REACH Strategies

Just a few years ago, the biggest concern about EVs was range anxiety—the fear of running out of charge with no station in sight. But today? That concern is rapidly becoming a thing of the past. ? ?? The average new EV now offers more than 250 miles of range, with some models exceeding 400 miles on a single charge. ?? The nationwide charging network is growing fast—there are now over 180,000 public charging ports in the U.S., with federal and private investments adding thousands more every month. ?? Apps and in-car navigation make finding a charger effortless, ensuring you always know where your next charge is coming from. ?? Home charging means starting every day with a full battery—no gas station stops required. The reality? It’s never been easier to own and enjoy an EV. Whether you're commuting, road-tripping, or just running errands, the infrastructure is in place to keep you moving. Have you made the switch to electric? Tell us about your experience in the comments!???

?? Spring is in the air—time to declutter your marketing message! ?? Just like a good spring cleaning refreshes your space, a strategic messaging refresh can breathe new life into your brand. If your marketing feels a little stale or your audience engagement has dropped, it’s time to tidy up! ? Here’s how to sweep away the old and sprout something new: ?? Dust off your core messaging: Is your value prop still clear and compelling? Or has your audience evolved? ?? Declutter your content: Are your key messages consistent across all platforms? Or is there a little marketing mess that needs tidying? ?? Refresh your visuals: A new season calls for new energy. Does your branding still reflect your mission? Spring is the perfect time to rethink, refresh, and re-engage. What's one thing you're refreshing in your messaging this season? Let us know below! ??

?? Happy St. Patrick’s Day from REACH Strategies! ?? Today, we’re celebrating St. Patrick’s Day by embracing the green in more ways than one! ?? At REACH Strategies, we know that a clean energy future isn’t built on luck—it’s powered by innovation, bold action, and community-driven solutions. From electric vehicles to renewable energy and equitable sustainability efforts, we’re working toward a future where green isn’t just a color—it’s a commitment. So today, as we raise a glass (or a reusable cup ????) to St. Patrick’s Day, let’s also raise awareness for the solutions that will keep our planet thriving for generations to come. ?? What’s one green action you’re taking today? Let us know below!

??? The future of EVs isn’t just about cutting-edge technology—it’s about people and communities driving change. Communities play a crucial role in accelerating EV adoption, from local partnerships to innovative charging solutions. But how can we ensure equitable access and sustainable infrastructure? Our latest blog explores how grassroots action and smart planning can power the EV revolution. ???? ?? https://lnkd.in/eGTQpPrK What do you think—what’s the biggest barrier (or opportunity) for EV adoption in your community? Drop your thoughts below! ??

? It’s time to Spring Forward! ?? Daylight Saving Time means longer days, more sunshine, and a chance to rethink how we use energy. ?Here are a few ways to make the most of the extra daylight while going green: ?? Maximize Natural Light – Use the sun to your advantage by keeping lights off longer and opening blinds to brighten your space naturally. ?? Switch to Energy-Efficient Lighting – If you haven’t already, swap old bulbs for LEDs, which use up to 90% less energy and last much longer. ?? Unplug & Power Down – Save energy by unplugging unused devices and setting gadgets on energy-saving mode when they’re not in use. ?? Diversify your transportation – Walk, bike, or use green transportation more often instead of driving, reducing your carbon footprint. At REACH Strategies, we believe in embracing smarter, cleaner, and more sustainable solutions every day. Let’s use this time change as an opportunity to spring forward toward a greener future! ???? How will you make the most of the extra daylight? Let us know below! ??

