Red Banyan

In a groundbreaking first, cancel culture and its core elements are clearly defined, and a convincing case is made against this fundamentally un-American practice. The Cancel Culture Curse is available for purchase NOW. Evan Nierman Mark Sachs #cancelculture?#publicrelations?#socialmedia https://lnkd.in/egrMPcVt

This week’s Red Banyan Spotlight is on Nikolaj Leszczynski , whose expertise in media strategy played a crucial role in the successful launch of Protector. "Before introducing Protector to the media, we first had to establish their spokespeople. We selected CEO Nick Sarath and Protector Jim as the faces of the brand. From there, I media-trained both of them, ensuring they were prepared to engage confidently with reporters," says Nikolaj. "Throughout our engagement, I’ve supported Bobo by preparing Nick and Jim for interviews—drafting in-depth media briefing packets with key talking points to keep their messaging sharp and effective. I’ve also been the point person for coordinating press inquiries, making sure every opportunity is handled smoothly." Behind every successful launch is a seamless media strategy. Huge shoutout to Nikolaj and the team for ensuring Protector’s spokespeople were prepared and every media opportunity was maximized!

Red Banyan’s own Senior Director, Kara Schmiemann, was recently featured in a Fox News Media article, providing expert insight on Alec Baldwin’s latest attempt at a rebrand. Her analysis sheds light on the challenges of reputation management in the public eye. "In Alec Baldwin's case, we're not talking about a poorly worded remark, we're talking about life and death, and coming back from something like this is not easy to navigate," said Kara. Read the full article here: https://lnkd.in/eDWYQ79Q

On this International Women’s Day, we want to take a moment to recognize and thank the incredible women who drive our success every day. From leading strategic initiatives to shaping impactful narratives, their dedication, talent, and leadership inspire us all. To the women of Red Banyan—and to all the amazing women making a difference in PR and beyond—we appreciate you today and every day!

Crisis communication takes commitment, accountability, and strategy—and Account Manager, Sara Lattman embodies all three! As key member of our crisis communications team, she consistently delivers smart, strategic solutions while keeping clients informed and prepared. Her dedication to excellence and ability to navigate high-stakes situations make a real difference every day. Thank you, Sara, for all of your hard work!

Imagine summoning elite protection at the tap of a button. The Protector app makes it possible, revolutionizing personal safety with protection from trained military, law enforcement, and special forces personnel. Bringing a disruptive protection solution to market wasn’t easy, but Red Banyan helped Protector break through the noise, landing top-tier media coverage and skyrocketing downloads. Want to know how we did it? Read the full blog here: https://lnkd.in/eFKRnNVZ

Today we celebrate Robbin's 10 year #Banniversary! A decade of dedication, leadership, and wearing just about every hat imaginable—Robbin has been an integral part of Red Banyan from the very start. As our Chief People Officer, she’s the heart of our team, always making sure we’re supported and empowered while handling a lot of details behind the scenes! Robbin, we truly don’t know what we’d do without you! We’re so grateful for everything you do. Here’s to 10 incredible years—and many more ahead! #RedBanyan #WorkAnniversary #ThankYou #PR

Everyone is buzzing about the Oscars tonight and the controversy surrounding actress Karla Sofía Gascon's attendance after her troubling social media activity. Our CEO and communications expert, Evan Nierman, weighed in on the issue from a PR perspective. Listen to his thoughts:

This week’s Red Banyan Spotlight is on Bobo Liang, who led the charge in launching Protector with a disciplined PR approach that delivered strategic impact. “As the account lead, I immersed myself in all things private security, personal protection, and Protector. From crafting the brand narrative to leading the launch strategy, our team built Protector from the ground up—resulting in a media frenzy that drove 97,000+ downloads in a week, with a third happening on day one," says Bobo. "The secret? We nailed the brand foundation first—core messaging, brand narrative, and strategic media relationships—then leveraged internet trends to make Protector go viral. The result? Top-tier press, nonstop media demand, and an influx of partnership and investment inquiries. This is what happens when strategy meets execution." Strategic messaging and smart execution make all the difference. Huge shoutout to Bobo and her team for leading the way!

As scrutiny on major law firms grows, our CEO, Evan Nierman, was quoted in Bloomberg Law, highlighting the need for proactive crisis management: “What smart organizations understand is the best time to combat a crisis is before you have one,” said Evan. As the legal industry faces increasing political and media attention, strategic communication and preparedness are more essential than ever. At Red Banyan, we specialize in guiding organizations through complex crises, ensuring they stay ahead of the narrative. Read More: https://lnkd.in/eJPQpUUH