Recovery.com

How to build a great brand as a behavioral healthcare provider: Be disciplined about treating who you know you can help. When you can't provide the right treatment, make a referral. Think about this: You're dealing with a challenging behavioral health situation with a loved one. You don't know what to do. You don't have a coach, a guide, or a companion. You call a business out of the blue. They ask good questions, seem credible, and gather information. Then, instead of saying "we can help you," they say: "We're not the right fit. But we have another provider we work closely with that specializes in your problem. I want to make an introduction." How do you feel about that brand when the person you're getting help for has a positive experience? It's huge. These people took the time to understand your problem. They didn't suggest any remedy. They just listened, then said, "We can't help you. However, I'm going to connect you with the best people who can." Your brand is strengthened. Over time, that comes back to you. This is just good business. This is the way good business has always been done.

In the early days of Recovery.com, international travel was a big part of my job. I was regularly meeting with treatment centers and partners around the world. Our U.S. business has grown significantly since then and we've built a great international sales and customer success team, led by Jaco Coetzee LCCM. But I've missed that face-to-face connection with our global partners, as well as the creative spark and mental stimulation that comes from international travel and collaboration. So it was such a privilege to attend the Lee FitzGerald event in London earlier this month and spend time with some amazing people doing great work in the field, many of whom are our customers. Some highlights included: - catching up with Meena Lavender and Ameet Braich after more than 5 years - dinner with Darren Rolfe and his team - spending time with Giles Fourie again after his recent visit to our Madison office and hearing about the continued growth and impact of White River Manor - meeting Maeve Ryan for the first time (hoping they do a Netflix series called "Maeve in London," I would watch) - talking about the India market with Martin Peters - catching up with Manuel Mu?oz and meeting Mario Gonzalez Pickering and hearing about their growing addiction treatment marketing agency - briefly seeing Malek Yassin and Fiona Y. (always a pleasure!) There were many more connections made and highlights, but probably the top highlight for me was hearing our own Robb Schuler speak from the heart about his story and his passion for ethical addiction treatment marketing. Hope to do this again soon!

The best behavioral health providers have a simple philosophy: a rising tide lifts all boats. What this looks like in practice: → They know their specialties inside and out → They're not afraid to make referrals when they're not the right fit → They prioritize patient care, not meeting a quota Let me break it down: Say a provider specializes in treating middle-aged men with co-occurring depression and alcoholism. An adolescent with cannabis use disorder calls. What do they do? The best providers make a warm handoff to a center that specializes in adolescent care. No hesitation. This is worlds different from centers that accept anyone they can get insurance to pay for. You see this a lot with in-network providers, and let me tell you — it's dangerous. Behavioral health isn't a one-size-fits-all game. It's about specialization. The great providers know this. They focus on what they do best and refer out the rest. That's what separates them from the pack. It's not just about ethics — it's about outcomes. When you treat the patients you're best equipped to help, everyone wins.

?? Exciting News! ?? We are thrilled to announce that our CEO, Ben Camp and our Vice President of Business Development, Robb Schuler at Recovery.com will be joining me at the Lee FitzGerald 14th Annual Addiction Workshop in London next month! Ben and Robb's presence underscores our commitment to our International clients and our dedication to making a positive impact on a global scale by being the best resource on the internet, that connects people to quality treatment providers. We are looking forward to seeing all our friends and colleagues at Lee's! #AddictionAwareness #Leadership #Community #Workshop2024

Going to treatment is full of unknowns, and one of the biggest is this: What’s it actually like inside? People want to see photos of the places they might go. It’s about feeling safe and knowing that the environment is trustworthy — even before you step through the door. The reality is that many treatment centers don’t have much of an online presence, and for someone searching for help, that can be a barrier. A simple but powerful part of our mission is to change that by getting photos of treatment centers and making them accessible on our platform. Our in-house research team is constantly scouring the web, reaching out to facilities and sometimes even going on site and taking photos of centers. Because when people can see what’s behind the door, it makes the path to recovery a little less daunting.