RED C Research

RED C are very happy to have been shortlisted for an amazing "eight" Marketing Society of Ireland Research Excellence awards this year. With over 60 entries to the awards, getting shortlisted is a real achievement in itself, so congrats to everyone who made the list. A big shout out to the all the hard working staff at RED C Ireland that have supported these nominations, and to our amazing clients that partnered with us on such interesting projects, Irish Life, AIB, RTE, TAM Ireland, Irish League of Credit Unions, Department of Foreign Affairs, Ireland, and the Department of Transport Good luck to all the nominees for next Friday when the awards are handed out. Sinead Mooney Ciara Reilly Conor Murphy Bryan Cox Ciara Clarke Sarah Hargaden Aoife Marron Sara Eslami Alecsandra Fulga Geoff Tucker Robin McGhee Colm O'Reilly Lorcán Hanlon Sarah Murphy

Research in partnership with the Irish Postmasters Union highlights how post offices serve as an integral part of communities, with 4-in-5 regarding them as essential to the community social infrastructure. It also highlights strong support among young people, with over 4-in-5 adults aged between 18 - 34 believing their community would be worse off without a post office. Read more below: #SeeMoreClearly #MarketResearch

AI continues to be seen as a crucial technology, however upskilling is needed to capitalise. Be sure to check out the latest thoughts among Ireland's leading marketers when it comes to?their business needs, especially with the current demands for AI. Ciara Clarke Colm Finlay #SeeMoreClearly #MarketResearch #AI

With this week being International Fraud Awareness Week, recent survey for Bank of Ireland highlights that almost half of Irish adults have been exposed to scam adverts online featuring well-known personalities and politicians. Read more below. #SeeMoreClearly #MarketResearch

Our very own Richard Colwell, President of the WIN | Worldwide Independent Network of MR & OP was invited to present at the recent #SEMPLConference by fellow WIN Member Janja Bozic Marolt, CEO of Mediana in Slovenia, to showcase the the work RED C has conducted in conjunction with Amplified Intelligence and TAM Ireland, showing the importance of measuring and understanding "attention" in media and campaign planning. SEMPL is an annual media and marketing conference held in Slovenia, covering markets across Central and Southeastern Europe. The event includes world-class speakers and influential brands, with over 1200 marketing, media, and communications leaders in attendance. #SeeMoreClearly #MarketResearch #SEMPL #MRXCommunity #MRX

Recent research in partnership with KPMG Ireland on their Next Gen Retail Survey reveals almost 3-in-4 expect Christmas shopping to be significantly more expensive this year. Find out more below. #SeeMoreClearly #MarketResearch

Check out recent article from director Ciara Reilly where she delves into how this year’s Effie winners measure up on key effectiveness metrics like Fame, Creativity, and Emotional Response. #SeeMoreClearly #MarketResearch #EffieAwards

Yesterday, our colleagues at RED C Research had a fun and challenging afternoon of team building at Incognito Escape Room in Dublin! ??? Let’s just say that some could have a very successful career in private investigation while others may be sticking to the day jobs.?Thank you to all our colleagues for getting involved and having a bit of a laugh – looking forward to the next one. #TeamBuilding #REDCTeam #EscapeRoomAdventure #DublinEvents #Collaboration #ProblemSolving

For the second year running, we were delighted to get the opportunity to collaborate with IAPI - Institute of Advertising Practitioners in Ireland and test the #Effie award winning creatives on our DIY Ad Testing platform, RED C Direct. Sharing results at the recent #Effies showcase in the beautiful ESB building, we were able to highlight that not only were the Effie winners’ campaigns effective, but so too were the creatives that accompanied them with all ads tested scoring significantly above RED C Norms on Fame, Creativity, Emotional Response and Distinctiveness.??Congratulations?once again to all winners. #SeeMoreClearly #MarketResearch #EffieIreland IAPI - Institute of Advertising Practitioners in Ireland Charley Stoney Ciara Reilly Richard Colwell ESB ALONE Allianz Vodafone Department of Justice PhoneWatch FBD Insurance Tourism Northern Ireland Cadbury UK Sky Health Service Executive EBS d.a.c.

The RED C Consumer #SustainabilityMonitor, carried out in both the ROI and the UK, highlights some intriguing differences in sustainability attitudes and behaviours between Irish and UK consumers. Take a look at the key insights below. Full report available here: https://bit.ly/3YCiKci #SeeMoreClearly #Sustainability #MarketResearch