REACH Strategies

? It’s time to Spring Forward! ?? Daylight Saving Time means longer days, more sunshine, and a chance to rethink how we use energy. ?Here are a few ways to make the most of the extra daylight while going green: ?? Maximize Natural Light – Use the sun to your advantage by keeping lights off longer and opening blinds to brighten your space naturally. ?? Switch to Energy-Efficient Lighting – If you haven’t already, swap old bulbs for LEDs, which use up to 90% less energy and last much longer. ?? Unplug & Power Down – Save energy by unplugging unused devices and setting gadgets on energy-saving mode when they’re not in use. ?? Diversify your transportation – Walk, bike, or use green transportation more often instead of driving, reducing your carbon footprint. At REACH Strategies, we believe in embracing smarter, cleaner, and more sustainable solutions every day. Let’s use this time change as an opportunity to spring forward toward a greener future! ???? How will you make the most of the extra daylight? Let us know below! ??

Stories move people. They transform data into meaning, transform ideas into action, and unite communities around a shared vision. ?? In marketing—especially when it comes to electrification and sustainability—storytelling isn’t just a tool; it’s a necessity. ?? Take Recharge Mankato, a collaborative effort between Recharge America and the Mankato Area Foundation to build a forward-thinking roadmap for electrification in the region. ? This project isn’t just about infrastructure—it’s about people. It’s about how local businesses, residents, and community leaders shape an energy future that works for everyone. One of Mankato’s own, Josh Tavel, embodies this spirit of innovation. As General Motors' chief engineer for EVs, Tavel has been at the forefront of the electric revolution, leading projects like the Hummer EV, the world’s first all-electric supertruck. But before he was helping shape GM’s "zero-zero-zero" future, he was a student at Minnesota State University, Mankato, where he first honed his leadership skills and deep passion for automotive engineering. His journey from Mankato to Michigan—and from a Formula SAE student to a leader in the EV industry—is a testament to the power of vision, hard work, and a commitment to progress. Through thoughtful engagement, Recharge Mankato is showcasing authentic voices and real impact—stories of businesses future-proofing their operations, municipalities making sustainable commitments, and everyday residents excited about the shift to cleaner transportation. By centering these stories, we’re not just sharing a vision for the future; we’re making that future feel possible, relatable, and urgent. At REACH Strategies, we know that when communities see themselves in the story, they are more likely to be part of the movement. And when it comes to electrification, the movement is happening now. How is storytelling shaping your work? Drop a comment below—we’d love to hear.???

Celebrating Women’s History Month: Mária Telkes, The “Sun Queen” of Renewable Energy ?? March is Women’s History Month, a time to honor the trailblazers, innovators, and changemakers shaping a more sustainable, inclusive, and equitable future. ?? One of those pioneers was Dr. Mária Telkes, a Hungarian-American scientist whose groundbreaking work in solar energy helped pave the way for modern clean energy solutions. ?? As an expert in thermodynamics, Dr. Telkes designed the first solar-powered heating system for homes in the 1940s, proving that renewable energy could be harnessed for everyday use. Her innovations laid the foundation for today’s advancements in solar power, electrification, and sustainable technology—key drivers in the push for clean energy and electric mobility. ??? Her work reminds us that innovation is fueled by vision, perseverance, and a commitment to creating a better future. ?? Learn more about Dr. Telkes: https://lnkd.in/eCr4-Dfy Who are the women in STEM or sustainability that inspire you? Let us know below! ??

?? The Power of Partnership in Clean Energy Marketing Clean energy transformation isn’t a solo act—it’s a symphony of collaboration. The most impactful campaigns in electrification, sustainability, and energy equity don’t happen in a vacuum. They thrive when brands, utilities, nonprofits, and government agencies unite to amplify reach, pool expertise, and drive real change. ?? At REACH Strategies, we’ve seen firsthand how partnerships fuel progress. Through initiatives like Recharge America, we bring communities, policymakers, and businesses together to accelerate EV adoption. With DRIVEN, we’re uniting key players to create seamless and equitable access to electrification solutions nationwide. Why does this matter? Because no single entity can solve the clean energy challenge alone. By aligning efforts, we can: ?? Build trust through community engagement ?? Scale impact faster with shared resources ?? Drive long-term behavior change through coordinated messaging The future of clean energy marketing isn’t about competing for attention—it’s about collaborating for impact. Let’s connect, innovate, and lead the charge together. ? Who are the partners that inspire your work? Tag them in the comments! ??

