AB testing & CRO

AB testing and how it's done

AB testing is done when there are two very similar versions of something but only a couple of things are different. The test is done by keeping one test a constant variable and then having your variation of the constant be the other test. you then take the results from the test and determine if the constant variable is better or if the new variation of the variable is better. in our case for digital marketing, we would be looking at websites or web pages and comparing the normal home screen to a new variation of that same home screen and seeing which one customers like/ engage with more. AB testing's main focus is to track and see what works best for your company.

CRO and how it is used

CRO is used mainly for the purpose of growing a company due to the fact that its used to bring in more visitors and customers. the process of CRO can be calculated by taking all the websites conversions and dividing them by the number of sessions that occurred.

How are they different

AB testing and CRO are fairly similar but they differ due to the fact that Ab testing is only part of the process of CRO but the CRO process is a much deeper more thorough version of AB testing

Companies that use AB testing & CRO

companies like Facebook, Coca-Cola, google, bing, and travel agencies like booking.com use different experiment testing on a daily basis. Mainly any major company in the world is going to use some sort of testing due to the fact that they can afford it and that they have to do the tests to stay at the top of the game.