Ready Set

TikTok's U.S. future is uncertain, but advertisers are doubling down anyway; ad revenue is projected to soar 40% to $33B in 2025. Here’s how marketers can capitalize ?? Inside this issue: ?? Four core pillars of high-performing TikTok ads ???? Lessons from one ad that nails all of them ?? The news you need to know from the social sphere Get the vision below.

We’ve delivered 243 unique creative concepts to clients so far in 2025. These three performed the best. Let's break down what made them shine. Inside this week's edition: ?? A breakdown of our top-performing ads of the year (so far) ?? Actionable takeaways to inspire your next creative win ?? The news you need to know from the social sphere Get the vision below.

Where's the digital advertising industry headed? Ready Set's senior leadership recently sat down to talk about it. Here are our predictions... In this week's issue of Funnel Vision, you'll find: - The 5-year trends that will define advertising and marketing - What you can do now to advance your brand (and career) - How to use a classic copywriting framework to create modern hit ads Let's get the vision ??

What can potatoes, AI career coaches, and drinking on the job teach us about impactful advertising? Quite a lot, it turns out. In this week's issue of Funnel Vision, we unpack: ?? The psychology behind the most memorable Super Bowl ads of 2025 ?? Actionable insights any advertiser can apply—regardless of budget ?? How to efficiently repurpose Meta ads for YouTube Get the vision below.

Creative fatigue is one of the biggest stiflers of ROI. Here's our data-backed approach to keeping your ads fresh and performance climbing ?? In this week's edition of Funnel Vision, you'll get: - Tips and tactics for keeping your creative fresh - The answer to how many concepts you should be running - How long you should let creatives run before analyzing Plus: the news you need to know from the social sphere and lessons from our ad of the week. Ready to get the vision?

2/3rds of advertisers fail to meet basic best practices for video ads. These four tactics—that are very actionable AND rewarded by Meta's algo—can put your performance creative ahead of the pack. In this week's issue of Funnel Vision, you'll read: ?? How to make video ads Meta’s algo will love ?? The news you need to know from the social sphere ?? Actionable lessons from the ad of the week Get the vision below.

Move over, Grammys—we couldn’t be more excited to announce the winners of the Ready Set Q4 Core Value Awards! ?? At Ready Set, our core values aren't just words on a wall—they're the principles that guide everything we do. Please join us in congratulating this quarter's outstanding recipients! ?? ?? Solve the Harder Problem –?Damián Guerrero & Lucía Casado ?? Be Direct, Be Egoless –?Pablo Berardinelli ?? If It Is To Be It Must Come From Me –?Javier Devincenzi ?? It Will Be OK –?Sofía Abadi ?? #GetBetter –?Jennie Karrer & Guadalupe Sierra Each of these awesome Ready Setters embody our core values in their own unique way. They inspire us, challenge us, and make us better—each and every day. Thank you for showing us what these values look like in action ??

Big creative swings can feel risky with today's complex ad rules. But there’s risk in playing it safe, too—stale campaigns and stagnant growth. What if you can have your cake and eat it, too? ?? In this week's Funnel Vision, we reveal how to create scroll-stopping UGC ads that convert AND keep legal happy. Inside you'll discover: ? 5 tips for making UGC ads that crush (& keep you out of the hot seat) ?? Why testimonials are your secret weapon (and how to use them correctly) ?? Insights from a top ad that turned a viral trend into a 31% thumbstop rate Learn how to make UGC ads that are creative, compelling, and compliant. Get the vision below??

The Ready Set family keeps growing!??? We're thrilled to welcome six talented new members to our global team! ?? Each of them brings unique expertise and fresh perspectives that will help us continue delivering exceptional creative strategy and media solutions. Our new Ready Setters are already making waves and embodying our core values.?? Please join us in giving them a warm welcome as we continue building something extraordinary together!??? #ReadySet #WelcomeToTheTeam

One year can change everything!??? We're celebrating 15 amazing Ready Setters who recently completed their first year with us. In just 12 months, they've become integral parts of our global community, bringing fresh perspectives and exceptional talent to our team??? At Ready Set, every milestone matters because our people make the difference.?? To our one-year anniversary celebrants: Thank you for choosing Ready Set and for an incredible first year! Here's to many more!???