?? Meet Sarah Morgan: A Story of Passion & Purpose At REACH Strategies, we believe that impactful work starts with incredible people. That’s why we’re excited to introduce you to Sarah, our Senior Software Designer and Digital Strategist who is making a real difference. ?? ?? In our latest blog post, we dive into Sarah’s journey—what drives her, her vision, and the impact she’s making.? ?? Check out her full story here: https://lnkd.in/edfmabai

In honor of Black History Month, we’re celebrating a pioneering electrical engineer and inventor: Lewis Latimer.?? Latimer was born in Massachusetts in 1848 and served with the Union Navy during the Civil War. Racial discrimination prevented him from going to college, so he taught himself mechanical drawing. ?? Soon, the Boston engineer was working with Alexander Graham Bell, inventor of the telephone, to make major technical improvements to the way these new devices transmitted sound. ?? In 1882, he patented a way to mass-produce the carbon filaments in lightbulbs. ?? His invention made it possible to light up homes across America. Latimer began working closely with Thomas Edison in 1885, and was named to an elite group of electrical engineers called the Edison Pioneers. His most famous quote celebrates the power of light to improve the lives of everyone: “Like the light of the sun, it beautifies all things on which it shines, and is no less welcome in the palace than in the humblest home.” Photo Credit: National Park Service

China is now the world’s leading auto exporter and their secret? Long-term commitment to vehicle electrification. ? China transformed from a minor player to a global leader in just two decades—thanks to $230 billion in strategic investments, control of the EV battery supply chain, and forward-thinking policies. Chinese brands now produce EVs at 30% lower costs than Western automakers, giving them a significant edge. ??Meanwhile, US communities face a critical choice: wait for federal policy to catch up—or lead locally. The future of transportation is electric, and those who act now will attract investment, create jobs, and stay globally competitive. ?? ?? Read more: https://lnkd.in/gsHVsZSj At REACH Strategies, we’re committed to helping communities seize this opportunity. From building partnerships to fostering innovation, we can shape the future together. ?? Let’s collaborate and ensure communities across the US lead the way in electrification. Ready to start the conversation? Reach out today.

?? Work should be fun! At REACH Strategies, we believe that a thriving workplace is one where creativity, collaboration, and a little bit of fun go hand in hand. ?? Check out our latest blog post on how we’re making work more engaging, meaningful, and enjoyable every day! From team-building activities to a culture of innovation, we’re proving that productivity and play go together. ?? Read more: https://lnkd.in/gVS6kF65

Happy #NationalBatteryDay! Today, we’re celebrating the incredible progress in the battery lifecycle, from responsible mineral extraction to innovative recycling efforts.?? Did you know: ?? Battery Life Continues Improving: EV battery degradation rates have been much lower than previously expected. Most batteries retain over 80% capacity even after 10+ years, making them valuable for driving and for second-life energy storage. ?? Recycling Keeps Getting Better: Did you know that up to 95% of a lithium-ion battery can be recycled? Companies like Redwood Materials are leading the charge in ensuring that key materials are recovered and that we reduce our dependency on raw resource extraction. ?? Getting Mineral Extraction Right: Every aspect of the battery supply chain is important. California is leading the way in the states by helping launch new lithium extraction efforts. A huge thanks to organizations and campaigns such as the Global Battery Alliance for working to ensure that critical mineral extraction is ethical, sustainable, and part of a just transition for communities worldwide.? Batteries are not just powering EVs—they’re powering a cleaner, more responsible future. ?? What excites you most about this progress? Let us know below! ??

President’s Day & the Power of Electrification?? Leadership has always played a crucial role in shaping America’s energy future. One key moment came in 1936, when President Franklin D. Roosevelt signed the Rural Electrification Act, bringing electricity to millions and transforming communities across the country. His vision set the stage for the clean energy innovations we see today. As we celebrate President’s Day, we reflect on the leaders throughout history who have embraced progress, innovation, and the expansion of clean energy. Their bold decisions remind us that electrification isn’t just about technology—it’s about investing in a stronger, more sustainable future for all. Here’s to the visionaries who power change!???