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Marlon du Toit’s powerful story of young lions chasing an old buffalo will leave you thinking twice about the power of storytelling—details matter! ???? #SonyAlpha #WhyWeShootMea

Ever had everything go wrong in an interview? Tumelo Mogale shares how a mic failure turned a Sho Madjozi documentary into a stressful challenge ???? #SonyAlpha #WhyWeShootMea

Gear talk with Brionne Olsen! Learn how he balances top-tier content creation with staying budget-conscious ???? #SonyAlpha #WhyWeShootMea

Manual focus is a filmmaker's best friend—but autofocus? It’s got its moments too. Jorrie van der Walt talks about finding the perfect balance ???? #SonyAlpha #WhyWeShootMea

Speed, precision, and tracking like never before! Juan-Louis Naudé reveals how the Sony A1 Mark II changed the game for fast-moving action shots ???? #SonyAlpha #AI #Filmmaking

Mohamed Sami’s approach cuts through the noise—telling real local stories with respect for the environment ???? #SonyAlpha #WhyWeShootMea

AI’s rise is inevitable, but will it replace human creativity? Chándré (@throughthelookingdre) shares his thoughts on why he’s keeping his creative power—and camera—in his own hands. #studentlife #photography #riseofai #sonyalpha #whyweshootmea

The one thing you never want to happen on set? A mic failure during an important interview. Tumelo Mogale talks about the frustration of fixing the audio chaos ???? #SonyAlpha #WhyWeShootMea

Amani Alshaali talks about how the stories of others spark her creativity #SonyAlpha #WhyWeShootMea

Not just a photo, but a story. Marlon du Toit shares how even the smallest details can spark big reactions in the world of wildlife photography ???? #SonyAlpha #WhyWeShootMea