Really Good Emails

Calling all #emailgeeks in #austintexas! Justine Jordan and I are cohosting Really Good Emails Unspam Single Slice: Austin Edition! Come hang out with us at Cosmic Pickle on December 3rd from 6-9pm! IT'S GONNA BE A RAD TIME. You can sign up here - https://lnkd.in/gfKGH7EY SEE YOU THERE! #austin #martech #texas #email #emailmarketing #emaildevelopment #transactionalemail

There's something just so satisfying about watching the rise and fall of category searches on Really Good Emails over time. You can see how fast Black Friday shot up in the top 10 as early as August, dominating searches over the past month and continuing to grow. Also, interesting to note is the rise of "Gift Guide" making its debut into the Top 10 at the end of October. We typically don't see this until around Thanksgiving in prior years.

Bocce ball. Email Geeks. Free drinks and food. Need we say more?

So I guess we're going to be presenting stuff. Join us if you like to be trendy.

Email O’ Limb Pics. Let the celebrations begin. Every couple of years we see email creators demonstrate how to use their limbs when showing off a product. We salute them. With our limbs. And our words. Years of training go into this. Or maybe no training. All we know is that these campaign pictures are inspiring (except one or two that just slid over the line at the end.) #emailmarketing

Maybe you have a cool team-building exercise where you do trust-falls. But do these include you taking your shirts off? I am pretty sure that HR would disapprove... unless they were the ones promoting it in the first place. Here's what we learned last week when pictures of our "team bonding" activities surfaced online (and what we plan to do with them). #TeamBuilding #SunsOut #EmailMarketing

We'd like to publicly apologize for last week's email. We made some enemies. And that's not good because these enemies know much more about the law than we do. Anyways, the moral of the story is to keep your legal team happy. And maybe not call their emails boring. #emailmarketing

We super-glued our team's bums to their chairs in a room without sunlight for ten years and told them to collect as many beautiful emails as possible. Their jeans are ruined but we now have over 15,000 in a massive swipe file called "Really Good Emails." It's got everything. Seriously. Want in on this behemoth database? We're giving away access for free. There are two methods to get it: Method 1 needs: 1. A human face. 2. 8 glasses of water. 3. A unicorn horn blessed by a talking woodland creature. 4. A geospatial tracking unit for multidimensional time travel. 5. The skills of all the characters from Ocean's Eleven. 6. A LinkedIn account (doesn't even need to be yours) to like, follow, and comment on this so that we can boost this post "organically." Method 2 needs: A browser that can go to our website called ReallyGoodEmails(dot)com. Method 2 is way easier, but we won't stop you if you have all the stuff for Method 1.

Well, this is embarrassing. At RGE, we like to track stuff. Because that's what email people do. We track subscribers. We track unsubscribers. We track emails added to RGE. We track what emails are popular on our site. We track our phones when we leave it in a stall after using it to track things while we were in that stall. But we really wish we didn't track our announcement last week. Now we have to figure out things to make up for it.

FOR KIND-OF-IMMEDIATE RELEASE A Decade of Mediocrity Triumphantly Culminates in Acquisition Silicon Valley, CA – Today marks a milestone (hopefully a historic milestone) as Beefree.io, known for its relentless pursuit of email creation, officially announces its acquisition of Really Good Emails, LLC (also known as RGE and way easier to write for this press release). RGE is a strangely popular email inspiration site that’s been online for a decade and was often referred to as “the only place to get email ideas because no one else with a life would truly spend their free time curating emails.” After an arduous 10-year saga of cataloging over 15,000 emails, founders Matthew Smith, Mike Nelson, Matt Helbig, and Matthew Cook of RGE have finally decided to learn what "real hobbies" look like instead of using their nights and weekends building features, running the site, and launching events. By joining Beefree.io and having resources at their disposal, they can now do the things they always dreamed of doing with someone else’s cash and employee base. “We’ve been plugging away at this thing for so long, our children started referring to RGE as ‘dad’s favorite kid’,” jokes Mike, who recently discovered his son’s name is not Buddy, but actually Max. Smith, who launched the site in 2014, chimed in, expressing his elation over the acquisition: “I’ve been told there are ways to have human relationships that don’t involve email — I’m interested in exploring this brave new world.” His girlfriend agreed, having to appeal to him with CTAs to get him to take action on anything. This acquisition is not just a new chapter for the founders, but a brave new world that involves thwarting red-tape processes, pranking legal reviews, and tearing down corporate ladders in classic RGE style. Unfortunately, Beefree, already being fairly anti-corporate, takes all the fun out of these ambitions. “I’m just excited that there will be another group of people to take the blame for once,” added Cook. Further excitement will ensue as RGE taps into Beefree’s technology team, making the whole inspiration-to-creation flow an enjoyable and satisfying experience (finally!) Beefree’s CEO, Massimo Arrigoni, stated, “We are thrilled to bring Really Good Emails into the fold. Their track record of sustained mediocrity is just the kind of challenge we relish. Plus, their software, like ours, occasionally works and has attracted millions of email creators, which is a nice bonus.” The deal, which closed on April 15, 2024, will bring the two companies together to integrate their user bases and platforms. There will also probably be some use of AI in the future, as a way to appease the robot overlords preemptively. The founders (and their families) look forward to their next big adventure: having lives. (What a novel concept.) For instance, Matt Helbig, new to Los Angeles, discovered a new sunscreen for people who've not been outside in 10 years. Apparently, it's SPF 100(to the 10th).