Wash Genie.” it was unexpected, on-brand, and got people talking. on the other hand, you get the "Vampire Effect"—when the celebrity overshadows the brand itself, resulting in an inauthentic brand experience. we love SURREAL Cereal's approach. they skipped the A-list endorsements and found everyday people with famous names instead. for example, Dwayne Johnson (a bus driver), Serena Williams (a student from London), and Michael Jordan (just a normal bloke) all love Surreal. the result? a viral, highly memorable campaign highlighting REAL customers. so, what’s the better move? it depends. the key isn’t just the name—it’s whether the story feels fresh, aligned, and authentic. which side are you on? is star power worth the price, or are real customers the real MVPs? #loyalty #marketingtrends #celebrity? #brandcommunity #marketingwins

the loyalty metric most brands ignore: IMPACT. but not viv for your v. most brands track purchase frequency, churn, and AOV. but what about the metric that actually moves the needle for real change? ?? at rediem, we believe loyalty isn’t just about transactions—it’s about getting involved with the brand's mission: ? how many customers take action for a cause through your rewards program? ? how much carbon offsetting, donations, or community support does your loyalty program generate? ? can you measure the individual's contribution to your overall mission? rediem’s platform provides real-time impact metrics so brands can see exactly how their rewards drive social and environmental good. our customer viv for your v shows how it's done ?? #loyaltymarketing #impacttracking #purposedrivenbrands

loyalty is evolving… are you keeping up? ?? brands today aren’t just competing for customers—they’re competing for connection. And that’s exactly what we’re diving into on rediem’s Substack. ?? hot takes on the future of loyalty ?? insider strategies from top brands ?? trends that will make you rethink rewards if you love our conversations on LinkedIn, you’ll want to be there. ?? follow us here: https://lnkd.in/gMFFEWb5 #loyalty #marketing #brandcommunity

outdoor brands + community platforms = match made in heaven. Deckers Brands's Teva is the most recent brand to join Strava’s collection of health, fitness, and outdoor apparel brands, including HOKA, CamelBak, and even Chipotle Mexican Grill… Sarah Carter of Teva explains in Modern Retail that the goal is two-fold: 1) reach its existing community of Teva fans who already use the Strava platform and 2) diversify away from being so heavily invested in Facebook and Instagram. one of Teva’s first campaigns, “For Playground Earth,” is a roster of 10 athlete ambassadors who will post pictures and videos of themselves running, hiking and exploring on Strava’s social media feed. why this is so smart: instead of just selling products, Teva is tapping into brand-aligned experiences. partnering with Strava isn’t just marketing—it’s building a deeper emotional connection with its audience. now, imagine taking it further: what if all UGC was rewarded with points for discounts, free gear, sweepstakes, donations to outdoor causes, or exclusive experiences? ?? that’s how you turn customers into true brand advocates—not just buyers, but engaged community members. read Julia Waldow's piece here: https://lnkd.in/eXg4umSY #community #strava #fitness #outdoorsbrands #brandloyalty

we couldn’t have said it better, Katie Welch! ?? in her recent interview with Marketing Dive, Katie shared, “True loyalty will come from the experiences where people feel valued just beyond a purchase… I really believe any brand can do this.” Rare Beauty is setting the standard for what it means to build an authentic brand community—because, as Katie puts it, that’s why you exist ??♀? for brands looking to deepen community connections and make loyalty feel more human—let’s talk. and read Katie's interview here: https://lnkd.in/ec2UCy-i #brandloyalty #communityfirst #marketingwins #rarebeauty

making mixtapes is not exclusive to 80s-themed romances anymore ?? brands are curating playlists like it’s their love language—because, in a way, it is. music creates emotion, builds identity, and for brands, it’s a direct line to culture. take Califia Farms. their latest project, "The Green Album," isn’t just a vibe—it’s a mission. ?? every stream = a tree planted with One Tree Planted. talk about music that grows plants…literally. from NYX Professional Makeup's NYXTape to Mastercard's 'Priceless' album, brands are using music to create deeper connections. in a world where attention is scarce, a great soundtrack might just be the loyalty play that sticks. does your brand have a playlist yet? ?? drop the spotify link…? #brandmarketing #musicmarketing #loyalty #sustainability