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??? Sweeeeet, New COLD ONES Alert! Episode 20 of the COLD ONES Podcast with Alexander Shyshko is Live ?? ?? Featured Flavor: Reese's Pieces Peanut Butter Swirl, cuz if you know Alex, you know his ICONIC orange jacket ???? ???? Personal Deep Dive: Avid gear head - won’t be able to change a tire on the car but will out drive the next person on the track! ??? ?? Key Takeaway: Episode 20 of COLD ONES is here with Alex Shyshko, where he reveals the secrets to standing up and making strategic alliances grow top line ARR in a resource constrained market ???? Discover his U.S.E.R. Formula and the 3 step process he’s defined for finding the right strategic alliance targets. ?? Alex’s tips on finding and convincing partners are gold, especially for startups looking to impress bigger players. It’s the difference between finding a life partner vs. a … summer fling!? Tune in now to learn how to elevate your partnership game! ?? Finally, Alex shouts out Sanjay Dholakia for his incredible mentorship and impact on his career! Link to full conversation in the comments below!? #Partnerships #BusinessGrowth #StrategicAlliances #CustomerSuccess #COLDONES #PodcastLove #BusinessTips

Your north star metric is what you chase ... relentlessly ... as a proxy for doing your job. For a CEO, my job is achieving our mission. Every day. Day by Day. This data makes me proud - almost to the point of tears Our head of CS pulled a cohort of new customer's usage data last Friday. 2 metrics: - demo sessions by customer - demo experiences created by customer WOW. Speechless. As our north star metric climbs up and to the right, we can pat ourselves on the back for a strong quarter ... our mission is being achieved. Now let's get back to work. H2 here we come

??? Sweeeeet, New COLD ONES Alert! Episode 19 of the COLD ONES Podcast with John Thackston is Live ?? ?? Featured Flavor: Peaches N Cream cuz he is a Georgia Boy, GO DAWWWWGS ?? ???? Personal Deep Dive: Contrary to common belief, he is actually NOT a UGA alumni yet a good ole Virginia boy alum ?? ?? Key Takeaway: In Episode 19 of the COLD ONES Podcast, we delve into the shifting demands of the industry and explore best practices to adapt with John Thackston, CEO of SOAR Performance Group. He tackles a burning question: Is outbound sales really on its deathbed? ?? Short answer…Not so fast! ?? John also shares valuable insights for businesses, highlighting the need to shift from aggressively pursuing leads to identifying and addressing your customers' most pressing challenges. ???♂??? Here’s the twist: it’s not about pushing a product, but rather understanding what keeps your customers up at night ?? And finally, say goodbye to the hard sell! ?? John emphasizes that by focusing on value and relevance, you become the trusted advisor your customers have been searching for. ???? Finally, having success as a technology consultant is definitely a team sport, so John gives a heartfelt shout-out to those who have been pivotal in his career journey, including his dad! ?? He also acknowledges industry leaders like, Eric Cevis, Toby Carrington, Ed Calnan, Tony Smart, Allan B. Link to full conversation in the comments below!? #Podcast #BusinessGrowth #TeamBuilding #StartupLife #Leadership #SalesStrategy

Engaging and converting customers is both an art and a science. ???? While Full Funnel Buyer Enablement and Point Solution Product Tours both aim to streamline the buying process, they offer distinct paths and perks. ??? Full Funnel Buyer Enablement is like an effective journey from awareness to expansion, reducing friction and boosting revenue. ?? ?? Point Solution Product Tours are your quick-start guide, solid for top-of-funnel engagement. They’re like flashy trailers, giving prospects a taste but often leaving them wanting more. Why go Full Funnel? It’s about collaboration, automation, and delivering a self-education experience. A lil bigger investment, but HUGE payoff. ?? Why choose Point Solutions? Cost-effective and ideal for startups. They can feel a bit like a powerpoint – not as engaging deeper in the funnel. ?? Revenue Ops leaders, this is your time to shine! ? Connect the dots, align teams, and operationalize success. Check out the full blog post from the comments for more insights! ?? #SalesStrategy #BuyerEnablement #RevenueOps #SalesTips #Marketing #CustomerSuccess #B2BSales #SalesGrowth #TechInnovation

Everyone's talking about Demo Automation ... what the heck is it? ??? Well .. there's a blog post for that! Demo Automation can simplify complex sales demos, making them accessible anytime, anywhere. ??? With Demo Automation, you can transform repetitive and time-consuming demos into efficient, on-demand experiences, freeing up valuable time for your team & giving buyers what they want ?? In our latest blog post, we'll cover how sales and marketing leaders are leveraging this technology to improve operational efficiency, enhance scalability, and accelerate deal closures ?? Interested in the nitty gritty? Dive into our blog to explore the advantages of demo automation and how it can revolutionize your sales strategy. [Link to Blog Post is in the comments!] #DemoAutomation #SalesMagic #TechRevolution

?? While COLD ONES enjoys its summer recess, we've whipped up another sweet treat for you! Check the snippet below to see me introducing a special ice cream flavor for one of our guests. Can you guess who's indulging? Hint: They're a proud Bostonian! Drop your guesses in the comments below. ?? ? Remember to check back next Wednesday, July 17th for the new episode!

Ever noticed how some vendors vanish when you ask for proof? ?? It's like they're playing hide and seek with their own tech! In the wild west of demo automation, it's easy to spot the half-baked solutions—those with more hype than horsepower. ?? We tapped into the minds of 10 savvy customers who spilled their secrets on decision-making criteria. ?? We've packed their wisdom into an easy-to-use Excel guide—your shortcut to smarter vendor evaluations! Curious to separate the real deals from the spiel? Dive into our guide from the link in the comments below and learn how to dodge the demo duds! #BuyerEnablement #DemoAutomation #TechTruths #ProveItTest

?? "We do not just send ice cream, we strategically select the 1 for you!" Today, we're switching gears from COLD ONES to something just as cool (and sweet) - pun intended! ?? WHICH ICE CREAM IS YOUR FAVORITE???? ???? From green mochi to rocky road and cookie bars, each flavor comes with its own unique story. Check out the previous COLD ONES episodes to learn what they mean! We will be back from our Summer Recess on July 17th!

Ever wondered what is different about being a revenue leader in a public company. Well, we asked Andy Hershey, Chief Revenue Officer at Sovos, in Episode 4 of COLD ONES and here is what he had to say: "When it comes to public companies, you still have to drive results. The worst thing you can do is get caught up in the stock price because it goes up and down." In other words, stock prices might ride the roller coaster, but your focus should stay on delivering results! ????? What do you think? Check out the snippet below ??? Link is in the comments for the full episode. #PublicCompanyPerils #FocusOnResults