Stories move people. They transform data into meaning, transform ideas into action, and unite communities around a shared vision. ?? In marketing—especially when it comes to electrification and sustainability—storytelling isn’t just a tool; it’s a necessity. ?? Take Recharge Mankato, a collaborative effort between Recharge America and the Mankato Area Foundation to build a forward-thinking roadmap for electrification in the region. ? This project isn’t just about infrastructure—it’s about people. It’s about how local businesses, residents, and community leaders shape an energy future that works for everyone. One of Mankato’s own, Josh Tavel, embodies this spirit of innovation. As General Motors' chief engineer for EVs, Tavel has been at the forefront of the electric revolution, leading projects like the Hummer EV, the world’s first all-electric supertruck. But before he was helping shape GM’s "zero-zero-zero" future, he was a student at Minnesota State University, Mankato, where he first honed his leadership skills and deep passion for automotive engineering. His journey from Mankato to Michigan—and from a Formula SAE student to a leader in the EV industry—is a testament to the power of vision, hard work, and a commitment to progress. Through thoughtful engagement, Recharge Mankato is showcasing authentic voices and real impact—stories of businesses future-proofing their operations, municipalities making sustainable commitments, and everyday residents excited about the shift to cleaner transportation. By centering these stories, we’re not just sharing a vision for the future; we’re making that future feel possible, relatable, and urgent. At REACH Strategies, we know that when communities see themselves in the story, they are more likely to be part of the movement. And when it comes to electrification, the movement is happening now. How is storytelling shaping your work? Drop a comment below—we’d love to hear.???

Celebrating Women’s History Month: Mária Telkes, The “Sun Queen” of Renewable Energy ?? March is Women’s History Month, a time to honor the trailblazers, innovators, and changemakers shaping a more sustainable, inclusive, and equitable future. ?? One of those pioneers was Dr. Mária Telkes, a Hungarian-American scientist whose groundbreaking work in solar energy helped pave the way for modern clean energy solutions. ?? As an expert in thermodynamics, Dr. Telkes designed the first solar-powered heating system for homes in the 1940s, proving that renewable energy could be harnessed for everyday use. Her innovations laid the foundation for today’s advancements in solar power, electrification, and sustainable technology—key drivers in the push for clean energy and electric mobility. ??? Her work reminds us that innovation is fueled by vision, perseverance, and a commitment to creating a better future. ?? Learn more about Dr. Telkes: https://lnkd.in/eCr4-Dfy Who are the women in STEM or sustainability that inspire you? Let us know below! ??

?? The Power of Partnership in Clean Energy Marketing Clean energy transformation isn’t a solo act—it’s a symphony of collaboration. The most impactful campaigns in electrification, sustainability, and energy equity don’t happen in a vacuum. They thrive when brands, utilities, nonprofits, and government agencies unite to amplify reach, pool expertise, and drive real change. ?? At REACH Strategies, we’ve seen firsthand how partnerships fuel progress. Through initiatives like Recharge America, we bring communities, policymakers, and businesses together to accelerate EV adoption. With DRIVEN, we’re uniting key players to create seamless and equitable access to electrification solutions nationwide. Why does this matter? Because no single entity can solve the clean energy challenge alone. By aligning efforts, we can: ?? Build trust through community engagement ?? Scale impact faster with shared resources ?? Drive long-term behavior change through coordinated messaging The future of clean energy marketing isn’t about competing for attention—it’s about collaborating for impact. Let’s connect, innovate, and lead the charge together. ? Who are the partners that inspire your work? Tag them in the comments! ??

?? Meet Sarah Morgan: A Story of Passion & Purpose At REACH Strategies, we believe that impactful work starts with incredible people. That’s why we’re excited to introduce you to Sarah, our Senior Software Designer and Digital Strategist who is making a real difference. ?? ?? In our latest blog post, we dive into Sarah’s journey—what drives her, her vision, and the impact she’s making.? ?? Check out her full story here: https://lnkd.in/edfmabai

In honor of Black History Month, we’re celebrating a pioneering electrical engineer and inventor: Lewis Latimer.?? Latimer was born in Massachusetts in 1848 and served with the Union Navy during the Civil War. Racial discrimination prevented him from going to college, so he taught himself mechanical drawing. ?? Soon, the Boston engineer was working with Alexander Graham Bell, inventor of the telephone, to make major technical improvements to the way these new devices transmitted sound. ?? In 1882, he patented a way to mass-produce the carbon filaments in lightbulbs. ?? His invention made it possible to light up homes across America. Latimer began working closely with Thomas Edison in 1885, and was named to an elite group of electrical engineers called the Edison Pioneers. His most famous quote celebrates the power of light to improve the lives of everyone: “Like the light of the sun, it beautifies all things on which it shines, and is no less welcome in the palace than in the humblest home.” Photo Credit: National Park Service