Redefine Marketing Group

Quality content isn’t just about words—it’s about strategy, research, and precision. That’s why 90% of our content requires no major revisions—we get it right the first time. From in-depth research to strategic execution, every piece we create is designed to drive results, engage audiences, and align with business goals. When you work with us, you’re not just getting content—you’re getting well-researched, high-performing, and strategically crafted work that delivers from the start.

Should your business focus on seasonal trends or timeless content? ???? Discover the pros & cons of seasonal vs. evergreen content and how to strike the perfect balance for long-term success. https://lnkd.in/gg_K_EYZ

Meet Miranda Perry, our powerhouse Content Marketing Specialist! With a passion for storytelling and a sharp eye for strategy, she crafts compelling content that drives results. Get to know Miranda and her journey at Redefine Marketing Group! ??? https://lnkd.in/gf99RdzT

Last week, we had an incredible time at Glendale Tech on Tap, diving into the future of search with Generative Engine Optimization (GEO)! ?? We explored how AI-driven search engines like GPT and Perplexity are reshaping organic visibility, conversions, and content strategies. From real-world data showing AI search driving up to 6% of conversions to key tactics like listicle SEO, optimizing for AI-generated results, and leveraging third-party reviews, we broke down how businesses can stay ahead in this evolving landscape. Huge thanks to everyone who joined the conversation—let’s keep pushing the boundaries of search together! ??

For over a decade, Google has maintained a near-monopoly on search, commanding around 90% of the market share. While legal challenges aim to dismantle this dominance, user choice may prove to be the ultimate disruptor. A recent survey by Future revealed that 27% of respondents have recently opted for AI tools over Google for their search needs. Although Google's monopoly remains largely intact, we may be witnessing the early adopter phase of AI search. As these tools evolve and improve, we could see a significant shift across various demographics in the coming years. The rapid emergence of AI-powered search engines and research tools raises an intriguing question: Why has a single engine dominated the way nearly 90% of people find information online? As companies rush to integrate AI into their products, we're seeing a diversification of search options that could reshape the digital landscape. At Redefine Marketing Group, we primarily base our data and strategy on user behavior on Google, as it remains the predominant source of online information. However, a future where multiple tools contribute to information discovery presents both challenges and opportunities. Potential Benefits of Increased Competition: Enhanced user experience Greater transparency from search providers More choices for businesses and consumers As the customer search and research process shifts towards AI, content creators and marketers must adapt. Here are three tips for staying ahead of the curve: Test AI representations of your business: Utilize the AI search tools that people are using to understand how your business is portrayed. Experiment with new search tools: Familiarize yourself with various AI search platforms to understand the user experience they offer. Enhance your overall online presence: Remember that AI is trained on internet-wide data. Conversations about your business across platforms will influence AI search results. While Google's desktop search market share has declined to 78.83% as of January 2025, with Bing rising to 12.23%5, the overall search landscape remains dynamic. Google still dominates mobile search with a 93.88% market share4, indicating that the transition to AI search may be gradual and vary across devices and demographics. As we navigate this evolving digital ecosystem, businesses must remain agile and open to new search paradigms. The potential shift from a single dominant search engine to a diverse array of AI-powered tools could democratize information access and create new opportunities for digital marketing strategies. By staying informed about these trends and adapting our approaches, we can ensure that our digital presence remains strong, regardless of how users choose to search for information online.

With constant updates and changes, keeping track of Google’s algorithm shifts is crucial for maintaining your SEO strategy. Our running list of updates ensures you’re always informed—whether it’s a recent rollout or a past update that still impacts your rankings. Don’t let algorithm changes catch you off guard. Check out the full list and keep your strategies aligned with Google’s latest moves. ?? Explore the updates here: https://lnkd.in/gMw75TGC

When Reliability Solutions partnered with us, their goal was clear: enhance social engagement, drive qualified website traffic, and create a stronger digital footprint. Through a tailored digital marketing strategy, we helped them achieve measurable growth across key areas of their business. Here’s what we focused on: Strategic Social Campaigns – Crafting engaging content that resonated with their audience. Data-Driven Insights – Leveraging analytics to refine targeting and messaging for maximum ROI. Holistic Collaboration – Aligning goals across teams to ensure seamless execution and measurable outcomes. The result? Increased engagement, improved traffic, and a revitalized digital presence that aligns with their long-term business goals. Curious about the details? Check out the full case study and see how our approach delivered impactful results.

Join us next Wednesday as James Warren Taylor, Marketing Strategist at redefine, explores how AI is transforming information discovery for users and how businesses can leverage AI tools for lead generation at Glendale Tech Tech on Tap series. We’ll break down how AI is reshaping search behaviors, optimizing content for AI-generated results, and using AI tools for lead generation. ?? What you’ll learn: ? How AI is reshaping search & why GEO matters ? The impact of AI-generated search results on visibility ? Why shouldn't necessarily be afraid of AI-written content ? How Bing’s partnership with OpenAI is changing search ?? Don’t miss out—register here: https://lu.ma/nje74eik

Content is at the heart of every successful digital strategy. Quality content doesn’t just inform—it connects, inspires, and drives action. At Redefine Marketing Group, we craft content that resonates with your audience, boosts your reach, and delivers measurable results. Whether it’s blog posts, social media, or long-form articles, our content marketing services are designed to amplify your brand’s voice and help you achieve your business goals. Let’s redefine your content strategy and make an impact together. ?? Learn more: https://lnkd.in/gaEV5VQs

?? This Valentine's Day, let's talk about one of the most important relationships in digital marketing: UX & SEO. When User Experience (UX) and Search Engine Optimization (SEO) work together, magic happens. A seamless UX keeps users engaged, while strong SEO ensures they find your website in the first place. At Redefine Marketing Group, we dive into how these two strategies can elevate your site’s performance and build lasting connections with your audience.